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Reverse-Engineering the 2012 Campaign

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7 email variations

25

recipients

Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign You're one of them! Cherrine Thank you. A snapshot of who we are Thanks to supporters like you Here's what we're building on In the last three months Our field offices Together' we're building This race is close We've got 24 days left Let's go Chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

10

recipients



This just in: 4,000,000 people have donated. That means about 1 in 75 Americans own a piece of this you're one of them.

Thank you.

A snapshot of who we are:

- 5 beekeepers in Oregon and Pennsylvania - 177 photographers in Ohio - 660 bartenders and servers in New York - 2 air traffic controllers in Montana - 25 dog walkers in Virginia - 126 bus drivers in Texas

Thanks to supporters like you, we can say yes to tough budget decisions. We can go big in the final three weeks:

[url]

Here's what we're building on: Democrats have out-registered Republicans in nearly every battleground state for the past three months.

In the last three months, we've registered more than 40,000 voters in Colorado, more than 40,000 voters in Pennsylvania, more than 60,000 voters in in Florida, and more than 75,000 in North Carolina.

Registration numbers as of October 11, 2012.

We've opened 798 field offices nationwide at least one in every state , compared to 295 for the other side.

Together, we're building the biggest grassroots organization in history.

This race is too close and the stakes are too high to let up now.

We've got 24 days left to finish what we started together.

Let's go.

Chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

8

recipients



Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign

You're one of them!

Alan Thank you.

A snapshot of who we are

Thanks to supporters like you

Here's what we're building on

In the last three months

Our field offices

Together' we're building

This race is close

We've got 24 days left

Let's go

Chip in $X to help build our ground game for the final weeks of the campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

_[url] _

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

_[url] _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

7

recipients

in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



Don't wait any longer. Get on board -- chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign You're one of them! Thank you. A snapshot of who we are Thanks to supporters like you Here's what we're building on In the last three months Our field offices Together' we're building This race is close We've got 24 days left Let's go Chip in $X to help build our ground game for the final weeks of the campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

in $X to help build our ground game for the final weeks of the campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Contributions or gifts to Obama for America are not tax deductible.

Subject: Reporting back to you:

From: info@barackobama.com

Sent: Oct. 13, 2012, 7:03 p.m.


Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign You're one of them! Cherrine Thank you. A snapshot of who we are Thanks to supporters like you Here's what we're building on In the last three months Our field offices Together' we're building This race is close We've got 24 days left Let's go Chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Reporting back to you:

From: info@barackobama.com

Sent: Oct. 13, 2012, 7:03 p.m.


Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign You're one of them! Cherrine Thank you. A snapshot of who we are Thanks to supporters like you Here's what we're building on In the last three months Our field offices Together' we're building This race is close We've got 24 days left Let's go Chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign You're one of them! Cherrine Thank you. A snapshot of who we are Thanks to supporters like you Here's what we're building on In the last three months Our field offices Together' we're building This race is close We've got 24 days left Let's go Chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



This just in: 4,000,000 people have donated. That means about 1 in 75 Americans own a piece of this you're one of them.

Thank you.

A snapshot of who we are:

- 5 beekeepers in Oregon and Pennsylvania - 177 photographers in Ohio - 660 bartenders and servers in New York - 2 air traffic controllers in Montana - 25 dog walkers in Virginia - 126 bus drivers in Texas

Thanks to supporters like you, we can say yes to tough budget decisions. We can go big in the final three weeks:

[url]

Here's what we're building on: Democrats have out-registered Republicans in nearly every battleground state for the past three months.

In the last three months, we've registered more than 40,000 voters in Colorado, more than 40,000 voters in Pennsylvania, more than 60,000 voters in in Florida, and more than 75,000 in North Carolina.

Registration numbers as of October 11, 2012.

We've opened 798 field offices nationwide at least one in every state , compared to 295 for the other side.

Together, we're building the biggest grassroots organization in history.

This race is too close and the stakes are too high to let up now.

We've got 24 days left to finish what we started together.

Let's go.

Chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign

You're one of them!

Alan Thank you.

A snapshot of who we are

Thanks to supporters like you

Here's what we're building on

In the last three months

Our field offices

Together' we're building

This race is close

We've got 24 days left

Let's go

Chip in $X to help build our ground game for the final weeks of the campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

_[url] _

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

_[url] _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Contributions or gifts to Obama for America are not tax deductible.



Don't wait any longer. Get on board -- chip in $X or more to help us build our ground game for the final weeks of the campaign:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden This just in: 4,000,000 people have donated. This means that about 1 in 75 Americans owns a piece of this campaign You're one of them! Thank you. A snapshot of who we are Thanks to supporters like you Here's what we're building on In the last three months Our field offices Together' we're building This race is close We've got 24 days left Let's go Chip in $X to help build our ground game for the final weeks of the campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

in $X to help build our ground game for the final weeks of the campaign.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Or, sign up now to join the campaign on Dashboard, our online organizing hub, and get involved right away:

[url]

Contributions or gifts to Obama for America are not tax deductible.