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Reverse-Engineering the 2012 Campaign

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I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Voting has already begun in some states that President Obama needs to win. So please use this handy tool to make sure your friends in those key states know where to cast their ballot. You will be doing them a great favor:

[url]

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

Go, rise up, and let your friends and family in early vote states know where they can vote today. We must make our voices heard:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou

P.S. -- Not on Facebook? Send your friends to vote.barackobama.com -- don't let technology get in the way of your incredible duty to our democracy.

--------------------------------------------------------------------- Paid for by Obama for America

7

recipients

Pennsylvania and a handful of other states are going to decide this election. Every vote counts, and you probably have friends and family who need a friendly reminder. Use our Facebook app to ask your friends in Pennsylvania and other battleground states to commit to vote today:

[url]

And please read Dr. Angelou's note below and forward it far and wide. Inspire everyone you know to vote. - Obama for America

-----

I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Your vote might make the difference. Don't fool around with this -- get the information you need to vote in this election.

[url]

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

Go, rise up, and find out what you need to do to vote and ask your friends to join you. We must make our voices heard:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou

P.S. -- Not on Facebook? Send your friends to vote.barackobama.com -- don't let technology get in the way of your incredible duty to our democracy.

--------------------------------------------------------------------- Paid for by Obama for America

3

recipients



I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Your vote might make the difference. Don't fool around with this: You can vote early in Wisconsin, so find your early vote polling location and do it now.

Once you've done that, make sure your friends know exactly where they can vote early, too.

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

You don't have to wait until Election Day. Voting has already begun in Wisconsin -- so go, rise up, and cast your ballot early:

[url]

And make sure everyone in your life knows where they can vote early, too:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou

Subject: The great equalizer

From: info@barackobama.com

Sent: Oct. 24, 2012, 1:09 p.m.




I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Voting has already begun in some states that President Obama needs to win. So please use this handy tool to make sure your friends in those key states know where to cast their ballot. You will be doing them a great favor:

[url]

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

Go, rise up, and let your friends and family in early vote states know where they can vote today. We must make our voices heard:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou

P.S. -- Not on Facebook? Send your friends to vote.barackobama.com -- don't let technology get in the way of your incredible duty to our democracy.

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: The great equalizer

From: info@barackobama.com

Sent: Oct. 24, 2012, 1:09 p.m.




I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Voting has already begun in some states that President Obama needs to win. So please use this handy tool to make sure your friends in those key states know where to cast their ballot. You will be doing them a great favor:

[url]

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

Go, rise up, and let your friends and family in early vote states know where they can vote today. We must make our voices heard:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou

P.S. -- Not on Facebook? Send your friends to vote.barackobama.com -- don't let technology get in the way of your incredible duty to our democracy.

--------------------------------------------------------------------- Paid for by Obama for America



I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Voting has already begun in some states that President Obama needs to win. So please use this handy tool to make sure your friends in those key states know where to cast their ballot. You will be doing them a great favor:

[url]

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

Go, rise up, and let your friends and family in early vote states know where they can vote today. We must make our voices heard:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou

P.S. -- Not on Facebook? Send your friends to vote.barackobama.com -- don't let technology get in the way of your incredible duty to our democracy.

--------------------------------------------------------------------- Paid for by Obama for America

Pennsylvania and a handful of other states are going to decide this election. Every vote counts, and you probably have friends and family who need a friendly reminder. Use our Facebook app to ask your friends in Pennsylvania and other battleground states to commit to vote today:

[url]

And please read Dr. Angelou's note below and forward it far and wide. Inspire everyone you know to vote. - Obama for America

-----

I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Your vote might make the difference. Don't fool around with this -- get the information you need to vote in this election.

[url]

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

Go, rise up, and find out what you need to do to vote and ask your friends to join you. We must make our voices heard:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou

P.S. -- Not on Facebook? Send your friends to vote.barackobama.com -- don't let technology get in the way of your incredible duty to our democracy.

--------------------------------------------------------------------- Paid for by Obama for America



I am not writing to you as a black voter, or a woman voter, or as a voter who is over 70 years old and six feet tall. I am writing to you as a representative of this great country -- as an American.

It is your job to vote. It is your responsibility, your right, and your privilege. You may be pretty or plain, heavy or thin, gay or straight, poor or rich.

But remember this: In an election, every voice is equally powerful -- don't underestimate your vote. Voting is the great equalizer.

Your vote might make the difference. Don't fool around with this: You can vote early in Wisconsin, so find your early vote polling location and do it now.

Once you've done that, make sure your friends know exactly where they can vote early, too.

As a country, we can scarcely perceive the magnitude of our progress.

My grandmother and my uncle experienced circumstances that would break your heart. When they went to vote, they were asked impossible questions like, "How many angels can dance on the head of a pin?" When they couldn't answer, they couldn't vote.

I once debated with the Rev. Martin Luther King Jr. about whether an African American would ever be elected president. He believed it would happen within the next 40 years at the time -- I believed it would never happen within my lifetime.

I have never been happier to have been proven wrong.

And since President Barack Obama's historic election, we've moved forward in courageous and beautiful ways. More students can afford college, and more families have access to affordable health insurance. Women have greater opportunities to get equal pay for equal work.

Yet as Rev. King wrote, "All progress is precarious."

So don't sit on the sidelines. Don't hesitate. Don't have any regrets. Vote.

You don't have to wait until Election Day. Voting has already begun in Wisconsin -- so go, rise up, and cast your ballot early:

[url]

And make sure everyone in your life knows where they can vote early, too:

[url]

Your vote is not only important. It's imperative.

Dr. Maya Angelou