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Reverse-Engineering the 2012 Campaign

Stand with me today

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Last night, Mitt Romney officially accepted the Republican Party's nomination to challenge me -- and you -- in the general election on November 6th.

It's going to be a hard-fought battle. That's why I need you to stand with me before tonight's fundraising deadline. Chip in $X:

[url]

After three straight months of being outraised, and recently being outspent -- in some key states more than 3 to 1 -- your support before the deadline couldn't be more urgent.

What we do right now will determine if we can knock on more doors, make more phone calls, and talk to more voters before November 6th.

I'm proud to be a part of a campaign like ours, but the only way it works is if each of us does our part.

Please make a donation of $X before midnight:

[url]

In less than a week, I'll accept our party's nomination for president in Charlotte, and I know I wouldn't be there if it weren't for you.

Thank you for all you're doing.

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Stand with me today

From: info@barackobama.com

Sent: Aug. 31, 2012, 8:15 p.m.




Last night, Mitt Romney officially accepted the Republican Party's nomination to challenge me -- and you -- in the general election on November 6th.

It's going to be a hard-fought battle. That's why I need you to stand with me before tonight's fundraising deadline. Chip in $X:

[url]

After three straight months of being outraised, and recently being outspent -- in some key states more than 3 to 1 -- your support before the deadline couldn't be more urgent.

What we do right now will determine if we can knock on more doors, make more phone calls, and talk to more voters before November 6th.

I'm proud to be a part of a campaign like ours, but the only way it works is if each of us does our part.

Please make a donation of $X before midnight:

[url]

In less than a week, I'll accept our party's nomination for president in Charlotte, and I know I wouldn't be there if it weren't for you.

Thank you for all you're doing.

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible