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Reverse-Engineering the 2012 Campaign

Sugar daddy

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2 email variations

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URGENT: FEC DEADLINE MIDNIGHT TONIGHT Deadline: Midnight. Stand with President Obama. Contribute.

If you have been waiting in the hopes that your help would not be needed to re-elect President Obama and a Democratic Senate -- THE WAIT MUST END.

With 98 days to go, Mitt Romney holds a closed-door fundraiser in Jerusalem with Las Vegas casino magnate and super PAC sugar daddy, Sheldon Adelson. The take for Romney from his "fact-finding" fundraiser?

One million dollars.

If you're ready to join in the fight, CLICK HERE and contribute $X BEFORE MIDNIGHT and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

Now Karl Rove, the Koch Brothers and Sheldon Adelson are pouring it on to give Mitch McConnell and the Republicans control of the Senate. It's enough to keep you up at night.

The Presidential race is a one-point see-saw in the polls. The fate of our Democratic Senate hangs in the balance of nine cliffhangers where our candidates have weathered millions of dollars in negative ads. I'm tossing and turning thinking about the sleaze they are pouring on.

Want to know how this story will end in November?

First, let me ask you a question: Are you ready to roll up your sleeves and help us fight before this critical FEC deadline at midnight?

Go to [url] right now.

Now are you ready to come off the sidelines and show Sheldon and company that they can't buy the White House and the Senate?

Now do you realize how much is at stake when it comes to health care; fair taxes for working families; our right to privacy and the future of the Supreme Court?

If you're ready.

Only if you're ready to join in the fight, contribute $X and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

You won't miss it. But, if Mitt and the Millionaires have their way, we are all going to miss an opportunity to keep America moving forward.

Act now! Send $X so I can get a good night's sleep.

Senator Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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2

recipients

URGENT: FEC DEADLINE MIDNIGHT TONIGHT

Subject: Sugar daddy

From: info@dscc.org

Sent: July 31, 2012, 6:42 a.m.


URGENT: FEC DEADLINE MIDNIGHT TONIGHT Deadline: Midnight. Stand with President Obama. Contribute.

If you have been waiting in the hopes that your help would not be needed to re-elect President Obama and a Democratic Senate -- THE WAIT MUST END.

With 98 days to go, Mitt Romney holds a closed-door fundraiser in Jerusalem with Las Vegas casino magnate and super PAC sugar daddy, Sheldon Adelson. The take for Romney from his "fact-finding" fundraiser?

One million dollars.

If you're ready to join in the fight, CLICK HERE and contribute $X BEFORE MIDNIGHT and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

Now Karl Rove, the Koch Brothers and Sheldon Adelson are pouring it on to give Mitch McConnell and the Republicans control of the Senate. It's enough to keep you up at night.

The Presidential race is a one-point see-saw in the polls. The fate of our Democratic Senate hangs in the balance of nine cliffhangers where our candidates have weathered millions of dollars in negative ads. I'm tossing and turning thinking about the sleaze they are pouring on.

Want to know how this story will end in November?

First, let me ask you a question: Are you ready to roll up your sleeves and help us fight before this critical FEC deadline at midnight?

Go to [url] right now.

Now are you ready to come off the sidelines and show Sheldon and company that they can't buy the White House and the Senate?

Now do you realize how much is at stake when it comes to health care; fair taxes for working families; our right to privacy and the future of the Supreme Court?

If you're ready.

Only if you're ready to join in the fight, contribute $X and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

You won't miss it. But, if Mitt and the Millionaires have their way, we are all going to miss an opportunity to keep America moving forward.

Act now! Send $X so I can get a good night's sleep.

Senator Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

 

Compare variations

Subject: Sugar daddy

From: info@dscc.org

Sent: July 31, 2012, 6:42 a.m.


URGENT: FEC DEADLINE MIDNIGHT TONIGHT Deadline: Midnight. Stand with President Obama. Contribute.

If you have been waiting in the hopes that your help would not be needed to re-elect President Obama and a Democratic Senate -- THE WAIT MUST END.

With 98 days to go, Mitt Romney holds a closed-door fundraiser in Jerusalem with Las Vegas casino magnate and super PAC sugar daddy, Sheldon Adelson. The take for Romney from his "fact-finding" fundraiser?

One million dollars.

If you're ready to join in the fight, CLICK HERE and contribute $X BEFORE MIDNIGHT and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

Now Karl Rove, the Koch Brothers and Sheldon Adelson are pouring it on to give Mitch McConnell and the Republicans control of the Senate. It's enough to keep you up at night.

The Presidential race is a one-point see-saw in the polls. The fate of our Democratic Senate hangs in the balance of nine cliffhangers where our candidates have weathered millions of dollars in negative ads. I'm tossing and turning thinking about the sleaze they are pouring on.

Want to know how this story will end in November?

First, let me ask you a question: Are you ready to roll up your sleeves and help us fight before this critical FEC deadline at midnight?

Go to [url] right now.

Now are you ready to come off the sidelines and show Sheldon and company that they can't buy the White House and the Senate?

Now do you realize how much is at stake when it comes to health care; fair taxes for working families; our right to privacy and the future of the Supreme Court?

If you're ready.

Only if you're ready to join in the fight, contribute $X and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

You won't miss it. But, if Mitt and the Millionaires have their way, we are all going to miss an opportunity to keep America moving forward.

Act now! Send $X so I can get a good night's sleep.

Senator Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

URGENT: FEC DEADLINE MIDNIGHT TONIGHT Deadline: Midnight. Stand with President Obama. Contribute.

If you have been waiting in the hopes that your help would not be needed to re-elect President Obama and a Democratic Senate -- THE WAIT MUST END.

With 98 days to go, Mitt Romney holds a closed-door fundraiser in Jerusalem with Las Vegas casino magnate and super PAC sugar daddy, Sheldon Adelson. The take for Romney from his "fact-finding" fundraiser?

One million dollars.

If you're ready to join in the fight, CLICK HERE and contribute $X BEFORE MIDNIGHT and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

Now Karl Rove, the Koch Brothers and Sheldon Adelson are pouring it on to give Mitch McConnell and the Republicans control of the Senate. It's enough to keep you up at night.

The Presidential race is a one-point see-saw in the polls. The fate of our Democratic Senate hangs in the balance of nine cliffhangers where our candidates have weathered millions of dollars in negative ads. I'm tossing and turning thinking about the sleaze they are pouring on.

Want to know how this story will end in November?

First, let me ask you a question: Are you ready to roll up your sleeves and help us fight before this critical FEC deadline at midnight?

Go to [url] right now.

Now are you ready to come off the sidelines and show Sheldon and company that they can't buy the White House and the Senate?

Now do you realize how much is at stake when it comes to health care; fair taxes for working families; our right to privacy and the future of the Supreme Court?

If you're ready.

Only if you're ready to join in the fight, contribute $X and you will be part of a nationwide effort to save our nation from the Tea Party and Mitt Romney.

You won't miss it. But, if Mitt and the Millionaires have their way, we are all going to miss an opportunity to keep America moving forward.

Act now! Send $X so I can get a good night's sleep.

Senator Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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URGENT: FEC DEADLINE MIDNIGHT TONIGHT