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Reverse-Engineering the 2012 Campaign

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4 email variations

6

recipients

Obama - Biden --

A lot of folks around the office are pretty excited about this one:

Next month, Sarah Jessica Parker is hosting the President, the First Lady, and a supporter like you at her home in New York City. Vogue editor in chief Anna Wintour will be co-hosting, and whoever wins can bring a guest, too.

Not too shabby.

A donation of $X or whatever you're able to pitch in today will automatically enter you for the chance to be there.

Give it a shot here:

[url]

I should warn you -- if you win, there are some people around here who expect a full report.

- Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

4

recipients

Obama - Biden --

In three weeks, you could be stepping off a plane in NYC for a night with President Obama and the First Lady at Sarah Jessica Parker's home. Vogue editor in chief Anna Wintour will be co-hosting.

And you can bring whoever you want.

If that sounds like a pretty good night to you -- or an absolutely incredible gift for someone you know -- then give it a shot.

By clicking here, your saved credit card will be charged immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

Good luck!

Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

4

recipients



In three weeks, you could be stepping off a plane in NYC for a night with President Obama and the First Lady at Sarah Jessica Parker's home. Vogue editor in chief Anna Wintour will be co-hosting.

And you can bring whoever you want.

If that sounds like a pretty good night to you -- or an absolutely incredible gift for someone you know -- then give it a shot:

[url]

Good luck!

Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

2

recipients



In three weeks and one day, you could be at Sarah Jessica Parker's home in New York, dining with President Obama and the First Lady.

Pitch in $X or whatever you can today, and you'll be automatically entered for that chance, along with a guest of your choice. [url]

Celebrity or not, like so many Americans, Sarah Jessica works hard to make sure her kids can be anything they want to be.

That's why she's doing whatever she can to support President Obama. She's in this to keep moving our country forward, so that families don't have to go bankrupt to afford college or health insurance, so that we can have clean air and good schools. She knows how much is at stake for women -- and for every American.

Enter today and you could join the President and First Lady at a dinner co-hosted by Sarah Jessica Parker and Vogue editor in chief Anna Wintour.

Your airfare and accommodations will be covered. All you have to do is pick a guest to bring with you:

[url] [url]

It should be a great night -- good luck!

Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]

Subject: Not too shabby

From: Katherine Archuleta, BarackObama.com <info@barackobama.com>

Sent: May 23, 2012, 7:40 a.m.


Obama - Biden --

A lot of folks around the office are pretty excited about this one:

Next month, Sarah Jessica Parker is hosting the President, the First Lady, and a supporter like you at her home in New York City. Vogue editor in chief Anna Wintour will be co-hosting, and whoever wins can bring a guest, too.

Not too shabby.

A donation of $X or whatever you're able to pitch in today will automatically enter you for the chance to be there.

Give it a shot here:

[url]

I should warn you -- if you win, there are some people around here who expect a full report.

- Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

 

Compare variations

Subject: Not too shabby

From: Katherine Archuleta, BarackObama.com <info@barackobama.com>

Sent: May 23, 2012, 7:40 a.m.


Obama - Biden --

A lot of folks around the office are pretty excited about this one:

Next month, Sarah Jessica Parker is hosting the President, the First Lady, and a supporter like you at her home in New York City. Vogue editor in chief Anna Wintour will be co-hosting, and whoever wins can bring a guest, too.

Not too shabby.

A donation of $X or whatever you're able to pitch in today will automatically enter you for the chance to be there.

Give it a shot here:

[url]

I should warn you -- if you win, there are some people around here who expect a full report.

- Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

Obama - Biden --

A lot of folks around the office are pretty excited about this one:

Next month, Sarah Jessica Parker is hosting the President, the First Lady, and a supporter like you at her home in New York City. Vogue editor in chief Anna Wintour will be co-hosting, and whoever wins can bring a guest, too.

Not too shabby.

A donation of $X or whatever you're able to pitch in today will automatically enter you for the chance to be there.

Give it a shot here:

[url]

I should warn you -- if you win, there are some people around here who expect a full report.

- Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

Obama - Biden --

In three weeks, you could be stepping off a plane in NYC for a night with President Obama and the First Lady at Sarah Jessica Parker's home. Vogue editor in chief Anna Wintour will be co-hosting.

And you can bring whoever you want.

If that sounds like a pretty good night to you -- or an absolutely incredible gift for someone you know -- then give it a shot.

By clicking here, your saved credit card will be charged immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

Good luck!

Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe



In three weeks, you could be stepping off a plane in NYC for a night with President Obama and the First Lady at Sarah Jessica Parker's home. Vogue editor in chief Anna Wintour will be co-hosting.

And you can bring whoever you want.

If that sounds like a pretty good night to you -- or an absolutely incredible gift for someone you know -- then give it a shot:

[url]

Good luck!

Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe



In three weeks and one day, you could be at Sarah Jessica Parker's home in New York, dining with President Obama and the First Lady.

Pitch in $X or whatever you can today, and you'll be automatically entered for that chance, along with a guest of your choice. [url]

Celebrity or not, like so many Americans, Sarah Jessica works hard to make sure her kids can be anything they want to be.

That's why she's doing whatever she can to support President Obama. She's in this to keep moving our country forward, so that families don't have to go bankrupt to afford college or health insurance, so that we can have clean air and good schools. She knows how much is at stake for women -- and for every American.

Enter today and you could join the President and First Lady at a dinner co-hosted by Sarah Jessica Parker and Vogue editor in chief Anna Wintour.

Your airfare and accommodations will be covered. All you have to do is pick a guest to bring with you:

[url] [url]

It should be a great night -- good luck!

Katherine

Katherine Archuleta National Political Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]