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Reverse-Engineering the 2012 Campaign

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5 email variations

18

recipients



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

11

recipients



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months, and you've been there for me when it's mattered most -- thank you. But it would mean a lot to me if you could chip in again today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make another donation of $X before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you -- for everything.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

8

recipients

Obama - Biden --

Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.Thank you so much for your support at this critical moment.

Let's keep these two in the White House for four more years. If you can, please donate one more time before tonight's FEC deadline -- it's the last one we get.

Barack and Michelle

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



The President is counting on us.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



Real quick tonight is the final FEC fundraising deadline of this election.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me and to Democrats across the country if you could chip in today.

It makes a difference to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X before midnight to help build our party's grassroots organization.

You're one of our most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you for everything.

Barack

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate

Subject: I'm asking you, [name]

From: info@barackobama.com

Sent: Oct. 17, 2012, 3:28 a.m.




This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: I'm asking you, [name]

From: info@barackobama.com

Sent: Oct. 17, 2012, 3:28 a.m.




This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Real quick -- tonight is the final FEC fundraising deadline of this campaign.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months, and you've been there for me when it's mattered most -- thank you. But it would mean a lot to me if you could chip in again today.

Any donation, no matter how large or small, makes a difference -- to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make another donation of $X before midnight.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you -- for everything.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden --

Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.Thank you so much for your support at this critical moment.

Let's keep these two in the White House for four more years. If you can, please donate one more time before tonight's FEC deadline -- it's the last one we get.

Barack and Michelle

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



The President is counting on us.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Real quick tonight is the final FEC fundraising deadline of this election.

For me as a candidate, it's my last FEC deadline ever.

I know we've asked a lot of you these last 18 months. But it would mean a lot to me and to Democrats across the country if you could chip in today.

It makes a difference to me, to the thousands of volunteers and organizers out there working to bring this election home, and to the millions of Americans counting on us.

If you can, please make a donation of $X before midnight to help build our party's grassroots organization.

You're one of our most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you for everything.

Barack

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate