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Reverse-Engineering the 2012 Campaign

Reporting back

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Image removed by sender. Obama - Biden

You were one of the more than 1 million people who took our survey last week -- thank you so much for taking the time to give your feedback. While we're still sorting through all of the responses, I wanted to share some initial results:

-- An overwhelming majority of survey respondents reported feeling welcomed and included, that their time was used effectively, and that there was a clear understanding of how their work directly helped re-elect President Obama.

-- Among those of you who volunteered at least a few hours, a majority went into a field office, though many of you got involved instead through the campaign's online tools such as Dashboard and the call tool.

-- About 1 in 10 survey respondents are interested in running for office at some point, using their organizing skills to continue fighting for real and lasting change. That level of political engagement is inspiring.

-- Almost half of all survey respondents forwarded campaign emails, and more than one-third communicated with friends on Facebook -- both great ways to pass along information about the President's positions and plans, as well as opportunities to get involved.

-- Nearly 80 percent of survey takers want to keep volunteering, primarily around the President's legislative agenda.

Many of you shared comments and personal anecdotes. Here are just a few that made me smile: "When our field office opened, my husband, 12-year-old daughter, and I were there almost every day. My daughter and I even took a leadership role -- she was our tally captain! This is the kind of experience that changes your life. My children not only have a better understanding of the political system but also have a firsthand experience of how community engagement can make a difference. On Election Night, they felt that difference. They were so excited for the President because they had a sense of ownership -- they had personally helped him achieve the win. On Election Night, I truly believed we were all winners." -- Kerry, California

"It made me feel good to see the enthusiasm of volunteers at the local level who become friends ... great to see teens through seniors, men and women, any race and faith all working together for something we believed in even if we weren't there for the same issues ... it assured me I was doing the right thing..." -- William, Virginia

I feel more confident as an individual -- I can make a difference in election results! I was talking about this with my son today, he's a public school teacher, and he has new faith in our electoral system also! Let's keep doing it -- this is democracy as it should be!" -- Andrea, California There's a lot more to be proud of -- check out this blog post for some other incredible numbers on the work you all did in the field.

And here are a few comments from supporters like you about the road ahead. We fought for the chance to continue moving our country forward for the next four years, and it's up to each one of us to follow through on this remarkable opportunity: "This organization has tapped into the enthusiasm of Americans that were previously on the sidelines of the political process. These Americans are now fully engaged and aware of the policies that are being advanced that will impact their lives and the lives of future generations. They are excited, ready, and willing to do whatever is within their power to influence policy makers to pass legislation that reflects and responds to the issues of our times." -- Rita, Virginia

"Create an engaged community of people that keeps the momentum alive and ensures that progressive policy is implemented at local, state, and national levels. Community here is the operative word! Build and enhance local organizing groups. Would be happy to be included in a local group and lead such a group." -- Merida, Illinois

"Don't let the energy of the re-election slip through your fingers. This is a very powerful network of people." -- Joel, Texas We're going to put your survey responses to good use. Over the next month or two, a team of campaign staff from across the country is working on a

identifying both strengths and areas for improvement. Our goal is to pass along what we've learned from the 2012 campaign.

You're the reason President Barack Obama was re-elected in 2012, and your input from surveys and calls is crucial to this project. So please stay tuned. We're putting together a final report that will be available to the public, so that your voices continue to shape the future.

as always, is counting on us to help pass his agenda and continue to make this country a better place for every American.

There's more to come. Thanks for all you've done and will do.

Jeremy

Jeremy Bird National Field Director Obama for America

Image removed by sender. Donate

Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: Reporting back

From: Jeremy Bird, BarackObama.com [mailto:info@barackobama.com]

Sent: Nov. 28, 2012, 2:49 p.m.


Image removed by sender. Obama - Biden

You were one of the more than 1 million people who took our survey last week -- thank you so much for taking the time to give your feedback. While we're still sorting through all of the responses, I wanted to share some initial results:

-- An overwhelming majority of survey respondents reported feeling welcomed and included, that their time was used effectively, and that there was a clear understanding of how their work directly helped re-elect President Obama.

-- Among those of you who volunteered at least a few hours, a majority went into a field office, though many of you got involved instead through the campaign's online tools such as Dashboard and the call tool.

-- About 1 in 10 survey respondents are interested in running for office at some point, using their organizing skills to continue fighting for real and lasting change. That level of political engagement is inspiring.

-- Almost half of all survey respondents forwarded campaign emails, and more than one-third communicated with friends on Facebook -- both great ways to pass along information about the President's positions and plans, as well as opportunities to get involved.

-- Nearly 80 percent of survey takers want to keep volunteering, primarily around the President's legislative agenda.

Many of you shared comments and personal anecdotes. Here are just a few that made me smile: "When our field office opened, my husband, 12-year-old daughter, and I were there almost every day. My daughter and I even took a leadership role -- she was our tally captain! This is the kind of experience that changes your life. My children not only have a better understanding of the political system but also have a firsthand experience of how community engagement can make a difference. On Election Night, they felt that difference. They were so excited for the President because they had a sense of ownership -- they had personally helped him achieve the win. On Election Night, I truly believed we were all winners." -- Kerry, California

"It made me feel good to see the enthusiasm of volunteers at the local level who become friends ... great to see teens through seniors, men and women, any race and faith all working together for something we believed in even if we weren't there for the same issues ... it assured me I was doing the right thing..." -- William, Virginia

I feel more confident as an individual -- I can make a difference in election results! I was talking about this with my son today, he's a public school teacher, and he has new faith in our electoral system also! Let's keep doing it -- this is democracy as it should be!" -- Andrea, California There's a lot more to be proud of -- check out this blog post for some other incredible numbers on the work you all did in the field.

And here are a few comments from supporters like you about the road ahead. We fought for the chance to continue moving our country forward for the next four years, and it's up to each one of us to follow through on this remarkable opportunity: "This organization has tapped into the enthusiasm of Americans that were previously on the sidelines of the political process. These Americans are now fully engaged and aware of the policies that are being advanced that will impact their lives and the lives of future generations. They are excited, ready, and willing to do whatever is within their power to influence policy makers to pass legislation that reflects and responds to the issues of our times." -- Rita, Virginia

"Create an engaged community of people that keeps the momentum alive and ensures that progressive policy is implemented at local, state, and national levels. Community here is the operative word! Build and enhance local organizing groups. Would be happy to be included in a local group and lead such a group." -- Merida, Illinois

"Don't let the energy of the re-election slip through your fingers. This is a very powerful network of people." -- Joel, Texas We're going to put your survey responses to good use. Over the next month or two, a team of campaign staff from across the country is working on a

identifying both strengths and areas for improvement. Our goal is to pass along what we've learned from the 2012 campaign.

You're the reason President Barack Obama was re-elected in 2012, and your input from surveys and calls is crucial to this project. So please stay tuned. We're putting together a final report that will be available to the public, so that your voices continue to shape the future.

as always, is counting on us to help pass his agenda and continue to make this country a better place for every American.

There's more to come. Thanks for all you've done and will do.

Jeremy

Jeremy Bird National Field Director Obama for America

Image removed by sender. Donate

Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.