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Reverse-Engineering the 2012 Campaign

Special opportunity: Be my guest for the convention

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The Democratic Party -----------------------

Four years ago, I watched Barack Obama accept the Democratic Party's nomination to run for President of the United States at the Democratic convention. I couldn't have been more proud -- of Barack, of my party, and of my country. And okay, I might have cried a little when he spoke. I can't wait to see what happens at the convention this year. I know that there will be great speakers and lots of excited Democrats ready to win in November. But what I think is the neatest part of this is that one lucky person and their guest are going to have the chance to fly out to the convention and meet my good friends, President Barack Obama and First Lady Michelle Obama. Chip in $X or whatever you can today to be automatically entered for the chance to win this once-in-a-lifetime opportunity:

[url] We'll fly you both out to Charlotte and put you up for three days -- and you'll get VIP passes to the convention. And here's the best part: On the night of President Obama's speech, you'll get to sit in the First Lady's section and witness history in the making. This is a once-in-a-lifetime opportunity, but you deserve it. Democrats like you have been doing a lot to help us win in November. But our work is far from over. We know that the only way that Democrats will overcome the record spending on the other side is if we all band together to give our candidates across the country the resources they need to win on Election Day. So donate $X or whatever you can today to help us win in November -- and you'll be automatically entered for a free trip to the convention in Charlotte not to mention the chance to meet the First Lady and the President . I'm excited just thinking about it!

Get your name in the hat today:

[url]

Thanks,

Donna Brazile

P.S. -- Election Day is closer than you think. Donate $X or whatever you can today to help us cross the finish line and you'll be automatically entered to win:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21, 2012. You may enter by contributing to Obama Victory Fund 2012 [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

8

recipients



Four years ago, Barack stood on a stage at the Democratic National Convention in Denver. He accepted our party's nomination, and then told our country what he intended to do as President.

Let's think for a second about what's happened since then.

Our businesses have added 4.5 million jobs in the last 29 months. The typical middle-class family has saved $X in tax cuts over his first term. We passed historic health care reform. The war in Iraq has ended. It's now easier for women to fight for equal pay for equal work. And gay and lesbian service members can no longer be denied a place in our nation's military because of who they are or who they love.

But we've got to finish what we started. Soon we're gathering for our convention in Charlotte -- and Barack and I would like to meet a few of you there.

Pitch in $X or whatever you can to help build this campaign in these last 82 days -- and you'll be automatically entered to be our personal guest in Charlotte:

[url]

This is a pretty amazing opportunity. The campaign will fly you and a guest to Charlotte and cover your hotel for the three nights you're there. And each night, you'll get some of the best seats in the house to watch the big speeches.

You'll meet Barack, and during his speech on Thursday night, I'd like you to sit with me.

This is going to be an amazing event for our campaign. There is truly only one like it.

So enter for your chance to join us now -- and I hope we'll see you in Charlotte in a few weeks:

[url]

Are you as fired up as I am?

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]

Subject: My friend Michelle Obama

From: democraticparty@democrats.org

Sent: Aug. 16, 2012, 8:13 p.m.


The Democratic Party -----------------------

Four years ago, I watched Barack Obama accept the Democratic Party's nomination to run for President of the United States at the Democratic convention. I couldn't have been more proud -- of Barack, of my party, and of my country. And okay, I might have cried a little when he spoke. I can't wait to see what happens at the convention this year. I know that there will be great speakers and lots of excited Democrats ready to win in November. But what I think is the neatest part of this is that one lucky person and their guest are going to have the chance to fly out to the convention and meet my good friends, President Barack Obama and First Lady Michelle Obama. Chip in $X or whatever you can today to be automatically entered for the chance to win this once-in-a-lifetime opportunity:

[url] We'll fly you both out to Charlotte and put you up for three days -- and you'll get VIP passes to the convention. And here's the best part: On the night of President Obama's speech, you'll get to sit in the First Lady's section and witness history in the making. This is a once-in-a-lifetime opportunity, but you deserve it. Democrats like you have been doing a lot to help us win in November. But our work is far from over. We know that the only way that Democrats will overcome the record spending on the other side is if we all band together to give our candidates across the country the resources they need to win on Election Day. So donate $X or whatever you can today to help us win in November -- and you'll be automatically entered for a free trip to the convention in Charlotte not to mention the chance to meet the First Lady and the President . I'm excited just thinking about it!

Get your name in the hat today:

[url]

Thanks,

Donna Brazile

P.S. -- Election Day is closer than you think. Donate $X or whatever you can today to help us cross the finish line and you'll be automatically entered to win:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21, 2012. You may enter by contributing to Obama Victory Fund 2012 [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: My friend Michelle Obama

From: democraticparty@democrats.org

Sent: Aug. 16, 2012, 8:13 p.m.


