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Reverse-Engineering the 2012 Campaign

Say you're with me

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6 email variations

133

recipients



This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable

Care Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to

do as president is repeal the health care law. We can't allow that to

happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by

Contributions or gifts to are not tax deductible





14

recipients

--

This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable Care

Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to do

as president is repeal the health care law. We can't allow that to happen.

So we have to win this election.

Please step up now and take ownership of this campaign by making a donation

today.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

Or donate another amount:

[url]

Thank you for all that you do.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

9

recipients

--

This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable Care

Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to do

as president is repeal the health care law. We can't allow that to happen.

So we have to win this election.

Please step up now and take ownership of this campaign by making a donation

today.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

$X

Or donate another amount:

[url]

Thank you for all that you do.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

4

recipients



Today is a victory for millions of Americans who can

continue to benefit from the protections of the Affordable

Care Act.

It's a victory for Natoma Canfield, a cancer survivor who

was in a hospital bed the day I signed this bill into law.

After her rates skyrocketed, she had to choose between

keeping her house and keeping her insurance. I keep a

letter from her in the Oval Office.

Thanks to the Supreme Court's decision today, nobody else

will have to go through what Natoma did.

Please step up now and donate today:

[url]



It's hard to believe anyone was hoping for a different

outcome, but Mitt Romney and Republicans in Washington were.

Fortunately, they didn't get what they wanted today.

So now the only thing that can make our health care system

less fair, less efficient, and less affordable for

middle-class families is the prospect of President Mitt

Romney.

Whether he gets his chance is up to you:



[url]

We fought for this reform not because it was politically

popular, but because it was the right thing to do for

millions of Americans.

Thank you for all that you do.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

4

recipients

--

I can't describe to you what it feels like when someone you don't know tells you the most painful story of their life -- about a sick child who can't get coverage, or the disease that left them not just sick, but bankrupt.

I can only tell you that it feels good to know you did something about it.

That's what you put me here to do, and today is a reminder that we accomplished something very significant together.

It's not enough. There are more things to do, and many more challenges we face.

But always remember that when a system is unfair, when the middle class is under siege, and ordinary people who play by the rules need help, change is possible.

And do not forget that there are some who would take it all way.

Nothing is fated, and what happens in this election and over the next four years is in your hands -- nobody else's.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

3

recipients



This is a good day for millions of Americans who can continue to benefit from the protections and economic security provided by the Affordable Care Act.

While the Supreme Court's decision should put to rest the debate over health care, Mitt Romney and the Republicans in Congress just can't take yes for an answer.

My opponent said a short while ago that the first thing he would try to do as president is repeal the health care law. We can't allow that to happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

[url]

[url]

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

Version: 2012.0.2178 / Virus Database: 2437/5098 - Release Date: 06/28/12

Subject: Say you're with me

From: info@barackobama.com

Sent: June 28, 2012, 7:57 p.m.




This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable

Care Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to

do as president is repeal the health care law. We can't allow that to

happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by

Contributions or gifts to are not tax deductible





 

Compare variations

Subject: Say you're with me

From: info@barackobama.com

Sent: June 28, 2012, 7:57 p.m.




This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable

Care Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to

do as president is repeal the health care law. We can't allow that to

happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by

Contributions or gifts to are not tax deductible







This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable

Care Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to

do as president is repeal the health care law. We can't allow that to

happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by

Contributions or gifts to are not tax deductible





--

This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable Care

Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to do

as president is repeal the health care law. We can't allow that to happen.

So we have to win this election.

Please step up now and take ownership of this campaign by making a donation

today.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

Or donate another amount:

[url]

Thank you for all that you do.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

--

This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable Care

Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to do

as president is repeal the health care law. We can't allow that to happen.

So we have to win this election.

Please step up now and take ownership of this campaign by making a donation

today.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

$X

Or donate another amount:

[url]

Thank you for all that you do.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe



Today is a victory for millions of Americans who can

continue to benefit from the protections of the Affordable

Care Act.

It's a victory for Natoma Canfield, a cancer survivor who

was in a hospital bed the day I signed this bill into law.

After her rates skyrocketed, she had to choose between

keeping her house and keeping her insurance. I keep a

letter from her in the Oval Office.

Thanks to the Supreme Court's decision today, nobody else

will have to go through what Natoma did.

Please step up now and donate today:

[url]



It's hard to believe anyone was hoping for a different

outcome, but Mitt Romney and Republicans in Washington were.

Fortunately, they didn't get what they wanted today.

So now the only thing that can make our health care system

less fair, less efficient, and less affordable for

middle-class families is the prospect of President Mitt

Romney.

Whether he gets his chance is up to you:



[url]

We fought for this reform not because it was politically

popular, but because it was the right thing to do for

millions of Americans.

Thank you for all that you do.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

--

I can't describe to you what it feels like when someone you don't know tells you the most painful story of their life -- about a sick child who can't get coverage, or the disease that left them not just sick, but bankrupt.

I can only tell you that it feels good to know you did something about it.

That's what you put me here to do, and today is a reminder that we accomplished something very significant together.

It's not enough. There are more things to do, and many more challenges we face.

But always remember that when a system is unfair, when the middle class is under siege, and ordinary people who play by the rules need help, change is possible.

And do not forget that there are some who would take it all way.

Nothing is fated, and what happens in this election and over the next four years is in your hands -- nobody else's.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe



This is a good day for millions of Americans who can continue to benefit from the protections and economic security provided by the Affordable Care Act.

While the Supreme Court's decision should put to rest the debate over health care, Mitt Romney and the Republicans in Congress just can't take yes for an answer.

My opponent said a short while ago that the first thing he would try to do as president is repeal the health care law. We can't allow that to happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

[url]

[url]

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

Version: 2012.0.2178 / Virus Database: 2437/5098 - Release Date: 06/28/12