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Reverse-Engineering the 2012 Campaign

Thank you, [name]

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4 email variations

25

recipients



When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now.

We can win this the right way, but it's going to take every single one of us getting on board and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to take the next step in your support for this campaign.

Chip in $X or more right now -- please don't wait any longer:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible

23

recipients



When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now:

[url]

We can win this the right way, but it's going to take every single one of us digging a little deeper and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to do your part.

Chip in $X or more right now:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

17

recipients



When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now. You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

We can win this the right way, but it's going to take every single one of us digging a little deeper and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to do your part.

Chip in $X right now:

[url]

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.

Let's keep these two in the White House for four more years -- donate $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Thank you, Henry

From: info@barackobama.com

Sent: Oct. 17, 2012, 11:57 a.m.




When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now.

We can win this the right way, but it's going to take every single one of us getting on board and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to take the next step in your support for this campaign.

Chip in $X or more right now -- please don't wait any longer:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Thank you, Henry

From: info@barackobama.com

Sent: Oct. 17, 2012, 11:57 a.m.




When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now.

We can win this the right way, but it's going to take every single one of us getting on board and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to take the next step in your support for this campaign.

Chip in $X or more right now -- please don't wait any longer:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible



When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now.

We can win this the right way, but it's going to take every single one of us getting on board and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to take the next step in your support for this campaign.

Chip in $X or more right now -- please don't wait any longer:

[url]

Michelle

Contributions or gifts to Obama for America are not tax deductible



When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now:

[url]

We can win this the right way, but it's going to take every single one of us digging a little deeper and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to do your part.

Chip in $X or more right now:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



When you watch the results come in on Election Night, you probably won't be thinking back to today.

But the outcome will absolutely depend on what we do right now. You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

We can win this the right way, but it's going to take every single one of us digging a little deeper and pitching in what we can, when we can -- whether that's time, energy, or a few hard-earned dollars.

I know Barack is going to be out there fighting hard up until the very end -- taking his case straight to the American people, talking with voters all across the country.

We can't afford to come up short, so today, hours before our final FEC deadline, I'm asking you to do your part.

Chip in $X right now:

[url]

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Today is the last FEC fundraising deadline of this campaign, and there's never been a more important time to donate.

Let's keep these two in the White House for four more years -- donate $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Obama for America

Contributions or gifts to Obama for America are not tax deductible.