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Reverse-Engineering the 2012 Campaign

SHARE THIS NOW - Will Ferrell will eat trash for you

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2 email variations

17

recipients



Will Ferrell will do anything -- anything -- to get you to vote today. We hope you've already cast your ballot!

Some of your friends in battleground states may need a friendly reminder. This election is close, and Barack Obama needs their vote.

So make sure they know: Will Ferrell will dance. He'll eat trash. He even made everyone a present -- just as long as you vote. Share it now, before the polls close:

[url]

The people you share this video with could cast the deciding votes in this election. No pressure -- but we're counting on you to spread the word.

Now go get out the vote!

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

2

recipients



The polls close in Pennsylvania at 8:00 p.m.

This election is going to be incredibly close, and our community could actually decide the outcome today. We're asking you to do two things, right now:

If you know ANYONE who hasn't voted yet, tell them to GO VOTE!

Here's where they can confirm their polling place -- share this with everyone you know:

[url]

Share on Facebook:

[url]

Tweet this:

[url] As long as you are in line when the polls close at 8:00 p.m., your vote will be counted.

What's next?

Make some calls -- you can use the campaign's online call tool to contact other voters now and help get out the vote for President Obama:

[url]

This is critical -- thanks for everything.

Fernando

Fernando Trevino Pennsylvania Operation Vote Director Organizing for America

P.S. -- Don't forget to forward this to your friends! We need to make sure every voter makes their voice heard. If

call 1-800-311-VOTE, or go to [url]

--------------------------------------------------------------------- Paid for by Obama for America

Subject: SHARE THIS NOW - Will Ferrell will eat trash for you

From: info@barackobama.com

Sent: Nov. 6, 2012, 3:17 p.m.




Will Ferrell will do anything -- anything -- to get you to vote today. We hope you've already cast your ballot!

Some of your friends in battleground states may need a friendly reminder. This election is close, and Barack Obama needs their vote.

So make sure they know: Will Ferrell will dance. He'll eat trash. He even made everyone a present -- just as long as you vote. Share it now, before the polls close:

[url]

The people you share this video with could cast the deciding votes in this election. No pressure -- but we're counting on you to spread the word.

Now go get out the vote!

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: SHARE THIS NOW - Will Ferrell will eat trash for you

From: info@barackobama.com

Sent: Nov. 6, 2012, 3:17 p.m.




Will Ferrell will do anything -- anything -- to get you to vote today. We hope you've already cast your ballot!

Some of your friends in battleground states may need a friendly reminder. This election is close, and Barack Obama needs their vote.

So make sure they know: Will Ferrell will dance. He'll eat trash. He even made everyone a present -- just as long as you vote. Share it now, before the polls close:

[url]

The people you share this video with could cast the deciding votes in this election. No pressure -- but we're counting on you to spread the word.

Now go get out the vote!

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America



Will Ferrell will do anything -- anything -- to get you to vote today. We hope you've already cast your ballot!

Some of your friends in battleground states may need a friendly reminder. This election is close, and Barack Obama needs their vote.

So make sure they know: Will Ferrell will dance. He'll eat trash. He even made everyone a present -- just as long as you vote. Share it now, before the polls close:

[url]

The people you share this video with could cast the deciding votes in this election. No pressure -- but we're counting on you to spread the word.

Now go get out the vote!

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America



The polls close in Pennsylvania at 8:00 p.m.

This election is going to be incredibly close, and our community could actually decide the outcome today. We're asking you to do two things, right now:

If you know ANYONE who hasn't voted yet, tell them to GO VOTE!

Here's where they can confirm their polling place -- share this with everyone you know:

[url]

Share on Facebook:

[url]

Tweet this:

[url] As long as you are in line when the polls close at 8:00 p.m., your vote will be counted.

What's next?

Make some calls -- you can use the campaign's online call tool to contact other voters now and help get out the vote for President Obama:

[url]

This is critical -- thanks for everything.

Fernando

Fernando Trevino Pennsylvania Operation Vote Director Organizing for America

P.S. -- Don't forget to forward this to your friends! We need to make sure every voter makes their voice heard. If

call 1-800-311-VOTE, or go to [url]

--------------------------------------------------------------------- Paid for by Obama for America