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Reverse-Engineering the 2012 Campaign

Sweating

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9

recipients

Karl Rove sure didn't bargain for this: With only three hours until our FINAL deadline to buy TV ads, we are just $X away from matching Rove's $X.5 million ad buy DOLLAR-FOR-DOLLAR — and setting an unparalleled single-day record!

But three critical news stories show that Rove's smears are already moving polling numbers in the wrong direction:

1. NPR reports that nationally, this race is a statistical tie: Romney 48, Obama 47.

2. The Washington Post has moved Ohio -- the state that will decide it all -- into the toss-up category after “a slew of polling suggests that the race has tightened.” And a new poll has Ohio deadlocked, 48-48.

3. If we don't raise this last $X in the next 3 hours, we will have to pull funding from two battleground states.

Before the final ad buy deadline at midnight, we must raise $X to match every ad Rove is running! Can you contribute $X immediately? Your emergency contribution will be immediately rushed to White House and Senate battlegrounds like Ohio.

Let's win!!! Matt Kehres Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

Our team is going through grassroots records today, and we saw that you haven't yet made a contribution we've pasted your record below . The final deadline for purchasing airtime passes at midnight tonight and if we can't match Karl Rove's last-minute attack campaign on the air, we'll be forced to concede two Senate races to the Republicans in these final days . It will cost us the Senate majority.

Supporter record: [id] Name: 2012 online support: Pending Suggested support: $X

More than 50,000 supporters have contributed $X million toward this effort so far, leaving us $X short of matching Rove's $X.5 million attack — and contemplating which two Senate races we may have to concede. Doing so would all but hand Republicans the majority.

We need your help to keep this fight going.

If every supporter gives just $X we'll match Rove. Please immediately give $X to the Stop the Takeover Fund. Before the ad buy deadline at our final chance to purchase air time—we must wire an additional $X to battlegrounds like Ohio and Virginia to match Rove dollar-for-dollar.

It is not too late to help us win the Senate. You can turn these numbers around before the final ad deadline in 6 hours. But this is your last chance: Donate $X immediately.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

6

recipients

Karl Rove's got to be sweating about this: With just 12 hours until the final ad buy deadline of this election, we're 91% of the way to matching his last minute ad buy dollar-for-dollar—and setting an all-time record! kick in $X here!

If we can't raise this final $X we'll be forced to concede two battleground states to Rove. The fight for the Senate is so incredibly close that this would very likely cost us the Democratic majority. Please, we're almost there. Contribute $X and don't let this slip through our fingers. Imagine losing close races, and the Senate majority, because we couldn't match Rove in the last three days. Please don't force us to hand races, and the majority, to Rove and the Republicans.

Jason Rosenbaum Democratic Senatorial Campaign Committee

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

6

recipients

F — I hope Karl Rove is sitting down: Because after he funneled $X.5 million into 10 Senate races on Tuesday, we're within $X of matching him dollar-for-dollar! That would be an all-time record!

But three things are happening right now: 1. The last chance to purchase ads for this election is at midnight. 2. If we can't raise this last $X in 4 hours, we'll be forced to concede two Senate races to the Republicans. 3. We will lose the Senate if we fall short: Republicans just need four seats to take the majority, and these four races are tied—Massachusetts 47-47 Elizabeth Warren , Ohio 46-46, Nevada 44-44, Wisconsin 47-47.

Let's match Rove and win the Senate! Contribute $X immediately, before the final ad buy deadline in 4 hours! And let's take on Rove by wiring emergency funds to battlegrounds like Ohio and Wisconsin BY MIDNIGHT TONIGHT.

Gina Ormand Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Unparalleled:

From: info@dscc.org

Sent: Nov. 2, 2012, 9:36 a.m.


Karl Rove sure didn't bargain for this: With only three hours until our FINAL deadline to buy TV ads, we are just $X away from matching Rove's $X.5 million ad buy DOLLAR-FOR-DOLLAR — and setting an unparalleled single-day record!

But three critical news stories show that Rove's smears are already moving polling numbers in the wrong direction:

1. NPR reports that nationally, this race is a statistical tie: Romney 48, Obama 47.

2. The Washington Post has moved Ohio -- the state that will decide it all -- into the toss-up category after “a slew of polling suggests that the race has tightened.” And a new poll has Ohio deadlocked, 48-48.

3. If we don't raise this last $X in the next 3 hours, we will have to pull funding from two battleground states.

Before the final ad buy deadline at midnight, we must raise $X to match every ad Rove is running! Can you contribute $X immediately? Your emergency contribution will be immediately rushed to White House and Senate battlegrounds like Ohio.

