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Reverse-Engineering the 2012 Campaign

I want you to join us on Saturday

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3 email variations

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recipients

--

This weekend, we'll be 100 days away from Election Day.

We've got a lot of voters to get registered and ready for this election -- and that's part of why First Lady Michelle Obama just launched a new effort called It Takes One.

The idea behind it is pretty simple: One person reaching out to another, bringing in one person at a time, is what will make all the difference. She's challenging us all to bring one new person along every time we take action for this campaign -- whether that's chipping in a few dollars, registering to vote, or showing up at the It Takes One weekend of action on Saturday, July 28th, and Sunday, July 29th.

Folks from New York will be making calls or traveling to Pennsylvania for the weekend of action, to register voters and to reach out to folks there to talk about President Obama's accomplishments -- alongside that one new person they asked to join them for the day.

Can you go -- and bring someone else along?

[url]

One hundred days isn't a lot of time. But if you can make it out this weekend, and your friend can, too, you'll be able to reach twice as many people in this key battleground state.

Those people you reach are going to bring in others, who'll bring in others -- and it's going to keep getting bigger from there. With all those new people stepping up, the organizing we've got to do over these next 100 days will be many times easier.

That's how this organization has always worked -- and at this special weekend of action, we'll get to see that idea directly in action, in a whole new way.

So RSVP now -- and start thinking about who you're going to bring:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

2

recipients

--

I want you to join us for the It Takes One weekend of action on July 28th and 29th -- and I hope you can bring one person along who hasn't stepped up for this election yet.

Can I count on you to be at the event in Charlotte on Saturday? [url] Here are the details:

What: It Takes One Weekend of action in Charlotte

Where: 6239 South Boulevard Charlotte, NC 28210

When: Saturday, July 28th 11:00 am

RSVP here:

[url]

Find other events near you this weekend:

[url] At the event, you'll be asking others to get involved in this election. You might register voters, talk with your neighbors about Barack's accomplishments and vision for our country, or recruit new volunteers to join the team. That's the kind of one-on-one outreach that has powered every one of Barack's campaigns, and that's how we're going to win this time around, too -- for him and for other Democrats. So join the It Takes One weekend of action this Saturday: [url]

Michelle

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.

--------------------------------------------------------------------- Paid for by Obama for America

2

recipients



I want you to join us for the It Takes One weekend of action on July 28th and 29th -- and I hope you can bring one person along who hasn't stepped up for this election yet.

Can I count on you to be at the event in Portland on Saturday?

Here are the details:

What: It Takes One weekend of action event in Portland

Where: 1125 SE Madison, Suite 112 Portland, OR 97214

When: Saturday, July 28th 9:00 am

RSVP now

Find other events near you this weekend.

At the event, you'll be asking others to get involved in this election. You might register voters, talk with your neighbors about Barack's accomplishments and vision for our country, or recruit new volunteers to join the team.

That's the kind of one-on-one outreach that has powered every one of Barack's campaigns, and that's how we're going to win this time around, too -- for him and for other Democrats.

So join the It Takes One weekend of action this Saturday:

[url]

Michelle

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.

Paid for by Obama for America

Subject: This weekend: Come organize, and bring a friend

From: info@barackobama.com

Sent: July 25, 2012, 6:02 p.m.


--

This weekend, we'll be 100 days away from Election Day.

We've got a lot of voters to get registered and ready for this election -- and that's part of why First Lady Michelle Obama just launched a new effort called It Takes One.

The idea behind it is pretty simple: One person reaching out to another, bringing in one person at a time, is what will make all the difference. She's challenging us all to bring one new person along every time we take action for this campaign -- whether that's chipping in a few dollars, registering to vote, or showing up at the It Takes One weekend of action on Saturday, July 28th, and Sunday, July 29th.

Folks from New York will be making calls or traveling to Pennsylvania for the weekend of action, to register voters and to reach out to folks there to talk about President Obama's accomplishments -- alongside that one new person they asked to join them for the day.

Can you go -- and bring someone else along?

[url]

One hundred days isn't a lot of time. But if you can make it out this weekend, and your friend can, too, you'll be able to reach twice as many people in this key battleground state.

Those people you reach are going to bring in others, who'll bring in others -- and it's going to keep getting bigger from there. With all those new people stepping up, the organizing we've got to do over these next 100 days will be many times easier.

That's how this organization has always worked -- and at this special weekend of action, we'll get to see that idea directly in action, in a whole new way.

