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Reverse-Engineering the 2012 Campaign

Standing up for Mitt

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I'm proud to support Mitt because he stands up for American entrepreneurs like myself. That's why I was happy to see the Built By Us Collection on the campaign's official online store: [url]

Mitt just gets it. He gets how much hard work and perseverance it takes to make a go of it as an entrepreneur. And he understands that at the end of the day it's people -- not the government -- who build successful businesses.

I'll be proudly displaying Built By Us gear to show my support for Mitt and the Republican team, and I hope you will too. Let's elect a president who gets it.

Joe Dutra Owner, Kimmie Candy Company Reno, Nevada

Subject: Standing up for Mitt

From: Info@mittromney.com

Sent: Aug. 1, 2012, 6:11 p.m.


To view this email as a web page, go here.

I'm proud to support Mitt because he stands up for American entrepreneurs like myself. That's why I was happy to see the Built By Us Collection on the campaign's official online store: [url]

Mitt just gets it. He gets how much hard work and perseverance it takes to make a go of it as an entrepreneur. And he understands that at the end of the day it's people -- not the government -- who build successful businesses.

I'll be proudly displaying Built By Us gear to show my support for Mitt and the Republican team, and I hope you will too. Let's elect a president who gets it.

Joe Dutra Owner, Kimmie Candy Company Reno, Nevada