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Reverse-Engineering the 2012 Campaign

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5 email variations

8

recipients

In 3 hours, we'll hold the final budget meeting of this election.

With 11 Senate races statistically tied and money running short, we need to make some tough decisions about which battlegrounds to fund, and which to cut loose.

If we can't raise an additional $X by midnight tonight, we'll need to concede two Senate races to the Republicans. This will all but hand them the majority. But if we hit our goal, we'll be able to continue fighting in every battleground.

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 6 hours, doubling your impact!

Thank you, Crystal King

Contribute PAST SUPPORT Name Date of last gift Amount 06/29/2009 $X Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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6

recipients

- Imagine hearing in two days that projections came true, and that Democrats lost the Senate by a single seat.

We're reviewing supporter records, and saw that you haven't yet given to protect a Democratic Senate we've pasted your record below . Supporter Record: [id] Name: 2012 online support: pending Suggested contribution: $X

This is your absolute final chance to fight for a Democratic Senate. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 12 hours, doubling your impact! Thank you, The Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

6

recipients



Three urgent pieces of news:

1. For three hours only, your gift will be matched 3-to-1! 2. Breaking Cincinnati Enquirer: “The race for the White House continues to be too close to call in Ohio.” 3. Huffington Post: “Senate could still be Republican Prize…the polls are so close.”

This is your final chance to fight a Republican takeover. For three hours only, we will triple match every gift and wire it directly to battlegrounds like Ohio. Please give $X immediately - it will be matched 3-to-1. In a matter of hours, your $X contribution will be on the ground. Supporter Record: [id]; 2012 online support: pending; Contribute here

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

5

recipients



Two breaking news stories:   1. Columbus Dispatch: “IT'S A TOSS-UP…high GOP turnout could turn Ohio to Romney.” 2. Huffington Post: “Senate could still be Republican Prize…the polls are so close.”   Don't sit back and say there is no time left to help. You still have four hours, and if you do nothing, Republicans could win the state that decides the White House and Senate: Ohio.   Please give $X immediately--before the midnight deadline. We will urgently wire your gift to battlegrounds like Ohio, where it will be amplifying our ground efforts in a matter of hours. Your gift will be triple matched, but only until midnight.  

Jason Rosenbaum

PAST SUPPORT Supporter Record 2012 online support [id] pending Please contribute »

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients

- We're reviewing supporter records, and wanted to thank you for your support--and ask for your urgent help just one last time we've pasted your record below .

Imagine hearing in two days that projections came true, and that Democrats lost the Senate by a single seat.

Supporter Record: [id] Name: online gift: $X Suggested match: $X match now

This is your absolute final chance to fight for a Democratic Senate. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 12 hours, doubling your impact!

Thank you, The Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: at 8:00pm

From: info@dscc.org

Sent: Nov. 4, 2012, 11:00 a.m.


In 3 hours, we'll hold the final budget meeting of this election.

With 11 Senate races statistically tied and money running short, we need to make some tough decisions about which battlegrounds to fund, and which to cut loose.

If we can't raise an additional $X by midnight tonight, we'll need to concede two Senate races to the Republicans. This will all but hand them the majority. But if we hit our goal, we'll be able to continue fighting in every battleground.

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 6 hours, doubling your impact!

Thank you, Crystal King

Contribute PAST SUPPORT Name Date of last gift Amount 06/29/2009 $X Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Compare variations

Subject: at 8:00pm

From: info@dscc.org

Sent: Nov. 4, 2012, 11:00 a.m.


In 3 hours, we'll hold the final budget meeting of this election.

With 11 Senate races statistically tied and money running short, we need to make some tough decisions about which battlegrounds to fund, and which to cut loose.

If we can't raise an additional $X by midnight tonight, we'll need to concede two Senate races to the Republicans. This will all but hand them the majority. But if we hit our goal, we'll be able to continue fighting in every battleground.

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 6 hours, doubling your impact!

Thank you, Crystal King

Contribute PAST SUPPORT Name Date of last gift Amount 06/29/2009 $X Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

In 3 hours, we'll hold the final budget meeting of this election.

With 11 Senate races statistically tied and money running short, we need to make some tough decisions about which battlegrounds to fund, and which to cut loose.

If we can't raise an additional $X by midnight tonight, we'll need to concede two Senate races to the Republicans. This will all but hand them the majority. But if we hit our goal, we'll be able to continue fighting in every battleground.

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 6 hours, doubling your impact!

Thank you, Crystal King

Contribute PAST SUPPORT Name Date of last gift Amount 06/29/2009 $X Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

- Imagine hearing in two days that projections came true, and that Democrats lost the Senate by a single seat.

We're reviewing supporter records, and saw that you haven't yet given to protect a Democratic Senate we've pasted your record below . Supporter Record: [id] Name: 2012 online support: pending Suggested contribution: $X

This is your absolute final chance to fight for a Democratic Senate. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 12 hours, doubling your impact! Thank you, The Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Three urgent pieces of news:

1. For three hours only, your gift will be matched 3-to-1! 2. Breaking Cincinnati Enquirer: “The race for the White House continues to be too close to call in Ohio.” 3. Huffington Post: “Senate could still be Republican Prize…the polls are so close.”

This is your final chance to fight a Republican takeover. For three hours only, we will triple match every gift and wire it directly to battlegrounds like Ohio. Please give $X immediately - it will be matched 3-to-1. In a matter of hours, your $X contribution will be on the ground. Supporter Record: [id]; 2012 online support: pending; Contribute here

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Two breaking news stories:   1. Columbus Dispatch: “IT'S A TOSS-UP…high GOP turnout could turn Ohio to Romney.” 2. Huffington Post: “Senate could still be Republican Prize…the polls are so close.”   Don't sit back and say there is no time left to help. You still have four hours, and if you do nothing, Republicans could win the state that decides the White House and Senate: Ohio.   Please give $X immediately--before the midnight deadline. We will urgently wire your gift to battlegrounds like Ohio, where it will be amplifying our ground efforts in a matter of hours. Your gift will be triple matched, but only until midnight.  

Jason Rosenbaum

PAST SUPPORT Supporter Record 2012 online support [id] pending Please contribute »

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

- We're reviewing supporter records, and wanted to thank you for your support--and ask for your urgent help just one last time we've pasted your record below .

Imagine hearing in two days that projections came true, and that Democrats lost the Senate by a single seat.

Supporter Record: [id] Name: online gift: $X Suggested match: $X match now

This is your absolute final chance to fight for a Democratic Senate. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 12 hours, doubling your impact!

Thank you, The Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.