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Reverse-Engineering the 2012 Campaign

Romney-Ryan Store Sale Ends Tonight!

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2 email variations

12

recipients

To view this email as a web page, go here. Romney-Ryan Friends,

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 25% off.

Use Promo Code: TonightOnly25

Shirts $X Now only $X.50

blue shirt grey shirt believe in america T R shirt Romney-Ryan I Did Build It Believe in America Romney "R"

Bumper Stickers $X.50 Now only $X.12

Bumper Sticker Gov didnt I did built it bumper Moms for Mitt bumper Romney-Ryan I Did

Gov't Didn't Do it

Moms for Mit

iPhone Cases NEW $X Now only $X Photo case striped case navy case R Photo Striped Navy "R"

Other Popular Items YardSign decal buttons Lapelpin Yard Sign $X $X.25 Decal $X.50 $X.12 Buttons $X $X.25 Lapel Pin $X $X

View All Items

Show your support with pride!

Tom Adams Store Director Victory_Disclaimer

2

recipients

To view this email as a web page, go here.

[url] [url]

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 15% off.

Use Promo Code: TonightOnly15

Shirts $X Now only $X.50

[url] [url] [url] [url] Romney-Ryan I Did Build It Believe in America Romney "R"

Bumper Stickers $X.50 Now only $X.67

[url] [url] [url] [url] Romney-Ryan I Did Gov't Didn't Do it Moms for Mit

iPhone Cases NEW $X Now only $X

[url] [url] [url] [url] Photo Striped Navy "R"

Other Popular Items

[url] [url] [url] [url] Yard Sign $X $X.75 Decal $X.50 $X.67 Buttons $X $X.55 Lapel Pin $X $X.80

View All Items

Show your support with pride!

Tom Adams Store Director

[url] [url]

Subject: Romney-Ryan Store Sale Ends Tonight!

From: info@mittromney.com

Sent: Aug. 26, 2012, 6:44 a.m.


To view this email as a web page, go here. Romney-Ryan Friends,

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 25% off.

Use Promo Code: TonightOnly25

Shirts $X Now only $X.50

blue shirt grey shirt believe in america T R shirt Romney-Ryan I Did Build It Believe in America Romney "R"

Bumper Stickers $X.50 Now only $X.12

Bumper Sticker Gov didnt I did built it bumper Moms for Mitt bumper Romney-Ryan I Did

Gov't Didn't Do it

Moms for Mit

iPhone Cases NEW $X Now only $X Photo case striped case navy case R Photo Striped Navy "R"

Other Popular Items YardSign decal buttons Lapelpin Yard Sign $X $X.25 Decal $X.50 $X.12 Buttons $X $X.25 Lapel Pin $X $X

View All Items

Show your support with pride!

Tom Adams Store Director Victory_Disclaimer

 

Compare variations

Subject: Romney-Ryan Store Sale Ends Tonight!

From: info@mittromney.com

Sent: Aug. 26, 2012, 6:44 a.m.


To view this email as a web page, go here. Romney-Ryan Friends,

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 25% off.

Use Promo Code: TonightOnly25

Shirts $X Now only $X.50

blue shirt grey shirt believe in america T R shirt Romney-Ryan I Did Build It Believe in America Romney "R"

Bumper Stickers $X.50 Now only $X.12

Bumper Sticker Gov didnt I did built it bumper Moms for Mitt bumper Romney-Ryan I Did

Gov't Didn't Do it

Moms for Mit

iPhone Cases NEW $X Now only $X Photo case striped case navy case R Photo Striped Navy "R"

Other Popular Items YardSign decal buttons Lapelpin Yard Sign $X $X.25 Decal $X.50 $X.12 Buttons $X $X.25 Lapel Pin $X $X

View All Items

Show your support with pride!

Tom Adams Store Director Victory_Disclaimer

To view this email as a web page, go here. Romney-Ryan Friends,

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 25% off.

Use Promo Code: TonightOnly25

Shirts $X Now only $X.50

blue shirt grey shirt believe in america T R shirt Romney-Ryan I Did Build It Believe in America Romney "R"

Bumper Stickers $X.50 Now only $X.12

Bumper Sticker Gov didnt I did built it bumper Moms for Mitt bumper Romney-Ryan I Did

Gov't Didn't Do it

Moms for Mit

iPhone Cases NEW $X Now only $X Photo case striped case navy case R Photo Striped Navy "R"

Other Popular Items YardSign decal buttons Lapelpin Yard Sign $X $X.25 Decal $X.50 $X.12 Buttons $X $X.25 Lapel Pin $X $X

View All Items

Show your support with pride!

Tom Adams Store Director Victory_Disclaimer

To view this email as a web page, go here.

[url] [url]

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 15% off.

Use Promo Code: TonightOnly15

Shirts $X Now only $X.50

[url] [url] [url] [url] Romney-Ryan I Did Build It Believe in America Romney "R"

Bumper Stickers $X.50 Now only $X.67

[url] [url] [url] [url] Romney-Ryan I Did Gov't Didn't Do it Moms for Mit

iPhone Cases NEW $X Now only $X

[url] [url] [url] [url] Photo Striped Navy "R"

Other Popular Items

[url] [url] [url] [url] Yard Sign $X $X.75 Decal $X.50 $X.67 Buttons $X $X.55 Lapel Pin $X $X.80

View All Items

Show your support with pride!

Tom Adams Store Director

[url] [url]