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Reverse-Engineering the 2012 Campaign

Join Mitt and the Republican Team in Bow!

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3 email variations

12

recipients



The stakes are too high this election to sit idle -- that's why we're inviting you to get involved and become a MyMitt member. MyMitt members will make all the difference this election as we take on Obama's campaign machine.

Become a part of Team Romney by signing up for a MyMitt account here [url] .

As a MyMitt account member, you can find out about campaign events in your area, sign up to volunteer, make calls from home to get out the vote, fundraise online, and so much more.

This is a critical election -- and with your help and support, we will be ready to take back the White House.

Sign up to join MyMitt today: [url] .

Thanks.

Zac Moffatt Digital Director Romney for President [url]

PS: By creating a MyMitt account today, you will receive a coupon to use at our online store. ConnectWithMitt MRFacebook MRTwitter MRYouTube MRFlickr MyMitt MittRomney.com This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy Manage Subscriptions| Update Profile| One-Click Unsubscribe| View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com

3

recipients





Thank you for being a valuable part of Team Romney as a MyMitt member.

Because of your support, we are on our way to reclaiming the White House. But, in order to defeat President Obama's expected billion-dollar reelection campaign, we need your help.

That's why we'd like to invite you to create a Social Fundraising campaign: [url]

Our Social Fundraising system allows supporters like you to start your own online fundraising campaign right from your MyMitt account by raising money for Mitt from your friends and family. We just overhauled our system and will be adding new features over the coming weeks -- so check back often and keep creating new pages.

This is an easy and effective way for you to make a direct impact on this election, and we hope you take advantage of all the new features.

Create a Social Fundraising campaign -- get started today: [url]

Keep it up,

Zac Moffatt Digital Director Romney for President [url]

This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com

2

recipients



Bow Invite

This email was sent to:

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com

Subject: Sign up and get a coupon

From: info@mittromney.com

Sent: July 18, 2012, 8:54 a.m.




The stakes are too high this election to sit idle -- that's why we're inviting you to get involved and become a MyMitt member. MyMitt members will make all the difference this election as we take on Obama's campaign machine.

Become a part of Team Romney by signing up for a MyMitt account here [url] .

As a MyMitt account member, you can find out about campaign events in your area, sign up to volunteer, make calls from home to get out the vote, fundraise online, and so much more.

This is a critical election -- and with your help and support, we will be ready to take back the White House.

Sign up to join MyMitt today: [url] .

Thanks.

Zac Moffatt Digital Director Romney for President [url]

PS: By creating a MyMitt account today, you will receive a coupon to use at our online store. ConnectWithMitt MRFacebook MRTwitter MRYouTube MRFlickr MyMitt MittRomney.com This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy Manage Subscriptions| Update Profile| One-Click Unsubscribe| View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com

 

Compare variations

Subject: Sign up and get a coupon

From: info@mittromney.com

Sent: July 18, 2012, 8:54 a.m.




The stakes are too high this election to sit idle -- that's why we're inviting you to get involved and become a MyMitt member. MyMitt members will make all the difference this election as we take on Obama's campaign machine.

Become a part of Team Romney by signing up for a MyMitt account here [url] .

As a MyMitt account member, you can find out about campaign events in your area, sign up to volunteer, make calls from home to get out the vote, fundraise online, and so much more.

This is a critical election -- and with your help and support, we will be ready to take back the White House.

Sign up to join MyMitt today: [url] .

Thanks.

Zac Moffatt Digital Director Romney for President [url]

PS: By creating a MyMitt account today, you will receive a coupon to use at our online store. ConnectWithMitt MRFacebook MRTwitter MRYouTube MRFlickr MyMitt MittRomney.com This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy Manage Subscriptions| Update Profile| One-Click Unsubscribe| View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com



The stakes are too high this election to sit idle -- that's why we're inviting you to get involved and become a MyMitt member. MyMitt members will make all the difference this election as we take on Obama's campaign machine.

Become a part of Team Romney by signing up for a MyMitt account here [url] .

As a MyMitt account member, you can find out about campaign events in your area, sign up to volunteer, make calls from home to get out the vote, fundraise online, and so much more.

This is a critical election -- and with your help and support, we will be ready to take back the White House.

Sign up to join MyMitt today: [url] .

Thanks.

Zac Moffatt Digital Director Romney for President [url]

PS: By creating a MyMitt account today, you will receive a coupon to use at our online store. ConnectWithMitt MRFacebook MRTwitter MRYouTube MRFlickr MyMitt MittRomney.com This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy Manage Subscriptions| Update Profile| One-Click Unsubscribe| View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com





Thank you for being a valuable part of Team Romney as a MyMitt member.

Because of your support, we are on our way to reclaiming the White House. But, in order to defeat President Obama's expected billion-dollar reelection campaign, we need your help.

That's why we'd like to invite you to create a Social Fundraising campaign: [url]

Our Social Fundraising system allows supporters like you to start your own online fundraising campaign right from your MyMitt account by raising money for Mitt from your friends and family. We just overhauled our system and will be adding new features over the coming weeks -- so check back often and keep creating new pages.

This is an easy and effective way for you to make a direct impact on this election, and we hope you take advantage of all the new features.

Create a Social Fundraising campaign -- get started today: [url]

Keep it up,

Zac Moffatt Digital Director Romney for President [url]

This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com



Bow Invite

This email was sent to:

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com