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Reverse-Engineering the 2012 Campaign

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2 email variations

77

recipients

--

You recently pitched in some money to grow the campaign --

thank you so much. Now I want your ideas, too.

About a week ago, I asked supporters like you to share your

thoughts on how you want to see this campaign shape up. I'm

thrilled to share that hundreds of thousands of supporters

responded -- and I wanted to make sure you know it's not

too late to add your voice.

The feedback we're getting from this survey is already

helping shape the campaign. As we make important strategic

decisions over the final four months, your input would mean a

lot.

Can you take a minute to answer a few questions?

[url]

Here are just a few things we've learned from the first

respondents:

-- This campaign is made up of a wide range of voices -- one

in five of respondents identify as health care professionals, one

in five as veterans or current military members, one in five as

business owners or entrepreneurs, and one in four as students.

-- Of the various reasons listed for supporting this campaign,

there was a clear standout: This election should be decided by

everyday Americans, not by special-interest and PAC spending.

And we agree.

-- More than 80 percent believe this will be a very close race.

Early results like this tell me a lot of good things about

this campaign and our supporters. We're coming together

to build something special -- and it's going to take all of

us to get it done at the end of the day.

The stakes in this election are too high to sit back right

now. This is your chance to have your voice heard and help

shape the campaign:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

-

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

29

recipients

Friend --

You chipped in last month to help grow this campaign -- and you also

recently took the time to let us know what was on your mind by taking

a survey.

I'm writing to thank you, on both counts. You are making this campaign

better at a critical time.

To show our appreciation, we'd like to give you a coupon code to use

in our 2012 Store between now and Friday, July 6th. Just enter SURVEY2012

in the coupon field at checkout, and you'll get 10 percent off your purchase:

[url]

So go pick up a T-shirt, a car magnet, or whatever you like. I'm a big fan of

this shirt: [url]

We're still combing through the hundreds of thousands of responses

we received, but I wanted to pass along a couple of things we've learned so far:

--This campaign is made up of a wide range of voices -- one in five of you

identify as health care professionals, one in five as veterans or current military

members, one in five as business owners or entrepreneurs, and one in four as

students.

--Of the various reasons listed for supporting this campaign, there was a clear

standout: This election should be decided by everyday Americans, not by special-

interest and PAC spending. And we agree.

--More than 80 percent of you believe this will be a very close race.

I want you to know that we're using what you shared to help shape what this campaign

looks like in the final months till Election Day. It's informing how we reach out to new

supporters, and how we build programs in key states that could win or lose this for us.

In short, your feedback absolutely matters.

Again, thanks so much for taking the time to let us know what's on your mind, and for

your continued support.

Messina

Jim Messina

Campaign Manager

Obama for America

---------------------------------------------------------------------

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

Subject: Take this quick survey

From: info@barackobama.com

Sent: July 3, 2012, 5:46 p.m.


--

You recently pitched in some money to grow the campaign --

thank you so much. Now I want your ideas, too.

About a week ago, I asked supporters like you to share your

thoughts on how you want to see this campaign shape up. I'm

thrilled to share that hundreds of thousands of supporters

responded -- and I wanted to make sure you know it's not

too late to add your voice.

The feedback we're getting from this survey is already

helping shape the campaign. As we make important strategic

decisions over the final four months, your input would mean a

lot.

Can you take a minute to answer a few questions?

[url]

Here are just a few things we've learned from the first

respondents:

-- This campaign is made up of a wide range of voices -- one

in five of respondents identify as health care professionals, one

in five as veterans or current military members, one in five as

business owners or entrepreneurs, and one in four as students.

-- Of the various reasons listed for supporting this campaign,

there was a clear standout: This election should be decided by

everyday Americans, not by special-interest and PAC spending.

And we agree.

-- More than 80 percent believe this will be a very close race.

Early results like this tell me a lot of good things about

this campaign and our supporters. We're coming together

to build something special -- and it's going to take all of

us to get it done at the end of the day.

The stakes in this election are too high to sit back right

now. This is your chance to have your voice heard and help

shape the campaign:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

-

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

 

Compare variations

Subject: Take this quick survey

From: info@barackobama.com

Sent: July 3, 2012, 5:46 p.m.


--

You recently pitched in some money to grow the campaign --

thank you so much. Now I want your ideas, too.

About a week ago, I asked supporters like you to share your

thoughts on how you want to see this campaign shape up. I'm

thrilled to share that hundreds of thousands of supporters

responded -- and I wanted to make sure you know it's not

too late to add your voice.

The feedback we're getting from this survey is already

helping shape the campaign. As we make important strategic

decisions over the final four months, your input would mean a

lot.

Can you take a minute to answer a few questions?

[url]

Here are just a few things we've learned from the first

respondents:

-- This campaign is made up of a wide range of voices -- one

in five of respondents identify as health care professionals, one

in five as veterans or current military members, one in five as

business owners or entrepreneurs, and one in four as students.

-- Of the various reasons listed for supporting this campaign,

there was a clear standout: This election should be decided by

everyday Americans, not by special-interest and PAC spending.

And we agree.

-- More than 80 percent believe this will be a very close race.

Early results like this tell me a lot of good things about

this campaign and our supporters. We're coming together

to build something special -- and it's going to take all of

us to get it done at the end of the day.

The stakes in this election are too high to sit back right

now. This is your chance to have your voice heard and help

shape the campaign:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

-

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

--

You recently pitched in some money to grow the campaign --

thank you so much. Now I want your ideas, too.

About a week ago, I asked supporters like you to share your

thoughts on how you want to see this campaign shape up. I'm

thrilled to share that hundreds of thousands of supporters

responded -- and I wanted to make sure you know it's not

too late to add your voice.

The feedback we're getting from this survey is already

helping shape the campaign. As we make important strategic

decisions over the final four months, your input would mean a

lot.

Can you take a minute to answer a few questions?

[url]

Here are just a few things we've learned from the first

respondents:

-- This campaign is made up of a wide range of voices -- one

in five of respondents identify as health care professionals, one

in five as veterans or current military members, one in five as

business owners or entrepreneurs, and one in four as students.

-- Of the various reasons listed for supporting this campaign,

there was a clear standout: This election should be decided by

everyday Americans, not by special-interest and PAC spending.

And we agree.

-- More than 80 percent believe this will be a very close race.

Early results like this tell me a lot of good things about

this campaign and our supporters. We're coming together

to build something special -- and it's going to take all of

us to get it done at the end of the day.

The stakes in this election are too high to sit back right

now. This is your chance to have your voice heard and help

shape the campaign:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

-

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

Friend --

You chipped in last month to help grow this campaign -- and you also

recently took the time to let us know what was on your mind by taking

a survey.

I'm writing to thank you, on both counts. You are making this campaign

better at a critical time.

To show our appreciation, we'd like to give you a coupon code to use

in our 2012 Store between now and Friday, July 6th. Just enter SURVEY2012

in the coupon field at checkout, and you'll get 10 percent off your purchase:

[url]

So go pick up a T-shirt, a car magnet, or whatever you like. I'm a big fan of

this shirt: [url]

We're still combing through the hundreds of thousands of responses

we received, but I wanted to pass along a couple of things we've learned so far:

--This campaign is made up of a wide range of voices -- one in five of you

identify as health care professionals, one in five as veterans or current military

members, one in five as business owners or entrepreneurs, and one in four as

students.

--Of the various reasons listed for supporting this campaign, there was a clear

standout: This election should be decided by everyday Americans, not by special-

interest and PAC spending. And we agree.

--More than 80 percent of you believe this will be a very close race.

I want you to know that we're using what you shared to help shape what this campaign

looks like in the final months till Election Day. It's informing how we reach out to new

supporters, and how we build programs in key states that could win or lose this for us.

In short, your feedback absolutely matters.

Again, thanks so much for taking the time to let us know what's on your mind, and for

your continued support.

Messina

Jim Messina

Campaign Manager

Obama for America

---------------------------------------------------------------------

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]