The Democratic Party -----------------------

Four years ago, I watched Barack Obama accept the Democratic Party's nomination to run for President of the United States at the Democratic convention. I couldn't have been more proud -- of Barack, of my party, and of my country. And okay, I might have cried a little when he spoke. I can't wait to see what happens at the convention this year. I know that there will be great speakers and lots of excited Democrats ready to win in November. But what I think is the neatest part of this is that one lucky person and their guest are going to have the chance to fly out to the convention and meet my good friends, President Barack Obama and First Lady Michelle Obama. Chip in $X or whatever you can today to be automatically entered for the chance to win this once-in-a-lifetime opportunity:

[url] We'll fly you both out to Charlotte and put you up for three days -- and you'll get VIP passes to the convention. And here's the best part: On the night of President Obama's speech, you'll get to sit in the First Lady's section and witness history in the making. This is a once-in-a-lifetime opportunity, but you deserve it. Democrats like you have been doing a lot to help us win in November. But our work is far from over. We know that the only way that Democrats will overcome the record spending on the other side is if we all band together to give our candidates across the country the resources they need to win on Election Day. So donate $X or whatever you can today to help us win in November -- and you'll be automatically entered for a free trip to the convention in Charlotte not to mention the chance to meet the First Lady and the President . I'm excited just thinking about it!

Get your name in the hat today:

[url]

Thanks,

Donna Brazile

P.S. -- Election Day is closer than you think. Donate $X or whatever you can today to help us cross the finish line and you'll be automatically entered to win:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21, 2012. You may enter by contributing to Obama Victory Fund 2012 [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

Four years ago, I watched Barack Obama accept the Democratic Party's nomination to run for President of the United States at the Democratic convention. I couldn't have been more proud -- of Barack, of my party, and of my country. And okay, I might have cried a little when he spoke. I can't wait to see what happens at the convention this year. I know that there will be great speakers and lots of excited Democrats ready to win in November. But what I think is the neatest part of this is that one lucky person and their guest are going to have the chance to fly out to the convention and meet my good friends, President Barack Obama and First Lady Michelle Obama. Chip in $X or whatever you can today to be automatically entered for the chance to win this once-in-a-lifetime opportunity:

[url] We'll fly you both out to Charlotte and put you up for three days -- and you'll get VIP passes to the convention. And here's the best part: On the night of President Obama's speech, you'll get to sit in the First Lady's section and witness history in the making. This is a once-in-a-lifetime opportunity, but you deserve it. Democrats like you have been doing a lot to help us win in November. But our work is far from over. We know that the only way that Democrats will overcome the record spending on the other side is if we all band together to give our candidates across the country the resources they need to win on Election Day. So donate $X or whatever you can today to help us win in November -- and you'll be automatically entered for a free trip to the convention in Charlotte not to mention the chance to meet the First Lady and the President . I'm excited just thinking about it!

Get your name in the hat today:

[url]

Thanks,

Donna Brazile

P.S. -- Election Day is closer than you think. Donate $X or whatever you can today to help us cross the finish line and you'll be automatically entered to win:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21, 2012. You may enter by contributing to Obama Victory Fund 2012 [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]



Four years ago, Barack stood on a stage at the Democratic National Convention in Denver. He accepted our party's nomination, and then told our country what he intended to do as President.

Let's think for a second about what's happened since then.

Our businesses have added 4.5 million jobs in the last 29 months. The typical middle-class family has saved $X in tax cuts over his first term. We passed historic health care reform. The war in Iraq has ended. It's now easier for women to fight for equal pay for equal work. And gay and lesbian service members can no longer be denied a place in our nation's military because of who they are or who they love.

But we've got to finish what we started. Soon we're gathering for our convention in Charlotte -- and Barack and I would like to meet a few of you there.

Pitch in $X or whatever you can to help build this campaign in these last 82 days -- and you'll be automatically entered to be our personal guest in Charlotte:

[url]

This is a pretty amazing opportunity. The campaign will fly you and a guest to Charlotte and cover your hotel for the three nights you're there. And each night, you'll get some of the best seats in the house to watch the big speeches.

You'll meet Barack, and during his speech on Thursday night, I'd like you to sit with me.

This is going to be an amazing event for our campaign. There is truly only one like it.

So enter for your chance to join us now -- and I hope we'll see you in Charlotte in a few weeks:

[url]

Are you as fired up as I am?

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]