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Reverse-Engineering the 2012 Campaign

Real quick:

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

48

recipients



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X or more before midnight:

[url]

Thank you -- for everything.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

7

recipients



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you -- for everything.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

As a supporter in 2008, you helped us cross the finish line. Now we need you to step up again.

If you can, please make a donation of $X or more before midnight:

[url]

Thank you -- for everything.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Real quick:

From: info@barackobama.com

Sent: Oct. 17, 2012, 10:04 a.m.




Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X or more before midnight:

[url]

Thank you -- for everything.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Real quick:

From: info@barackobama.com

Sent: Oct. 17, 2012, 10:04 a.m.




Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X or more before midnight:

[url]

Thank you -- for everything.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X or more before midnight:

[url]

Thank you -- for everything.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you -- for everything.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me if you could chip in today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

As a supporter in 2008, you helped us cross the finish line. Now we need you to step up again.

If you can, please make a donation of $X or more before midnight:

[url]

Thank you -- for everything.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »