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Reverse-Engineering the 2012 Campaign

Pledge to vote

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

74

recipients



I know we've been asking a lot from you lately. What I'm asking today is easy -- but critical if we want to win this election.

Please take a moment to commit to vote this fall, and get at least one other person to do the same.

In a matter of days, voting will have already started in some states, and I just want to know that you plan to do your part to make sure Barack gets four more years to move this country forward.

Please say that you'll vote, and get others to join you.

We know what's at stake this year. And if each of us makes the commitment to vote now and gets others excited about doing the same, we'll be one step closer to winning this election.

So check your registration, pledge to vote this year, and then get your friends and family to do the same:

[url]

Michelle

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible

3

recipients

--

While you're online, here's something simple to do that could make a big difference for Barack this fall:

Make sure you and your friends are properly registered and committed to vote:

[url]

Every vote counts -- and I hope you'll commit to making your voice heard and standing with Barack.

And even if you know how and where to cast your ballot, you probably know one or two people who don't.

If every one of us gets at least one other person to register and commit to vote, just think about our collective impact.

So let's get started:

[url]

and every single voice will make a difference in the last weeks of this campaign. It just takes one, and that starts with you.

Michelle

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients

--

Every day, I get to see firsthand just how committed Barack is to fighting for you and moving our country forward.

Today, I'm asking you to make a commitment of your own -- simply pledge to vote in this election.

It just takes one person committing to vote -- and asking their friends and family to do the same -- to change the direction of our country. Committing to vote and making sure you're registered are the easiest steps you can take to ensure that you can make your voice heard in this election.

The issues at stake affect all of us -- everything from health care to women's rights to strengthening the middle class and creating an economy that works for everyone.

One vote is a powerful thing, so please make your commitment right now. Then, get others to join you:

[url]

Michelle

P.S. -- If every one of you gets at least one other person to register and commit to vote, just think about our collective impact. Let's get started.

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Paid for by Obama for America Contributions or gifts to Obama for America are not tax deductible

Subject: Pledge to vote

From: info@barackobama.com

Sent: Sept. 11, 2012, 9:05 a.m.




I know we've been asking a lot from you lately. What I'm asking today is easy -- but critical if we want to win this election.

Please take a moment to commit to vote this fall, and get at least one other person to do the same.

In a matter of days, voting will have already started in some states, and I just want to know that you plan to do your part to make sure Barack gets four more years to move this country forward.

Please say that you'll vote, and get others to join you.

We know what's at stake this year. And if each of us makes the commitment to vote now and gets others excited about doing the same, we'll be one step closer to winning this election.

So check your registration, pledge to vote this year, and then get your friends and family to do the same:

[url]

Michelle

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Pledge to vote

From: info@barackobama.com

Sent: Sept. 11, 2012, 9:05 a.m.




I know we've been asking a lot from you lately. What I'm asking today is easy -- but critical if we want to win this election.

Please take a moment to commit to vote this fall, and get at least one other person to do the same.

In a matter of days, voting will have already started in some states, and I just want to know that you plan to do your part to make sure Barack gets four more years to move this country forward.

Please say that you'll vote, and get others to join you.

We know what's at stake this year. And if each of us makes the commitment to vote now and gets others excited about doing the same, we'll be one step closer to winning this election.

So check your registration, pledge to vote this year, and then get your friends and family to do the same:

[url]

Michelle

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible



I know we've been asking a lot from you lately. What I'm asking today is easy -- but critical if we want to win this election.

Please take a moment to commit to vote this fall, and get at least one other person to do the same.

In a matter of days, voting will have already started in some states, and I just want to know that you plan to do your part to make sure Barack gets four more years to move this country forward.

Please say that you'll vote, and get others to join you.

We know what's at stake this year. And if each of us makes the commitment to vote now and gets others excited about doing the same, we'll be one step closer to winning this election.

So check your registration, pledge to vote this year, and then get your friends and family to do the same:

[url]

Michelle

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible

--

While you're online, here's something simple to do that could make a big difference for Barack this fall:

Make sure you and your friends are properly registered and committed to vote:

[url]

Every vote counts -- and I hope you'll commit to making your voice heard and standing with Barack.

And even if you know how and where to cast your ballot, you probably know one or two people who don't.

If every one of us gets at least one other person to register and commit to vote, just think about our collective impact.

So let's get started:

[url]

and every single voice will make a difference in the last weeks of this campaign. It just takes one, and that starts with you.

Michelle

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

--

Every day, I get to see firsthand just how committed Barack is to fighting for you and moving our country forward.

Today, I'm asking you to make a commitment of your own -- simply pledge to vote in this election.

It just takes one person committing to vote -- and asking their friends and family to do the same -- to change the direction of our country. Committing to vote and making sure you're registered are the easiest steps you can take to ensure that you can make your voice heard in this election.

The issues at stake affect all of us -- everything from health care to women's rights to strengthening the middle class and creating an economy that works for everyone.

One vote is a powerful thing, so please make your commitment right now. Then, get others to join you:

[url]

Michelle

P.S. -- If every one of you gets at least one other person to register and commit to vote, just think about our collective impact. Let's get started.

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Paid for by Obama for America Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »