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Reverse-Engineering the 2012 Campaign

Hours till deadline...

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The model for this email is
  • weak
  • relatively accurate
  • accurate
weak,
and found it may have been targeted based on donation signal* and state.
 

4 email variations

33

recipients



Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X or more before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

21

recipients

Obama - Biden --

Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



These deadlines are almost over.

Tonight is one of the last chances we get to show what we've got, and to keep closing the spending gap with the other side. Before we know it, November 6th will be here.

September. October. Election.

Make it count. Donate $X or more by midnight:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

I know you pitched in recently -- seriously, thank you.

If you can, donate $X or more again before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Hours till deadline...

From: info@barackobama.com

Sent: Aug. 31, 2012, 5:03 p.m.




Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X or more before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Hours till deadline...

From: info@barackobama.com

Sent: Aug. 31, 2012, 5:03 p.m.




Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X or more before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X or more before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



These deadlines are almost over.

Tonight is one of the last chances we get to show what we've got, and to keep closing the spending gap with the other side. Before we know it, November 6th will be here.

September. October. Election.

Make it count. Donate $X or more by midnight:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

I know you pitched in recently -- seriously, thank you.

If you can, donate $X or more again before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Contributions or gifts to Obama for America are not tax deductible.

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »