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Reverse-Engineering the 2012 Campaign

Your seat on Barack's bus

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4 email variations

144

recipients

--

Our family has spent more than a few days on the campaign trail.

We've had lots of card games, laughs, and fun family moments on that

campaign bus.

Barack is hitting the road again next week, and he's saving two

seats on the bus for a supporter and their guest. We'll pick the

lucky winner in just a few hours.

So make a donation before the big fundraising deadline tonight, and

you'll be automatically entered to join Barack on the road.

The girls and I miss Barack when we're not on the road with him. But

I know he's looking forward to hanging out with you -- so I'll let

you take my seat this time.

Pitch in what you can before tonight's critical fundraising deadline

to be automatically entered to spend some time with Barack on the

road:

[url]

Thanks, and good luck.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where

prohibited. Entries must be received by June 30, 2012. You may enter

by contributing to Obama for America here or click to enter without

contributing. One winner will receive the following prize package:

round-trip tickets for winner and a guest from within the fifty U.S.

States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with

President Obama on an official Obama for America campaign bus tour

on a date and for a duration to be determined by the Sponsor

approximate retail value of all prizes $X . Odds of winning

depend on number of entries received. Promotion open only to U.S.

citizens, or lawful permanent U.S. residents who are legal residents

of 50 United States, District of Columbia and Puerto Rico and 18 or

older or age of majority under applicable law . Promotion subject

to Official Rules and additional restrictions on eligibility.

Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

10

recipients



Obama for America

--

My husband has one of those jobs where he travels a lot, especially as the election heats up -- and the girls and I miss him when he's on the road.

Of course, I'd rather have him home with us. But I know how important it is for him to get out there and talk to more people.

And if you'd like to join the conversation, now's your chance. He's saving two seats on the campaign bus for one supporter and their guest when he hits the road next week.

You still have a few hours to get your name in the running -- so make a grassroots donation before midnight to be automatically entered:

[url]

Make sure to tell Barack I say hi.

Thanks for being part of this campaign,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America here or click to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

3

recipients



Obama for America



At midnight, Mitt Romney and Republicans will probably have outraised us for the month of June, as they did in May. That's not even counting the super PACs and anonymous outside groups.

Frankly, we cannot continue at this pace. And we're hours from one of our most important deadlines yet.

This grassroots campaign will work only if supporters like you step up again right now.

Here's one more reason to chip in: At midnight, a supporter will be selected to join me on the road this coming week -- just a few of us spending some time together on the campaign bus in between stops.

Want to be there? The deadline is midnight tonight:

[url]

And don't worry about transportation -- we'll fly you out and pick you up, along with whoever you'd like to bring.

Hope to see you on the road soon.

- Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America here or click to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

2

recipients



image: Obama - Biden --

Thank you, International Earth Rotation and Reference Systems Service!

That's the group in charge of keeping track of the Earth's rotation and our

atomic clocks.

They decided we need an extra second -- a "leap second," they call it --

tacked on tonight. It's almost like they knew this was a super-important

fundraising deadline for the campaign.

That means you have an additional second tonight to get in a last

donation.

More good news and the IERRSS has nothing to do with this : Every donation

before midnight gets you automatically entered to join President Obama on

his bus tour next week.

So go go go:

[url]

Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

Obama for America

hereor

clickto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for

a duration to be determined by the Sponsor approximate retail value of all

prizes $X . Odds of winning depend on number of entries received.

Promotion open only to U.S. citizens, or lawful permanent U.S. residents

who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

Subject: Take my seat

From: info@barackobama.com

Sent: June 30, 2012, 1:42 p.m.


--

Our family has spent more than a few days on the campaign trail.

We've had lots of card games, laughs, and fun family moments on that

campaign bus.

Barack is hitting the road again next week, and he's saving two

seats on the bus for a supporter and their guest. We'll pick the

lucky winner in just a few hours.

So make a donation before the big fundraising deadline tonight, and

you'll be automatically entered to join Barack on the road.

The girls and I miss Barack when we're not on the road with him. But

I know he's looking forward to hanging out with you -- so I'll let

you take my seat this time.

Pitch in what you can before tonight's critical fundraising deadline

to be automatically entered to spend some time with Barack on the

road:

[url]

Thanks, and good luck.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where

prohibited. Entries must be received by June 30, 2012. You may enter

by contributing to Obama for America here or click to enter without

contributing. One winner will receive the following prize package:

round-trip tickets for winner and a guest from within the fifty U.S.

States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with

President Obama on an official Obama for America campaign bus tour

on a date and for a duration to be determined by the Sponsor

approximate retail value of all prizes $X . Odds of winning

depend on number of entries received. Promotion open only to U.S.

citizens, or lawful permanent U.S. residents who are legal residents

of 50 United States, District of Columbia and Puerto Rico and 18 or

older or age of majority under applicable law . Promotion subject

to Official Rules and additional restrictions on eligibility.

Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: Take my seat

From: info@barackobama.com

Sent: June 30, 2012, 1:42 p.m.


--

Our family has spent more than a few days on the campaign trail.

We've had lots of card games, laughs, and fun family moments on that

campaign bus.

Barack is hitting the road again next week, and he's saving two

seats on the bus for a supporter and their guest. We'll pick the

lucky winner in just a few hours.

So make a donation before the big fundraising deadline tonight, and

you'll be automatically entered to join Barack on the road.

The girls and I miss Barack when we're not on the road with him. But

I know he's looking forward to hanging out with you -- so I'll let

you take my seat this time.

Pitch in what you can before tonight's critical fundraising deadline

to be automatically entered to spend some time with Barack on the

road:

[url]

Thanks, and good luck.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where

prohibited. Entries must be received by June 30, 2012. You may enter

by contributing to Obama for America here or click to enter without

contributing. One winner will receive the following prize package:

round-trip tickets for winner and a guest from within the fifty U.S.

States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with

President Obama on an official Obama for America campaign bus tour

on a date and for a duration to be determined by the Sponsor

approximate retail value of all prizes $X . Odds of winning

depend on number of entries received. Promotion open only to U.S.

citizens, or lawful permanent U.S. residents who are legal residents

of 50 United States, District of Columbia and Puerto Rico and 18 or

older or age of majority under applicable law . Promotion subject

to Official Rules and additional restrictions on eligibility.

Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

--

Our family has spent more than a few days on the campaign trail.

We've had lots of card games, laughs, and fun family moments on that

campaign bus.

Barack is hitting the road again next week, and he's saving two

seats on the bus for a supporter and their guest. We'll pick the

lucky winner in just a few hours.

So make a donation before the big fundraising deadline tonight, and

you'll be automatically entered to join Barack on the road.

The girls and I miss Barack when we're not on the road with him. But

I know he's looking forward to hanging out with you -- so I'll let

you take my seat this time.

Pitch in what you can before tonight's critical fundraising deadline

to be automatically entered to spend some time with Barack on the

road:

[url]

Thanks, and good luck.

- Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where

prohibited. Entries must be received by June 30, 2012. You may enter

by contributing to Obama for America here or click to enter without

contributing. One winner will receive the following prize package:

round-trip tickets for winner and a guest from within the fifty U.S.

States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with

President Obama on an official Obama for America campaign bus tour

on a date and for a duration to be determined by the Sponsor

approximate retail value of all prizes $X . Odds of winning

depend on number of entries received. Promotion open only to U.S.

citizens, or lawful permanent U.S. residents who are legal residents

of 50 United States, District of Columbia and Puerto Rico and 18 or

older or age of majority under applicable law . Promotion subject

to Official Rules and additional restrictions on eligibility.

Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



Obama for America

--

My husband has one of those jobs where he travels a lot, especially as the election heats up -- and the girls and I miss him when he's on the road.

Of course, I'd rather have him home with us. But I know how important it is for him to get out there and talk to more people.

And if you'd like to join the conversation, now's your chance. He's saving two seats on the campaign bus for one supporter and their guest when he hits the road next week.

You still have a few hours to get your name in the running -- so make a grassroots donation before midnight to be automatically entered:

[url]

Make sure to tell Barack I say hi.

Thanks for being part of this campaign,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America here or click to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe



Obama for America



At midnight, Mitt Romney and Republicans will probably have outraised us for the month of June, as they did in May. That's not even counting the super PACs and anonymous outside groups.

Frankly, we cannot continue at this pace. And we're hours from one of our most important deadlines yet.

This grassroots campaign will work only if supporters like you step up again right now.

Here's one more reason to chip in: At midnight, a supporter will be selected to join me on the road this coming week -- just a few of us spending some time together on the campaign bus in between stops.

Want to be there? The deadline is midnight tonight:

[url]

And don't worry about transportation -- we'll fly you out and pick you up, along with whoever you'd like to bring.

Hope to see you on the road soon.

- Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America here or click to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe



image: Obama - Biden --

Thank you, International Earth Rotation and Reference Systems Service!

That's the group in charge of keeping track of the Earth's rotation and our

atomic clocks.

They decided we need an extra second -- a "leap second," they call it --

tacked on tonight. It's almost like they knew this was a super-important

fundraising deadline for the campaign.

That means you have an additional second tonight to get in a last

donation.

More good news and the IERRSS has nothing to do with this : Every donation

before midnight gets you automatically entered to join President Obama on

his bus tour next week.

So go go go:

[url]

Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

Obama for America

hereor

clickto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for

a duration to be determined by the Sponsor approximate retail value of all

prizes $X . Odds of winning depend on number of entries received.

Promotion open only to U.S. citizens, or lawful permanent U.S. residents

who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe