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Reverse-Engineering the 2012 Campaign

Romney store item of the week

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2 email variations

5

recipients



Romney-Ryan [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

R2 LapeL Pin Bdr R2 Lapel Pin $X

Every purchase gets us one step closer to victory!

Tom Adams Store Manager Romney for President, Inc.

[url] Victory_Disclaimer

2

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

[url] R2 Lapel Pin

$X



Every purchase gets us one step closer to victory!

Tom Adams

Store Manager

Romney for President, Inc.

Subject: Romney store item of the week

From: Tom Adams [mailto:info@mittromney.com]

Sent: Sept. 20, 2012, 11:48 a.m.




Romney-Ryan [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

R2 LapeL Pin Bdr R2 Lapel Pin $X

Every purchase gets us one step closer to victory!

Tom Adams Store Manager Romney for President, Inc.

[url] Victory_Disclaimer

 

Compare variations

Subject: Romney store item of the week

From: Tom Adams [mailto:info@mittromney.com]

Sent: Sept. 20, 2012, 11:48 a.m.




Romney-Ryan [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

R2 LapeL Pin Bdr R2 Lapel Pin $X

Every purchase gets us one step closer to victory!

Tom Adams Store Manager Romney for President, Inc.

[url] Victory_Disclaimer



Romney-Ryan [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

R2 LapeL Pin Bdr R2 Lapel Pin $X

Every purchase gets us one step closer to victory!

Tom Adams Store Manager Romney for President, Inc.

[url] Victory_Disclaimer

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

[url] R2 Lapel Pin

$X



Every purchase gets us one step closer to victory!

Tom Adams

Store Manager

Romney for President, Inc.