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Reverse-Engineering the 2012 Campaign

Thank you, [name]

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4 email variations

75

recipients



Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what we'll get out of it.

Please chip in $3 or whatever you can afford before tomorrow's deadline:

[url]

I'm ready to work, and I hope you are, too.

Thank you -- and see you out there,

Michelle

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe

18

recipients





Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what

we'll get out of it.

Please chip in $56 or whatever you can afford before tomorrow's deadline.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $56

• QUICK DONATE:

$35

• QUICK DONATE:

$50

• QUICK DONATE:

$100

• QUICK DONATE:

$250

• QUICK DONATE:

$500

Or donate another amount:

[url]



I'm ready to work, and I hope you are, too.

Thank you -- and see you out there,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

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2

recipients





Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this organization is what

we'll get out of it.

You've already given generously thank you. Now, you're just $1,500.00

away from reaching the maximum personal contribution to my husband's

campaign at this stage of the election.

Please go all in before tomorrow's deadline:

[url]



I'm ready to work, and I hope you are, too.

Thank you and see you out there,

Michelle

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $5,000 of a contribution to OVF 2012 will be allocated to Obama

for America with the first $2,500 designated for the primary election, and

the next $2,500 for the general election . The next $30,800 of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $10,000 per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: unsubscribe, go to:

[url]

2

recipients



Obama for America

Halina --

Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what we'll get out of it.

Please chip in $X or whatever you can afford before tomorrow's deadline:

[url]

I'm ready to work, I hope you are, too.

Thank you -- see you out there,

Michelle







Contributions or gifts to Obama for America are not tax deductible







This email was sent to: [email]



Update address | Unsubscribe

Subject: Thank you, [name]

From: info@barackobama.com

Sent: May 30, 2012, 5:02 p.m.




Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what we'll get out of it.

Please chip in $3 or whatever you can afford before tomorrow's deadline:

[url]

I'm ready to work, and I hope you are, too.

Thank you -- and see you out there,

Michelle

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe

 

Compare variations

Subject: Thank you, [name]

From: info@barackobama.com

Sent: May 30, 2012, 5:02 p.m.




Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what we'll get out of it.

Please chip in $3 or whatever you can afford before tomorrow's deadline:

[url]

I'm ready to work, and I hope you are, too.

Thank you -- and see you out there,

Michelle

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe



Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what we'll get out of it.

Please chip in $3 or whatever you can afford before tomorrow's deadline:

[url]

I'm ready to work, and I hope you are, too.

Thank you -- and see you out there,

Michelle

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe





Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what

we'll get out of it.

Please chip in $56 or whatever you can afford before tomorrow's deadline.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $56

• QUICK DONATE:

$35

• QUICK DONATE:

$50

• QUICK DONATE:

$100

• QUICK DONATE:

$250

• QUICK DONATE:

$500

Or donate another amount:

[url]



I'm ready to work, and I hope you are, too.

Thank you -- and see you out there,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe





Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this organization is what

we'll get out of it.

You've already given generously thank you. Now, you're just $1,500.00

away from reaching the maximum personal contribution to my husband's

campaign at this stage of the election.

Please go all in before tomorrow's deadline:

[url]



I'm ready to work, and I hope you are, too.

Thank you and see you out there,

Michelle

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $5,000 of a contribution to OVF 2012 will be allocated to Obama

for America with the first $2,500 designated for the primary election, and

the next $2,500 for the general election . The next $30,800 of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $10,000 per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: unsubscribe, go to:

[url]



Obama for America

Halina --

Here it is, straight up:

Tomorrow's a big fundraising deadline.

It's a simple equation, really: What we put into this campaign is what we'll get out of it.

Please chip in $X or whatever you can afford before tomorrow's deadline:

[url]

I'm ready to work, I hope you are, too.

Thank you -- see you out there,

Michelle







Contributions or gifts to Obama for America are not tax deductible







This email was sent to: [email]



Update address | Unsubscribe