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Reverse-Engineering the 2012 Campaign

Stand with me tonight

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2 email variations

56

recipients



Tonight, I hope you saw exactly what's at stake in this election.

This race is neck and neck. What happens over the next three weeks will determine which side wins.

That's in your hands -- I'll be fighting as hard as I can, but I can't do this without you.

Stand with me tonight. Make a donation to support this campaign before tomorrow's final FEC deadline:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

17

recipients



Tonight, I hope you saw exactly what's at stake in this election.

This race is neck and neck. What happens in the next three weeks will determine which side wins.

That's in your hands -- I'll be fighting as hard as I can, but I can't do this without you.

Stand with me tonight. Make a donation to support this campaign before tomorrow's final FEC deadline.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

Subject: Stand with me tonight

From: info@barackobama.com

Sent: Oct. 16, 2012, 10:44 p.m.




Tonight, I hope you saw exactly what's at stake in this election.

This race is neck and neck. What happens over the next three weeks will determine which side wins.

That's in your hands -- I'll be fighting as hard as I can, but I can't do this without you.

Stand with me tonight. Make a donation to support this campaign before tomorrow's final FEC deadline:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Stand with me tonight

From: info@barackobama.com

Sent: Oct. 16, 2012, 10:44 p.m.




Tonight, I hope you saw exactly what's at stake in this election.

This race is neck and neck. What happens over the next three weeks will determine which side wins.

That's in your hands -- I'll be fighting as hard as I can, but I can't do this without you.

Stand with me tonight. Make a donation to support this campaign before tomorrow's final FEC deadline:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight, I hope you saw exactly what's at stake in this election.

This race is neck and neck. What happens over the next three weeks will determine which side wins.

That's in your hands -- I'll be fighting as hard as I can, but I can't do this without you.

Stand with me tonight. Make a donation to support this campaign before tomorrow's final FEC deadline:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight, I hope you saw exactly what's at stake in this election.

This race is neck and neck. What happens in the next three weeks will determine which side wins.

That's in your hands -- I'll be fighting as hard as I can, but I can't do this without you.

Stand with me tonight. Make a donation to support this campaign before tomorrow's final FEC deadline.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible