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Reverse-Engineering the 2012 Campaign

The biggest deadline we've faced

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Voters are already casting their ballots early in some states, and the first debate is next week.

In almost no time at all, this race will be over.

One of the very last fundraising deadlines is coming up tomorrow, and the resources we have by then will help decide how this race turns out. Barack can't do this alone -- to win, he needs supporters like you giving it your all.

Donate $X or more before that deadline so we're ready for the final days of this campaign.

Believe me, every time Barack hears someone tell him he's earned their vote, it makes his day. That doesn't get old.

To hear that you're out there, lending your voice and getting others involved, means the world to us both.

The $X you give before the deadline is what makes this campaign possible.

Help grow this campaign in these last weeks, when it matters the most:

[url]

This election is in your hands.

Michelle

P.S. -- This is incredible. We're about to reach 10 million grassroots donations since January alone. Add yours to help reach that goal -- your donation will go a lot further right now than it will closer to Election Day.

Subject: The biggest deadline we've faced

From: info@barackobama.com

Sent: Sept. 29, 2012, 3:14 p.m.




Voters are already casting their ballots early in some states, and the first debate is next week.

In almost no time at all, this race will be over.

One of the very last fundraising deadlines is coming up tomorrow, and the resources we have by then will help decide how this race turns out. Barack can't do this alone -- to win, he needs supporters like you giving it your all.

Donate $X or more before that deadline so we're ready for the final days of this campaign.

Believe me, every time Barack hears someone tell him he's earned their vote, it makes his day. That doesn't get old.

To hear that you're out there, lending your voice and getting others involved, means the world to us both.

The $X you give before the deadline is what makes this campaign possible.

Help grow this campaign in these last weeks, when it matters the most:

[url]

This election is in your hands.

Michelle

P.S. -- This is incredible. We're about to reach 10 million grassroots donations since January alone. Add yours to help reach that goal -- your donation will go a lot further right now than it will closer to Election Day.