Let's win!!! Matt Kehres Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Unparalleled:

From: info@dscc.org

Sent: Nov. 2, 2012, 9:36 a.m.


Karl Rove sure didn't bargain for this: With only three hours until our FINAL deadline to buy TV ads, we are just $X away from matching Rove's $X.5 million ad buy DOLLAR-FOR-DOLLAR — and setting an unparalleled single-day record!

But three critical news stories show that Rove's smears are already moving polling numbers in the wrong direction:

1. NPR reports that nationally, this race is a statistical tie: Romney 48, Obama 47.

2. The Washington Post has moved Ohio -- the state that will decide it all -- into the toss-up category after “a slew of polling suggests that the race has tightened.” And a new poll has Ohio deadlocked, 48-48.

3. If we don't raise this last $X in the next 3 hours, we will have to pull funding from two battleground states.

Before the final ad buy deadline at midnight, we must raise $X to match every ad Rove is running! Can you contribute $X immediately? Your emergency contribution will be immediately rushed to White House and Senate battlegrounds like Ohio.

Let's win!!! Matt Kehres Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Karl Rove sure didn't bargain for this: With only three hours until our FINAL deadline to buy TV ads, we are just $X away from matching Rove's $X.5 million ad buy DOLLAR-FOR-DOLLAR — and setting an unparalleled single-day record!

But three critical news stories show that Rove's smears are already moving polling numbers in the wrong direction:

1. NPR reports that nationally, this race is a statistical tie: Romney 48, Obama 47.

2. The Washington Post has moved Ohio -- the state that will decide it all -- into the toss-up category after “a slew of polling suggests that the race has tightened.” And a new poll has Ohio deadlocked, 48-48.

3. If we don't raise this last $X in the next 3 hours, we will have to pull funding from two battleground states.

Before the final ad buy deadline at midnight, we must raise $X to match every ad Rove is running! Can you contribute $X immediately? Your emergency contribution will be immediately rushed to White House and Senate battlegrounds like Ohio.

Let's win!!! Matt Kehres Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Our team is going through grassroots records today, and we saw that you haven't yet made a contribution we've pasted your record below . The final deadline for purchasing airtime passes at midnight tonight and if we can't match Karl Rove's last-minute attack campaign on the air, we'll be forced to concede two Senate races to the Republicans in these final days . It will cost us the Senate majority.

Supporter record: [id] Name: 2012 online support: Pending Suggested support: $X

More than 50,000 supporters have contributed $X million toward this effort so far, leaving us $X short of matching Rove's $X.5 million attack — and contemplating which two Senate races we may have to concede. Doing so would all but hand Republicans the majority.

We need your help to keep this fight going.

If every supporter gives just $X we'll match Rove. Please immediately give $X to the Stop the Takeover Fund. Before the ad buy deadline at our final chance to purchase air time—we must wire an additional $X to battlegrounds like Ohio and Virginia to match Rove dollar-for-dollar.

It is not too late to help us win the Senate. You can turn these numbers around before the final ad deadline in 6 hours. But this is your last chance: Donate $X immediately.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Karl Rove's got to be sweating about this: With just 12 hours until the final ad buy deadline of this election, we're 91% of the way to matching his last minute ad buy dollar-for-dollar—and setting an all-time record! kick in $X here!

If we can't raise this final $X we'll be forced to concede two battleground states to Rove. The fight for the Senate is so incredibly close that this would very likely cost us the Democratic majority. Please, we're almost there. Contribute $X and don't let this slip through our fingers. Imagine losing close races, and the Senate majority, because we couldn't match Rove in the last three days. Please don't force us to hand races, and the majority, to Rove and the Republicans.

Jason Rosenbaum Democratic Senatorial Campaign Committee

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

F — I hope Karl Rove is sitting down: Because after he funneled $X.5 million into 10 Senate races on Tuesday, we're within $X of matching him dollar-for-dollar! That would be an all-time record!

But three things are happening right now: 1. The last chance to purchase ads for this election is at midnight. 2. If we can't raise this last $X in 4 hours, we'll be forced to concede two Senate races to the Republicans. 3. We will lose the Senate if we fall short: Republicans just need four seats to take the majority, and these four races are tied—Massachusetts 47-47 Elizabeth Warren , Ohio 46-46, Nevada 44-44, Wisconsin 47-47.

Let's match Rove and win the Senate! Contribute $X immediately, before the final ad buy deadline in 4 hours! And let's take on Rove by wiring emergency funds to battlegrounds like Ohio and Wisconsin BY MIDNIGHT TONIGHT.

Gina Ormand Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.