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Reverse-Engineering the 2012 Campaign

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4 email variations

38

recipients

Name: Wallen Supporter record: [id] Suggested Support: --

[url]

There�s only 8 hours left until we make our final budget decisions, so we�ll be blunt:

If undecided voters believe all these final TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's final ad buy deadline and we�ll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

13

recipients

F

Get this: We're 1,200 donations short of our BEST WEEK EVER!

That's certainly not the headline that Mitt Romney wanted going into the final week of this campaign.

Donate $X or more before midnight and your donation will be triple-matched.

I can't say it enough, thank you.

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

9

recipients

tonight is the final ad buy deadline of the campaign. Whatever we raise between now and then will determine where we can stay on the air, and which states we have to cut off.

Name: Supporter record: [id] 2012 Online Support: Pending Suggested Support: $X.00

According to our records associated with this email address, you haven't given to this campaign in 2012.

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

All donations in the next 12 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thank you,

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

4

recipients

tonight is the final ad buy deadline of the campaign. Whatever we raise between now and then will determine where we can stay on the air, and which states we have to cut off.

Name: record: [id] Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

All donations in the next 12 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thank you,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: As of 4pm:

From: Democratic Headquarters [dccc@dccc.org]

Sent: Nov. 2, 2012, 2:18 p.m.


Name: Wallen Supporter record: [id] Suggested Support: --

[url]

There�s only 8 hours left until we make our final budget decisions, so we�ll be blunt:

If undecided voters believe all these final TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's final ad buy deadline and we�ll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: As of 4pm:

From: Democratic Headquarters [dccc@dccc.org]

Sent: Nov. 2, 2012, 2:18 p.m.


Name: Wallen Supporter record: [id] Suggested Support: --

[url]

There�s only 8 hours left until we make our final budget decisions, so we�ll be blunt:

If undecided voters believe all these final TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's final ad buy deadline and we�ll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Name: Wallen Supporter record: [id] Suggested Support: --

[url]

There�s only 8 hours left until we make our final budget decisions, so we�ll be blunt:

If undecided voters believe all these final TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's final ad buy deadline and we�ll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

F

Get this: We're 1,200 donations short of our BEST WEEK EVER!

That's certainly not the headline that Mitt Romney wanted going into the final week of this campaign.

Donate $X or more before midnight and your donation will be triple-matched.

I can't say it enough, thank you.

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

tonight is the final ad buy deadline of the campaign. Whatever we raise between now and then will determine where we can stay on the air, and which states we have to cut off.

Name: Supporter record: [id] 2012 Online Support: Pending Suggested Support: $X.00

According to our records associated with this email address, you haven't given to this campaign in 2012.

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

All donations in the next 12 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thank you,

Democrats 2012

-------- If you have given to our campaign in 2012 and we have the wrong donation history above, it may be because you gave offline, with a different email address, or gave very recently -- we apologize for the error and appreciate your support.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

tonight is the final ad buy deadline of the campaign. Whatever we raise between now and then will determine where we can stay on the air, and which states we have to cut off.

Name: record: [id] Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation immediately.

All donations in the next 12 hours will be triple-matched: You can click this personalized link to make your contribution of $X or more today.

Thank you,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!