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Reverse-Engineering the 2012 Campaign

Splat

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2 email variations

12

recipients

Well, that speech was awesome. Are you fired up? Me, too.

But "fired up" isn't good enough.

This race is deadlocked, and now everyone is expecting to see a "bounce" in our numbers. But if we don't hit our fundraising goal at midnight tonight, we'll see about as much bounce as a cantaloupe. And cantaloupes don't bounce. They splat.

If we splat today, all of this feel-good momentum will disappear, and that could be how we lose the White House and Senate.

So listen up: Make the next 24 hours count if you don't want President Obama to lose this race. Please click here and make a contribution of $X here.

And compare this week to the Republican convention last week. Less awesome. Far more scary. But just as motivating. Because if the party that put on that show in Tampa becomes the party that runs our government, well -- yikes.

From the White House to the Senate, from the Cabinet to the Supreme Court -- what we do in the next 59 days will decide it all.

We need to raise $X -- TODAY -- to hit our goal and win this race. Please click here to help.

Thanks for helping us get this done.

Al

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

3

recipients

Pls see Sen. Franken's message below.  If we lose the post-convention bounce to the Republicans, we lose President Obama and the Senate. Deadline's at midnight. Can you give $X? [url]
 
 Jason Rosenbaum
 Online Communications Director
 
 -----------------Original Message-----------------
 From: Al Franken
 Subject: Splat Well, that speech was awesome. Are you fired up? Me, too.
 
 But "fired up" isn't good enough.
 
 This race is deadlocked, and now everyone is expecting to see a "bounce" in our numbers.  But if we don't hit our fundraising goal at midnight tonight, we'll see about as much bounce as a cantaloupe.  And cantaloupes don't bounce.  They splat.
 
 If we splat today, all of this feel-good momentum will disappear, and that could be how we lose the White House and Senate.
 
 So listen up: Make the next 24 hours count if you don't want President Obama to lose this race. Please click here and make a contribution of $X here.
 
 And compare this week to the Republican convention last week. Less awesome. Far more scary. But just as motivating. Because if the party that put on that show in Tampa becomes the party that runs our government, well -- yikes.
 
 From the White House to the Senate, from the Cabinet to the Supreme Court -- what we do in the next 59 days will decide it all.
 
 We need to raise $X -- TODAY -- to hit our goal and win this race. Please click here to help.
 
 Thanks for helping us get this done.
 
 Al
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email].
 To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Splat

From: info@dscc.org

Sent: Sept. 7, 2012, 5:49 a.m.


Well, that speech was awesome. Are you fired up? Me, too.

But "fired up" isn't good enough.

This race is deadlocked, and now everyone is expecting to see a "bounce" in our numbers. But if we don't hit our fundraising goal at midnight tonight, we'll see about as much bounce as a cantaloupe. And cantaloupes don't bounce. They splat.

If we splat today, all of this feel-good momentum will disappear, and that could be how we lose the White House and Senate.

So listen up: Make the next 24 hours count if you don't want President Obama to lose this race. Please click here and make a contribution of $X here.

And compare this week to the Republican convention last week. Less awesome. Far more scary. But just as motivating. Because if the party that put on that show in Tampa becomes the party that runs our government, well -- yikes.

From the White House to the Senate, from the Cabinet to the Supreme Court -- what we do in the next 59 days will decide it all.

We need to raise $X -- TODAY -- to hit our goal and win this race. Please click here to help.

Thanks for helping us get this done.

Al

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

 

Compare variations

Subject: Splat

From: info@dscc.org

Sent: Sept. 7, 2012, 5:49 a.m.


Well, that speech was awesome. Are you fired up? Me, too.

But "fired up" isn't good enough.

This race is deadlocked, and now everyone is expecting to see a "bounce" in our numbers. But if we don't hit our fundraising goal at midnight tonight, we'll see about as much bounce as a cantaloupe. And cantaloupes don't bounce. They splat.

If we splat today, all of this feel-good momentum will disappear, and that could be how we lose the White House and Senate.

So listen up: Make the next 24 hours count if you don't want President Obama to lose this race. Please click here and make a contribution of $X here.

And compare this week to the Republican convention last week. Less awesome. Far more scary. But just as motivating. Because if the party that put on that show in Tampa becomes the party that runs our government, well -- yikes.

From the White House to the Senate, from the Cabinet to the Supreme Court -- what we do in the next 59 days will decide it all.

We need to raise $X -- TODAY -- to hit our goal and win this race. Please click here to help.

Thanks for helping us get this done.

Al

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Well, that speech was awesome. Are you fired up? Me, too.

But "fired up" isn't good enough.

This race is deadlocked, and now everyone is expecting to see a "bounce" in our numbers. But if we don't hit our fundraising goal at midnight tonight, we'll see about as much bounce as a cantaloupe. And cantaloupes don't bounce. They splat.

If we splat today, all of this feel-good momentum will disappear, and that could be how we lose the White House and Senate.

So listen up: Make the next 24 hours count if you don't want President Obama to lose this race. Please click here and make a contribution of $X here.

And compare this week to the Republican convention last week. Less awesome. Far more scary. But just as motivating. Because if the party that put on that show in Tampa becomes the party that runs our government, well -- yikes.

From the White House to the Senate, from the Cabinet to the Supreme Court -- what we do in the next 59 days will decide it all.

We need to raise $X -- TODAY -- to hit our goal and win this race. Please click here to help.

Thanks for helping us get this done.

Al

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Pls see Sen. Franken's message below.  If we lose the post-convention bounce to the Republicans, we lose President Obama and the Senate. Deadline's at midnight. Can you give $X? [url]
 
 Jason Rosenbaum
 Online Communications Director
 
 -----------------Original Message-----------------
 From: Al Franken
 Subject: Splat Well, that speech was awesome. Are you fired up? Me, too.
 
 But "fired up" isn't good enough.
 
 This race is deadlocked, and now everyone is expecting to see a "bounce" in our numbers.  But if we don't hit our fundraising goal at midnight tonight, we'll see about as much bounce as a cantaloupe.  And cantaloupes don't bounce.  They splat.
 
 If we splat today, all of this feel-good momentum will disappear, and that could be how we lose the White House and Senate.
 
 So listen up: Make the next 24 hours count if you don't want President Obama to lose this race. Please click here and make a contribution of $X here.
 
 And compare this week to the Republican convention last week. Less awesome. Far more scary. But just as motivating. Because if the party that put on that show in Tampa becomes the party that runs our government, well -- yikes.
 
 From the White House to the Senate, from the Cabinet to the Supreme Court -- what we do in the next 59 days will decide it all.
 
 We need to raise $X -- TODAY -- to hit our goal and win this race. Please click here to help.
 
 Thanks for helping us get this done.
 
 Al
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email].
 To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.