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Reverse-Engineering the 2012 Campaign

What else do I need to say?

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6 email variations

24

recipients

Obama - Biden Friend --

If you donate today, you will automatically be entered to win a chance to spend an evening in New York City with President Obama and President Clinton.

...

Seriously? Do I need to keep going? This is something you'd tell your grandkids about.

And today is the last day to enter. Don't wait:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

10

recipients

Obama - Biden

If you donate today, you will automatically be entered to win a chance to spend an evening in New York City with President Obama and President Clinton.

...

Seriously? Do I need to keep going? This is something you'd tell your grandkids about.

And today is the last day to enter. Don't wait.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or make a donation the old-fashioned way:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

4

recipients

Obama - Biden

Many wonderful grassroots supporters have won these contests to sit down with Barack Obama, dating all the way back to 2007.

Here's what they all had in common:

They didn't think they'd actually get picked.

Today's the last day to enter to spend an evening in New York with President Obama and President Clinton:

[url]

Thanks for your support,

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

4

recipients



Barack Obama and Bill Clinton have something in common -- they both won elections about change, but wound up in tough fights with a Republican Congress determined to oppose them at every turn.

You can help give them something else in common: being a two-term president with a mandate to finish what they started.

You'll also be automatically entered to meet them both next week in New York City, and you can tell them why you gave.

But only if you enter before tonight's midnight deadline:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

3

recipients



Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline:

[url] [url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

[url]

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]

2

recipients



Here's what's on the line between now and midnight tonight:

Your chance to win an evening in NYC with two Presidents of the United States -- with flight and hotel taken care of.

And, more importantly, as we stare down the May fundraising deadline, you'll also help us hit one out of the park at a crucial time.

We've only got five months to go -- not a whole lot of time to raise the resources we need to win.

So let's do this:

[url]

You guys are the best.

-Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

Subject: What else do I need to say?

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: May 29, 2012, 10:56 a.m.


Obama - Biden Friend --

If you donate today, you will automatically be entered to win a chance to spend an evening in New York City with President Obama and President Clinton.

...

Seriously? Do I need to keep going? This is something you'd tell your grandkids about.

And today is the last day to enter. Don't wait:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

 

Compare variations

Subject: What else do I need to say?

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: May 29, 2012, 10:56 a.m.


Obama - Biden Friend --

If you donate today, you will automatically be entered to win a chance to spend an evening in New York City with President Obama and President Clinton.

...

Seriously? Do I need to keep going? This is something you'd tell your grandkids about.

And today is the last day to enter. Don't wait:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

Obama - Biden Friend --

If you donate today, you will automatically be entered to win a chance to spend an evening in New York City with President Obama and President Clinton.

...

Seriously? Do I need to keep going? This is something you'd tell your grandkids about.

And today is the last day to enter. Don't wait:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

Obama - Biden

If you donate today, you will automatically be entered to win a chance to spend an evening in New York City with President Obama and President Clinton.

...

Seriously? Do I need to keep going? This is something you'd tell your grandkids about.

And today is the last day to enter. Don't wait.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or make a donation the old-fashioned way:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

Obama - Biden

Many wonderful grassroots supporters have won these contests to sit down with Barack Obama, dating all the way back to 2007.

Here's what they all had in common:

They didn't think they'd actually get picked.

Today's the last day to enter to spend an evening in New York with President Obama and President Clinton:

[url]

Thanks for your support,

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe



Barack Obama and Bill Clinton have something in common -- they both won elections about change, but wound up in tough fights with a Republican Congress determined to oppose them at every turn.

You can help give them something else in common: being a two-term president with a mandate to finish what they started.

You'll also be automatically entered to meet them both next week in New York City, and you can tell them why you gave.

But only if you enter before tonight's midnight deadline:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe



Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline:

[url] [url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

[url]

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]



Here's what's on the line between now and midnight tonight:

Your chance to win an evening in NYC with two Presidents of the United States -- with flight and hotel taken care of.

And, more importantly, as we stare down the May fundraising deadline, you'll also help us hit one out of the park at a crucial time.

We've only got five months to go -- not a whole lot of time to raise the resources we need to win.

So let's do this:

[url]

You guys are the best.

-Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe