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Reverse-Engineering the 2012 Campaign

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I'm so jealous of you that I can barely write the rest of this email.

Imagine shooting hoops with Carmelo Anthony, Patrick Ewing, Sheryl Swoopes, Kyrie Irving, and Alonzo Mourning. Oh, and President Obama and Michael Jordan will be there, too.

Now stop dreaming and make it happen. You and a guest of your choice could join President Obama and some of the greatest basketball stars for a special night at the Obama Classic.

Pitch in $X and you'll be automatically entered for a chance to win:

[url]

Hit the court with Patrick Ewing and Melo? Trade stories with the President? This is the kind of stuff your kids will tell their kids, and no one will believe it until you show them a photo.

Don't worry if suiting up with hoops stars isn't your thing.

I know you've got a kid or a friend who would love nothing more than to play with their heroes while you cheer them on from a courtside seat.

If you've been waiting for the right moment to chip in and support the President, it's time to get off the bench.

Donate $X to automatically get your name in the hat:

[url]

Even though I'm jealous, I hope you win.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

11

recipients



On August 22nd, President Obama is getting together with some of his basketball heroes: Michael Jordan, Carmelo Anthony, Sheryl Swoopes, Alonzo Mourning, and Patrick Ewing, just to name a few.

Wait, did, you catch that? MICHAEL JORDAN.

The President wants to share this dream moment with some of his grassroots supporters. You could be there.

And even if basketball's not your thing, you probably have a friend or loved one who's got enough game for the both of you.

Just give $X or whatever you can today, and you'll be automatically entered for the chance for you and a guest to join them for dinner, and on the court, at the Obama Classic. [url]

Just think about that kid or friend who'd love nothing more than to shoot hoops with some of these stars, while you cheer them on from a courtside seat.

Step up and take your shot at making the team with President Obama and some of basketball's greatest legends:

[url] [url]

Good luck,

Clo

Clo Ewing Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here [url] , or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. cit izens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

Subject: Really?!

From: info@barackobama.com

Sent: Aug. 7, 2012, 9:36 a.m.




I'm so jealous of you that I can barely write the rest of this email.

Imagine shooting hoops with Carmelo Anthony, Patrick Ewing, Sheryl Swoopes, Kyrie Irving, and Alonzo Mourning. Oh, and President Obama and Michael Jordan will be there, too.

Now stop dreaming and make it happen. You and a guest of your choice could join President Obama and some of the greatest basketball stars for a special night at the Obama Classic.

Pitch in $X and you'll be automatically entered for a chance to win:

[url]

Hit the court with Patrick Ewing and Melo? Trade stories with the President? This is the kind of stuff your kids will tell their kids, and no one will believe it until you show them a photo.

Don't worry if suiting up with hoops stars isn't your thing.

I know you've got a kid or a friend who would love nothing more than to play with their heroes while you cheer them on from a courtside seat.

If you've been waiting for the right moment to chip in and support the President, it's time to get off the bench.

Donate $X to automatically get your name in the hat:

[url]

Even though I'm jealous, I hope you win.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Really?!

From: info@barackobama.com

Sent: Aug. 7, 2012, 9:36 a.m.




I'm so jealous of you that I can barely write the rest of this email.

Imagine shooting hoops with Carmelo Anthony, Patrick Ewing, Sheryl Swoopes, Kyrie Irving, and Alonzo Mourning. Oh, and President Obama and Michael Jordan will be there, too.

Now stop dreaming and make it happen. You and a guest of your choice could join President Obama and some of the greatest basketball stars for a special night at the Obama Classic.

Pitch in $X and you'll be automatically entered for a chance to win:

[url]

Hit the court with Patrick Ewing and Melo? Trade stories with the President? This is the kind of stuff your kids will tell their kids, and no one will believe it until you show them a photo.

Don't worry if suiting up with hoops stars isn't your thing.

I know you've got a kid or a friend who would love nothing more than to play with their heroes while you cheer them on from a courtside seat.

If you've been waiting for the right moment to chip in and support the President, it's time to get off the bench.

Donate $X to automatically get your name in the hat:

[url]

Even though I'm jealous, I hope you win.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



I'm so jealous of you that I can barely write the rest of this email.

Imagine shooting hoops with Carmelo Anthony, Patrick Ewing, Sheryl Swoopes, Kyrie Irving, and Alonzo Mourning. Oh, and President Obama and Michael Jordan will be there, too.

Now stop dreaming and make it happen. You and a guest of your choice could join President Obama and some of the greatest basketball stars for a special night at the Obama Classic.

Pitch in $X and you'll be automatically entered for a chance to win:

[url]

Hit the court with Patrick Ewing and Melo? Trade stories with the President? This is the kind of stuff your kids will tell their kids, and no one will believe it until you show them a photo.

Don't worry if suiting up with hoops stars isn't your thing.

I know you've got a kid or a friend who would love nothing more than to play with their heroes while you cheer them on from a courtside seat.

If you've been waiting for the right moment to chip in and support the President, it's time to get off the bench.

Donate $X to automatically get your name in the hat:

[url]

Even though I'm jealous, I hope you win.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



On August 22nd, President Obama is getting together with some of his basketball heroes: Michael Jordan, Carmelo Anthony, Sheryl Swoopes, Alonzo Mourning, and Patrick Ewing, just to name a few.

Wait, did, you catch that? MICHAEL JORDAN.

The President wants to share this dream moment with some of his grassroots supporters. You could be there.

And even if basketball's not your thing, you probably have a friend or loved one who's got enough game for the both of you.

Just give $X or whatever you can today, and you'll be automatically entered for the chance for you and a guest to join them for dinner, and on the court, at the Obama Classic. [url]

Just think about that kid or friend who'd love nothing more than to shoot hoops with some of these stars, while you cheer them on from a courtside seat.

Step up and take your shot at making the team with President Obama and some of basketball's greatest legends:

[url] [url]

Good luck,

Clo

Clo Ewing Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here [url] , or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. cit izens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.