So RSVP now -- and start thinking about who you're going to bring:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: This weekend: Come organize, and bring a friend

From: info@barackobama.com

Sent: July 25, 2012, 6:02 p.m.


--

This weekend, we'll be 100 days away from Election Day.

We've got a lot of voters to get registered and ready for this election -- and that's part of why First Lady Michelle Obama just launched a new effort called It Takes One.

The idea behind it is pretty simple: One person reaching out to another, bringing in one person at a time, is what will make all the difference. She's challenging us all to bring one new person along every time we take action for this campaign -- whether that's chipping in a few dollars, registering to vote, or showing up at the It Takes One weekend of action on Saturday, July 28th, and Sunday, July 29th.

Folks from New York will be making calls or traveling to Pennsylvania for the weekend of action, to register voters and to reach out to folks there to talk about President Obama's accomplishments -- alongside that one new person they asked to join them for the day.

Can you go -- and bring someone else along?

[url]

One hundred days isn't a lot of time. But if you can make it out this weekend, and your friend can, too, you'll be able to reach twice as many people in this key battleground state.

Those people you reach are going to bring in others, who'll bring in others -- and it's going to keep getting bigger from there. With all those new people stepping up, the organizing we've got to do over these next 100 days will be many times easier.

That's how this organization has always worked -- and at this special weekend of action, we'll get to see that idea directly in action, in a whole new way.

So RSVP now -- and start thinking about who you're going to bring:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

--

This weekend, we'll be 100 days away from Election Day.

We've got a lot of voters to get registered and ready for this election -- and that's part of why First Lady Michelle Obama just launched a new effort called It Takes One.

The idea behind it is pretty simple: One person reaching out to another, bringing in one person at a time, is what will make all the difference. She's challenging us all to bring one new person along every time we take action for this campaign -- whether that's chipping in a few dollars, registering to vote, or showing up at the It Takes One weekend of action on Saturday, July 28th, and Sunday, July 29th.

Folks from New York will be making calls or traveling to Pennsylvania for the weekend of action, to register voters and to reach out to folks there to talk about President Obama's accomplishments -- alongside that one new person they asked to join them for the day.

Can you go -- and bring someone else along?

[url]

One hundred days isn't a lot of time. But if you can make it out this weekend, and your friend can, too, you'll be able to reach twice as many people in this key battleground state.

Those people you reach are going to bring in others, who'll bring in others -- and it's going to keep getting bigger from there. With all those new people stepping up, the organizing we've got to do over these next 100 days will be many times easier.

That's how this organization has always worked -- and at this special weekend of action, we'll get to see that idea directly in action, in a whole new way.

So RSVP now -- and start thinking about who you're going to bring:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

--

I want you to join us for the It Takes One weekend of action on July 28th and 29th -- and I hope you can bring one person along who hasn't stepped up for this election yet.

Can I count on you to be at the event in Charlotte on Saturday? [url] Here are the details:

What: It Takes One Weekend of action in Charlotte

Where: 6239 South Boulevard Charlotte, NC 28210

When: Saturday, July 28th 11:00 am

RSVP here:

[url]

Find other events near you this weekend:

[url] At the event, you'll be asking others to get involved in this election. You might register voters, talk with your neighbors about Barack's accomplishments and vision for our country, or recruit new volunteers to join the team. That's the kind of one-on-one outreach that has powered every one of Barack's campaigns, and that's how we're going to win this time around, too -- for him and for other Democrats. So join the It Takes One weekend of action this Saturday: [url]

Michelle

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.

--------------------------------------------------------------------- Paid for by Obama for America



I want you to join us for the It Takes One weekend of action on July 28th and 29th -- and I hope you can bring one person along who hasn't stepped up for this election yet.

Can I count on you to be at the event in Portland on Saturday?

Here are the details:

What: It Takes One weekend of action event in Portland

Where: 1125 SE Madison, Suite 112 Portland, OR 97214

When: Saturday, July 28th 9:00 am

RSVP now

Find other events near you this weekend.

At the event, you'll be asking others to get involved in this election. You might register voters, talk with your neighbors about Barack's accomplishments and vision for our country, or recruit new volunteers to join the team.

That's the kind of one-on-one outreach that has powered every one of Barack's campaigns, and that's how we're going to win this time around, too -- for him and for other Democrats.

So join the It Takes One weekend of action this Saturday:

[url]

Michelle

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.

Paid for by Obama for America