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Reverse-Engineering the 2012 Campaign

Surprise!

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Obama - Biden --

Yep, me again. Surprise: I'm here to ask you for money.

Here's why: Tomorrow is our biggest fundraising deadline yet, and I wouldn't be doing my job if I didn't ask everyone who is able to make a donation.

We just can't win without supporters like you pitching in what you can, when you can -- we're facing too much special-interest spending on the other side to keep up without everyone doing their part.

Can you donate $X or more before tomorrow night's deadline?

To be frank, we've gotten our behinds handed to us the past two FEC deadlines by Mitt Romney and his crew. I'll refrain from sharing how that really makes me feel.

But that hasn't stopped us from opening more offices, hiring more field organizers, and reaching out to more voters. Ultimately, that's what's going to deliver us a win in November -- and that's all thanks to the 2.4 million grassroots donors like you who are building this campaign.

It might sound crass, but ramping up our ground game to the level it needs to be across the country takes cash -- a whole lot of it.

You know what to do. Chip in if you can, before tomorrow at midnight:

[url]

99 days left. Here we go.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Surprise!

From: Ann Marie Habershaw, BarackObama.com <info@barackobama.com>

Sent: July 30, 2012, 11:18 a.m.


Obama - Biden --

Yep, me again. Surprise: I'm here to ask you for money.

Here's why: Tomorrow is our biggest fundraising deadline yet, and I wouldn't be doing my job if I didn't ask everyone who is able to make a donation.

We just can't win without supporters like you pitching in what you can, when you can -- we're facing too much special-interest spending on the other side to keep up without everyone doing their part.

Can you donate $X or more before tomorrow night's deadline?

To be frank, we've gotten our behinds handed to us the past two FEC deadlines by Mitt Romney and his crew. I'll refrain from sharing how that really makes me feel.

But that hasn't stopped us from opening more offices, hiring more field organizers, and reaching out to more voters. Ultimately, that's what's going to deliver us a win in November -- and that's all thanks to the 2.4 million grassroots donors like you who are building this campaign.

It might sound crass, but ramping up our ground game to the level it needs to be across the country takes cash -- a whole lot of it.

You know what to do. Chip in if you can, before tomorrow at midnight:

[url]

99 days left. Here we go.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.