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Reverse-Engineering the 2012 Campaign

BREAKING: We closed that gap

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2 email variations

4

recipients



News broke last night that the Romney organization raised $X million in August, and we raised $X million.

Many people counted us out and said we'd never be able to top them again -- you proved them wrong. Thank you.

We also learned that they spent more than $X million in August -- $X million more than they raised. That money largely goes not to grassroots offices or organizers, but to an advertising assault on Barack Obama that their own campaign describes as "carpet-bombing."

These kinds of overwhelming numbers confirm the grim reality that the cash advantage they built up since April means they can continue to outspend us even as we close the fundraising gap in the final two months of this election.

I am personally counting on you to keep this thing as close as we can.

Give $X or more today to keep Barack Obama in the game:

[url]

Thanks for everything. So proud of this campaign.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



You've done this campaign proud.

In August, you proved the Washington conventional wisdom wrong and showed the cynics what happens when you bet on anonymous millionaires instead of everyday Americans working together.

For the first time since April, we outraised Governor Romney and the Republicans. It cannot be the last.

Keep it up -- give $X or more to keep closing the gap in September:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Thank you

From: info@barackobama.com

Sent: Sept. 10, 2012, 12:19 p.m.




News broke last night that the Romney organization raised $X million in August, and we raised $X million.

Many people counted us out and said we'd never be able to top them again -- you proved them wrong. Thank you.

We also learned that they spent more than $X million in August -- $X million more than they raised. That money largely goes not to grassroots offices or organizers, but to an advertising assault on Barack Obama that their own campaign describes as "carpet-bombing."

These kinds of overwhelming numbers confirm the grim reality that the cash advantage they built up since April means they can continue to outspend us even as we close the fundraising gap in the final two months of this election.

I am personally counting on you to keep this thing as close as we can.

Give $X or more today to keep Barack Obama in the game:

[url]

Thanks for everything. So proud of this campaign.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Thank you

From: info@barackobama.com

Sent: Sept. 10, 2012, 12:19 p.m.




News broke last night that the Romney organization raised $X million in August, and we raised $X million.

Many people counted us out and said we'd never be able to top them again -- you proved them wrong. Thank you.

We also learned that they spent more than $X million in August -- $X million more than they raised. That money largely goes not to grassroots offices or organizers, but to an advertising assault on Barack Obama that their own campaign describes as "carpet-bombing."

These kinds of overwhelming numbers confirm the grim reality that the cash advantage they built up since April means they can continue to outspend us even as we close the fundraising gap in the final two months of this election.

I am personally counting on you to keep this thing as close as we can.

Give $X or more today to keep Barack Obama in the game:

[url]

Thanks for everything. So proud of this campaign.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



News broke last night that the Romney organization raised $X million in August, and we raised $X million.

Many people counted us out and said we'd never be able to top them again -- you proved them wrong. Thank you.

We also learned that they spent more than $X million in August -- $X million more than they raised. That money largely goes not to grassroots offices or organizers, but to an advertising assault on Barack Obama that their own campaign describes as "carpet-bombing."

These kinds of overwhelming numbers confirm the grim reality that the cash advantage they built up since April means they can continue to outspend us even as we close the fundraising gap in the final two months of this election.

I am personally counting on you to keep this thing as close as we can.

Give $X or more today to keep Barack Obama in the game:

[url]

Thanks for everything. So proud of this campaign.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



You've done this campaign proud.

In August, you proved the Washington conventional wisdom wrong and showed the cynics what happens when you bet on anonymous millionaires instead of everyday Americans working together.

For the first time since April, we outraised Governor Romney and the Republicans. It cannot be the last.

Keep it up -- give $X or more to keep closing the gap in September:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible