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Reverse-Engineering the 2012 Campaign

RIGHT NOW: President Obama needs you to make calls

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5 email variations

24

recipients



Obama - Biden Alan -- real quick:

With just a little more than 24 hours to go, this race is super close in the handful of states that are going to decide it.

We need more people on the phones right now, and you can help out from wherever you are.

How about it -- can you make some calls to remind folks to go vote tomorrow?

Yes, I'm in

I can't now, but I'll make calls later

It doesn't get much easier to help win this election than hopping on the call tool for an hour or two. There are still a lot of voters out there who need an extra reminder or that last bit of motivation to cast their ballot, but we're seriously running out of time to reach them.

Don't wake up on Wednesday wishing you had done a little bit more to help out -- start making calls using our online call tool right now.

Thousands of supporters across the country are also signing up for Election Day call shifts -- grab a few when you know you'll have some free time tomorrow:

_[url] _

Thanks!

Rachel

Rachel Haltom-Irwin National Get Out the Vote Director Obama for America

P.S. -- Need a reminder of how important this is? _Watch this short video. _

------------ Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X

Or donate another amount:

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

22

recipients

Obama - Biden Make calls like it's the last day of the campaign because it is.

[url]

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

19

recipients



The polls are closing in a few hours.

If you've got any nervous energy, there's plenty you can do right now to have an impact on the results tonight:

1 First, make sure you vote, if you haven't yet. You can find your polling place here:

[url]

2 Then, forward this message to everyone you know to make sure they vote, too. And remind your friends in battleground states on Facebook to go vote:

[url]

3 Finally, jump on our call tool to reach voters in key states to make sure that they know where they can go vote -- and that they do it:

[url]

All of our hard work comes down to what happens right now. Let's not leave anything to chance.

Michelle

----- Already voted? Let us know.





Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate

4

recipients



Moments ago, the President recorded a short video with a simple but important message that you should watch right away.

Watch this and share it far and wide.

[url] If there's any day you should bother your friends with politics, it's today.

Right now, it all boils down to this: Get your friends to the polls before they close.

There's too much at stake to sit on the sidelines and there's still time to make a difference -- keep going!

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients

Hey, Got to have you out there today. This election's a nail-biter -- it's going to be as close as it can possibly be. And in San Francisco, we urgently need some more hands on deck to make calls to battleground states:

----------

Additional volunteers from San Francisco needed today: 352

Number of times you've committed to volunteer using this email address: None on record yet

----------

This is our very last chance, right here. Help get out the vote today -- and let's re-elect President Obama:

[url]

What: Get out the vote today

Meet at: 2278 Market Street San Francisco, CA 94114

When: Shifts available all day today

[url]

Or find other events near you:

[url] If you show up today, I know we can do this. Altogether, 2,165,060 folks like you have signed up to volunteer. We've reached millions of voters, who in turn have reached other voters, who reached others -- we can't even track how much of an impact we've had. That work continues right up to the very last minute. That's the only way we'll win. So rearrange a thing or two in your schedule. Take some time off of work or school. Find someone to walk your dog. And sign up for your get-out-the-vote shift right now: [url] Come on out and let's finish this together, just like we started it.

Jeremy Jeremy Bird National Field Director Obama for America

--- If you made it out to a volunteer shift that isn't reflected above, don't worry -- it might be because you signed up with another email address or offline, or you came but didn't RSVP. You've still had a big impact in this election.

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: RIGHT NOW: President Obama needs you to make calls

From: Rachel Haltom-Irwin, BarackObama.com <info@barackobama.com>

Sent: Nov. 5, 2012, 8:15 p.m.




Obama - Biden Alan -- real quick:

With just a little more than 24 hours to go, this race is super close in the handful of states that are going to decide it.

We need more people on the phones right now, and you can help out from wherever you are.

How about it -- can you make some calls to remind folks to go vote tomorrow?

Yes, I'm in

I can't now, but I'll make calls later

It doesn't get much easier to help win this election than hopping on the call tool for an hour or two. There are still a lot of voters out there who need an extra reminder or that last bit of motivation to cast their ballot, but we're seriously running out of time to reach them.

Don't wake up on Wednesday wishing you had done a little bit more to help out -- start making calls using our online call tool right now.

Thousands of supporters across the country are also signing up for Election Day call shifts -- grab a few when you know you'll have some free time tomorrow:

_[url] _

Thanks!

Rachel

Rachel Haltom-Irwin National Get Out the Vote Director Obama for America

P.S. -- Need a reminder of how important this is? _Watch this short video. _

------------ Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X

Or donate another amount:

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: RIGHT NOW: President Obama needs you to make calls

From: Rachel Haltom-Irwin, BarackObama.com <info@barackobama.com>

Sent: Nov. 5, 2012, 8:15 p.m.




Obama - Biden Alan -- real quick:

With just a little more than 24 hours to go, this race is super close in the handful of states that are going to decide it.

We need more people on the phones right now, and you can help out from wherever you are.

How about it -- can you make some calls to remind folks to go vote tomorrow?

Yes, I'm in

I can't now, but I'll make calls later

It doesn't get much easier to help win this election than hopping on the call tool for an hour or two. There are still a lot of voters out there who need an extra reminder or that last bit of motivation to cast their ballot, but we're seriously running out of time to reach them.

Don't wake up on Wednesday wishing you had done a little bit more to help out -- start making calls using our online call tool right now.

Thousands of supporters across the country are also signing up for Election Day call shifts -- grab a few when you know you'll have some free time tomorrow:

_[url] _

Thanks!

Rachel

Rachel Haltom-Irwin National Get Out the Vote Director Obama for America

P.S. -- Need a reminder of how important this is? _Watch this short video. _

------------ Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X

Or donate another amount:

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Obama - Biden Alan -- real quick:

With just a little more than 24 hours to go, this race is super close in the handful of states that are going to decide it.

We need more people on the phones right now, and you can help out from wherever you are.

How about it -- can you make some calls to remind folks to go vote tomorrow?

Yes, I'm in

I can't now, but I'll make calls later

It doesn't get much easier to help win this election than hopping on the call tool for an hour or two. There are still a lot of voters out there who need an extra reminder or that last bit of motivation to cast their ballot, but we're seriously running out of time to reach them.

Don't wake up on Wednesday wishing you had done a little bit more to help out -- start making calls using our online call tool right now.

Thousands of supporters across the country are also signing up for Election Day call shifts -- grab a few when you know you'll have some free time tomorrow:

_[url] _

Thanks!

Rachel

Rachel Haltom-Irwin National Get Out the Vote Director Obama for America

P.S. -- Need a reminder of how important this is? _Watch this short video. _

------------ Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X

Or donate another amount:

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden Make calls like it's the last day of the campaign because it is.

[url]

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



The polls are closing in a few hours.

If you've got any nervous energy, there's plenty you can do right now to have an impact on the results tonight:

1 First, make sure you vote, if you haven't yet. You can find your polling place here:

[url]

2 Then, forward this message to everyone you know to make sure they vote, too. And remind your friends in battleground states on Facebook to go vote:

[url]

3 Finally, jump on our call tool to reach voters in key states to make sure that they know where they can go vote -- and that they do it:

[url]

All of our hard work comes down to what happens right now. Let's not leave anything to chance.

Michelle

----- Already voted? Let us know.





Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate



Moments ago, the President recorded a short video with a simple but important message that you should watch right away.

Watch this and share it far and wide.

[url] If there's any day you should bother your friends with politics, it's today.

Right now, it all boils down to this: Get your friends to the polls before they close.

There's too much at stake to sit on the sidelines and there's still time to make a difference -- keep going!

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Hey, Got to have you out there today. This election's a nail-biter -- it's going to be as close as it can possibly be. And in San Francisco, we urgently need some more hands on deck to make calls to battleground states:

----------

Additional volunteers from San Francisco needed today: 352

Number of times you've committed to volunteer using this email address: None on record yet

----------

This is our very last chance, right here. Help get out the vote today -- and let's re-elect President Obama:

[url]

What: Get out the vote today

Meet at: 2278 Market Street San Francisco, CA 94114

When: Shifts available all day today

[url]

Or find other events near you:

[url] If you show up today, I know we can do this. Altogether, 2,165,060 folks like you have signed up to volunteer. We've reached millions of voters, who in turn have reached other voters, who reached others -- we can't even track how much of an impact we've had. That work continues right up to the very last minute. That's the only way we'll win. So rearrange a thing or two in your schedule. Take some time off of work or school. Find someone to walk your dog. And sign up for your get-out-the-vote shift right now: [url] Come on out and let's finish this together, just like we started it.

Jeremy Jeremy Bird National Field Director Obama for America

--- If you made it out to a volunteer shift that isn't reflected above, don't worry -- it might be because you signed up with another email address or offline, or you came but didn't RSVP. You've still had a big impact in this election.

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.