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Reverse-Engineering the 2012 Campaign

Something pretty special on Monday

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3 email variations

29

recipients



It's go time: Believe it or not, the first ballots in this election are already being cast.

So we're taking our ground game to the next level, starting with something pretty special: our first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time:

[url]

designed to help you connect with other supporters in San Francisco and get involved right away.

And on Monday, you'll get a fun, easy introduction. You'll get to join an exclusive live campaign update from Jim Messina, hear all about our organizing plan for the home stretch, and learn how you can get started right away.

Join Dashboard now, then come back on Monday evening at 8:30 p.m. Eastern Time for the open house:

[url]

Let's do this,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America

5

recipients



It's go time: Believe it or not, the first ballots in this election are already being cast.

So we're taking our ground game to the next level, starting with something pretty special: our first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time.

Dashboard is the online hub for our organizing work, designed to help you connect with other supporters in Doral and get involved right away.

On Monday, you'll get to join an exclusive live campaign update from Jim Messina and hear all about our organizing plan for the home stretch. It will also be a fun, easy introduction for those who are new to Dashboard.

As one of the most active folks on Dashboard, you should be there -- and ask anyone you know who should step up for this election to join:

[url]

Let's do this,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

2

recipients

Obama - Biden --

It's go time: The first ballots in this election are being cast.

I notice you've used the campaign's call tool lately -- so you're already thinking about how you can help get out the vote. That's great.

Here are a couple of next steps that I want you to take:

1. Join the National Call Team , a special force of people who will make the most important calls this campaign needs to make. The Team coordinates a lot of its efforts through Dashboard, the online hub for our organizing work.

2. Join the first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time.

Dashboard is where you can connect with other organizers who live where you live or who share your interests -- and get plugged into the efforts to re-elect President Obama. It's also the place to learn more about the National Call Team, get to know the folks who are a part of it, and make your first calls as a new member.

At Monday's Dashboard Open House, you'll log on from your computer and get treated to a special livestream, with updates from campaign manager Jim Messina and national field director Jeremy Bird on the progress of our ground game. And you'll get to try out some of Dashboard's powerful features right then and there.

If you're out to have a big impact in this election, it's as simple as joining the National Call Team and logging onto Dashboard.

So join the National Call Team on Dashboard now, RSVP for the open house, and get ready -- it's full-speed ahead from here:

[url]

Can't wait,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Subject: Something pretty special on Monday

From: info@barackobama.com

Sent: Sept. 23, 2012, 12:25 p.m.




It's go time: Believe it or not, the first ballots in this election are already being cast.

So we're taking our ground game to the next level, starting with something pretty special: our first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time:

[url]

designed to help you connect with other supporters in San Francisco and get involved right away.

And on Monday, you'll get a fun, easy introduction. You'll get to join an exclusive live campaign update from Jim Messina, hear all about our organizing plan for the home stretch, and learn how you can get started right away.

Join Dashboard now, then come back on Monday evening at 8:30 p.m. Eastern Time for the open house:

[url]

Let's do this,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America

 

Compare variations

Subject: Something pretty special on Monday

From: info@barackobama.com

Sent: Sept. 23, 2012, 12:25 p.m.




It's go time: Believe it or not, the first ballots in this election are already being cast.

So we're taking our ground game to the next level, starting with something pretty special: our first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time:

[url]

designed to help you connect with other supporters in San Francisco and get involved right away.

And on Monday, you'll get a fun, easy introduction. You'll get to join an exclusive live campaign update from Jim Messina, hear all about our organizing plan for the home stretch, and learn how you can get started right away.

Join Dashboard now, then come back on Monday evening at 8:30 p.m. Eastern Time for the open house:

[url]

Let's do this,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America



It's go time: Believe it or not, the first ballots in this election are already being cast.

So we're taking our ground game to the next level, starting with something pretty special: our first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time:

[url]

designed to help you connect with other supporters in San Francisco and get involved right away.

And on Monday, you'll get a fun, easy introduction. You'll get to join an exclusive live campaign update from Jim Messina, hear all about our organizing plan for the home stretch, and learn how you can get started right away.

Join Dashboard now, then come back on Monday evening at 8:30 p.m. Eastern Time for the open house:

[url]

Let's do this,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America



It's go time: Believe it or not, the first ballots in this election are already being cast.

So we're taking our ground game to the next level, starting with something pretty special: our first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time.

Dashboard is the online hub for our organizing work, designed to help you connect with other supporters in Doral and get involved right away.

On Monday, you'll get to join an exclusive live campaign update from Jim Messina and hear all about our organizing plan for the home stretch. It will also be a fun, easy introduction for those who are new to Dashboard.

As one of the most active folks on Dashboard, you should be there -- and ask anyone you know who should step up for this election to join:

[url]

Let's do this,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

Obama - Biden --

It's go time: The first ballots in this election are being cast.

I notice you've used the campaign's call tool lately -- so you're already thinking about how you can help get out the vote. That's great.

Here are a couple of next steps that I want you to take:

1. Join the National Call Team , a special force of people who will make the most important calls this campaign needs to make. The Team coordinates a lot of its efforts through Dashboard, the online hub for our organizing work.

2. Join the first ever Dashboard Open House on Monday, September 24th, at 8:30 p.m. Eastern Time.

Dashboard is where you can connect with other organizers who live where you live or who share your interests -- and get plugged into the efforts to re-elect President Obama. It's also the place to learn more about the National Call Team, get to know the folks who are a part of it, and make your first calls as a new member.

At Monday's Dashboard Open House, you'll log on from your computer and get treated to a special livestream, with updates from campaign manager Jim Messina and national field director Jeremy Bird on the progress of our ground game. And you'll get to try out some of Dashboard's powerful features right then and there.

If you're out to have a big impact in this election, it's as simple as joining the National Call Team and logging onto Dashboard.

So join the National Call Team on Dashboard now, RSVP for the open house, and get ready -- it's full-speed ahead from here:

[url]

Can't wait,

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think. Donate today. Paid for by Obama for America