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Reverse-Engineering the 2012 Campaign

The Built By Us Collection

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Mitt

I'm glad but not surprised my father stood up for American businesses in light of President Obama's recent "you didn't build that" remark.

Dad understands success is not the result of government, it's the result of hardworking people who take risks, create dreams, and build lives for themselves and their families.

That's what the Built By Us collection of shirts, pins and other gear is all about. Built By Us is a rallying cry, and also a celebration of the people who truly make America work.

Check it out at: [url]

BuiltThis

You deserve credit for your success and to be proud of it. And with every Built By Us Collection item you purchase, you'll be helping my dad and Republicans nationwide win in November. I think we can all agree we need a President who embraces success, instead of demonizing it.

Dad's the man for the job.

Tagg Romney Victory_Disclaimer

Subject: The Built By Us Collection

From: info@mittromney.com

Sent: July 28, 2012, 7:42 a.m.


To view this email as a web page, go here.

Mitt

I'm glad but not surprised my father stood up for American businesses in light of President Obama's recent "you didn't build that" remark.

Dad understands success is not the result of government, it's the result of hardworking people who take risks, create dreams, and build lives for themselves and their families.

That's what the Built By Us collection of shirts, pins and other gear is all about. Built By Us is a rallying cry, and also a celebration of the people who truly make America work.

Check it out at: [url]

BuiltThis

You deserve credit for your success and to be proud of it. And with every Built By Us Collection item you purchase, you'll be helping my dad and Republicans nationwide win in November. I think we can all agree we need a President who embraces success, instead of demonizing it.

Dad's the man for the job.

Tagg Romney Victory_Disclaimer