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Reverse-Engineering the 2012 Campaign

I'm asking you, [name]

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7 email variations

38

recipients



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X or more today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

32

recipients



Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.

Let's keep Barack and Michelle in the White House for four more years -- donate $X or more today:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

6

recipients



Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate. Thank you so much for your support at this critical moment.

Let's keep Barack and Michelle in the White House for four more years. If you can, please donate one more time before tonight's FEC deadline -- it's the last one we get:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

5

recipients



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in again before midnight:

[url]

Your recent donation is already being put to work -- thank you. But this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Please make another donation of $X or more today, and stand with me for the final weeks of my last campaign:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Every deadline, our campaign reports to the FEC every supporter who has donated $X or more, the only official record of the Americans who own a piece of this campaign.

You are just $X away from crossing that threshold -- and this is your last chance to get there.

Donate $X and stand with me for the final weeks of my last campaign:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Thanks for your support last night.

It's only because of everything you've done over the past 18 months that we're in a place to win this election.

We've got three weeks to get this done.

Chip in $X or more before tonight's final FEC fundraising deadline:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Obama - Biden

Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.Thank you so much for your support at this critical moment.

Let's keep these two in the White House for four more years. If you can, please donate one more time before tonight's FEC deadline -- it's the last one we get.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

_[url] _

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: My last big FEC deadline ever

From: Barack Obama [mailto:info@barackobama.com]

Sent: Oct. 17, 2012, 8:00 a.m.




This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X or more today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: My last big FEC deadline ever

From: Barack Obama [mailto:info@barackobama.com]

Sent: Oct. 17, 2012, 8:00 a.m.




This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X or more today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Donate $X or more today, and stand with me for the final weeks of my last campaign:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.

Let's keep Barack and Michelle in the White House for four more years -- donate $X or more today:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate. Thank you so much for your support at this critical moment.

Let's keep Barack and Michelle in the White House for four more years. If you can, please donate one more time before tonight's FEC deadline -- it's the last one we get:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in again before midnight:

[url]

Your recent donation is already being put to work -- thank you. But this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Please make another donation of $X or more today, and stand with me for the final weeks of my last campaign:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is the last time we'll do this.

Tonight is the campaign's final FEC deadline.

I'm asking you to chip in before midnight.

Right now, this race is very close -- the outcome will come down to what we do with the next 20 days.

If we win, it'll be because each of us stepped up to do our part at moments like this.

Every deadline, our campaign reports to the FEC every supporter who has donated $X or more, the only official record of the Americans who own a piece of this campaign.

You are just $X away from crossing that threshold -- and this is your last chance to get there.

Donate $X and stand with me for the final weeks of my last campaign:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible



Thanks for your support last night.

It's only because of everything you've done over the past 18 months that we're in a place to win this election.

We've got three weeks to get this done.

Chip in $X or more before tonight's final FEC fundraising deadline:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Obama - Biden

Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.Thank you so much for your support at this critical moment.

Let's keep these two in the White House for four more years. If you can, please donate one more time before tonight's FEC deadline -- it's the last one we get.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

_[url] _

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.