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Reverse-Engineering the 2012 Campaign

Say you're with me

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I have one question for you:

If you're with me in this election, will you say it right now?

Every day I'm reminded of how much more there is to do, and how hard we have to fight if we want to finish the job we started four years ago.

The other side will have more money. They'll have more of the powerful interests and outside groups supporting them in this race.

We do this differently, just like we have from the beginning -- relying on millions of Americans who are stepping up to play a role.

This is my last campaign, and I intend to fight as hard as it takes.

But I can't do this alone.

Let me know you're with me:

[url]

Thank you,

Barack

Subject: Say you're with me

From: info@barackobama.com

Sent: Aug. 2, 2012, 9:52 a.m.




I have one question for you:

If you're with me in this election, will you say it right now?

Every day I'm reminded of how much more there is to do, and how hard we have to fight if we want to finish the job we started four years ago.

The other side will have more money. They'll have more of the powerful interests and outside groups supporting them in this race.

We do this differently, just like we have from the beginning -- relying on millions of Americans who are stepping up to play a role.

This is my last campaign, and I intend to fight as hard as it takes.

But I can't do this alone.

Let me know you're with me:

[url]

Thank you,

Barack