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Reverse-Engineering the 2012 Campaign

The Romney-Ryan ticket

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2 email variations

3

recipients



This election just became even more urgent.

I'm writing to ask for your support today because the well-funded donors bankrolling the unprecedented spending on the other side this year -- the super PACs, Koch brothers, Karl Roves, and Sheldon Adelsons of this race -- are about to throw the kitchen sink at Barack Obama and Joe Biden from now until November.

They've still got more money, and now they've got a full Republican ticket.

Let's make sure we can hit back and that everyone is clear on the choice in November -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go.

If Mitt Romney chose Paul Ryan for the same reason, it should be terrifying to anyone who cares about the middle class.

They want to take us back to top-down economic policies that punish everyone in the middle to pay for tax breaks for millionaires.

People, we have seen this movie before. It didn't work then and it won't work now.

But that's not the story Romney-Ryan are playing on TV in battleground states. They're saying everything but what they actually want to do if they get into power, because they know that an additional $X tax cut for millionaires and billionaires paid for by a tax increase on middle-class families isn't how they're going to win over any voters.

We know the truth, and now we've got 86 days to get it out there. Barack and I need your help with that.

Please donate $X or more now:

[url]

Thanks a lot. Let's go win.

Joe

Contributions or gifts to Obama for America are not tax deductible

3

recipients



Overnight, the stakes in this election got even higher.

You know what I have always said: Don't just tell me what you value. Show me your budget, and I'll tell you what you value.

The Romney-Ryan budget plan is the opposite of what we stand for as a campaign: more tax breaks for millionaires, paid for by working middle-class families.

We must win this election, and it has to be all of us working together for the next 86 days -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go. We believe everyone who works hard should have a shot at making it.

Mitt Romney and Paul Ryan share a vision, too. They want to take us back to top-down economic policies that punish hardworking families.

People, we have seen this movie before. It didn't work then and it won't work now.

And let's be clear: This isn't the story the Romney campaign is playing on TV in battleground states. They're throwing everything they've got into attacking Barack and me.

We know the truth, we've got the people on the ground getting it out there, but this election will be here sooner than you think. Barack and I need your help.

Please donate $X or more now:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: The kitchen sink

From: info@barackobama.com

Sent: Aug. 12, 2012, 6:15 p.m.




This election just became even more urgent.

I'm writing to ask for your support today because the well-funded donors bankrolling the unprecedented spending on the other side this year -- the super PACs, Koch brothers, Karl Roves, and Sheldon Adelsons of this race -- are about to throw the kitchen sink at Barack Obama and Joe Biden from now until November.

They've still got more money, and now they've got a full Republican ticket.

Let's make sure we can hit back and that everyone is clear on the choice in November -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go.

If Mitt Romney chose Paul Ryan for the same reason, it should be terrifying to anyone who cares about the middle class.

They want to take us back to top-down economic policies that punish everyone in the middle to pay for tax breaks for millionaires.

People, we have seen this movie before. It didn't work then and it won't work now.

But that's not the story Romney-Ryan are playing on TV in battleground states. They're saying everything but what they actually want to do if they get into power, because they know that an additional $X tax cut for millionaires and billionaires paid for by a tax increase on middle-class families isn't how they're going to win over any voters.

We know the truth, and now we've got 86 days to get it out there. Barack and I need your help with that.

Please donate $X or more now:

[url]

Thanks a lot. Let's go win.

Joe

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: The kitchen sink

From: info@barackobama.com

Sent: Aug. 12, 2012, 6:15 p.m.




This election just became even more urgent.

I'm writing to ask for your support today because the well-funded donors bankrolling the unprecedented spending on the other side this year -- the super PACs, Koch brothers, Karl Roves, and Sheldon Adelsons of this race -- are about to throw the kitchen sink at Barack Obama and Joe Biden from now until November.

They've still got more money, and now they've got a full Republican ticket.

Let's make sure we can hit back and that everyone is clear on the choice in November -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go.

If Mitt Romney chose Paul Ryan for the same reason, it should be terrifying to anyone who cares about the middle class.

They want to take us back to top-down economic policies that punish everyone in the middle to pay for tax breaks for millionaires.

People, we have seen this movie before. It didn't work then and it won't work now.

But that's not the story Romney-Ryan are playing on TV in battleground states. They're saying everything but what they actually want to do if they get into power, because they know that an additional $X tax cut for millionaires and billionaires paid for by a tax increase on middle-class families isn't how they're going to win over any voters.

We know the truth, and now we've got 86 days to get it out there. Barack and I need your help with that.

Please donate $X or more now:

[url]

Thanks a lot. Let's go win.

Joe

Contributions or gifts to Obama for America are not tax deductible



This election just became even more urgent.

I'm writing to ask for your support today because the well-funded donors bankrolling the unprecedented spending on the other side this year -- the super PACs, Koch brothers, Karl Roves, and Sheldon Adelsons of this race -- are about to throw the kitchen sink at Barack Obama and Joe Biden from now until November.

They've still got more money, and now they've got a full Republican ticket.

Let's make sure we can hit back and that everyone is clear on the choice in November -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go.

If Mitt Romney chose Paul Ryan for the same reason, it should be terrifying to anyone who cares about the middle class.

They want to take us back to top-down economic policies that punish everyone in the middle to pay for tax breaks for millionaires.

People, we have seen this movie before. It didn't work then and it won't work now.

But that's not the story Romney-Ryan are playing on TV in battleground states. They're saying everything but what they actually want to do if they get into power, because they know that an additional $X tax cut for millionaires and billionaires paid for by a tax increase on middle-class families isn't how they're going to win over any voters.

We know the truth, and now we've got 86 days to get it out there. Barack and I need your help with that.

Please donate $X or more now:

[url]

Thanks a lot. Let's go win.

Joe

Contributions or gifts to Obama for America are not tax deductible



Overnight, the stakes in this election got even higher.

You know what I have always said: Don't just tell me what you value. Show me your budget, and I'll tell you what you value.

The Romney-Ryan budget plan is the opposite of what we stand for as a campaign: more tax breaks for millionaires, paid for by working middle-class families.

We must win this election, and it has to be all of us working together for the next 86 days -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go. We believe everyone who works hard should have a shot at making it.

Mitt Romney and Paul Ryan share a vision, too. They want to take us back to top-down economic policies that punish hardworking families.

People, we have seen this movie before. It didn't work then and it won't work now.

And let's be clear: This isn't the story the Romney campaign is playing on TV in battleground states. They're throwing everything they've got into attacking Barack and me.

We know the truth, we've got the people on the ground getting it out there, but this election will be here sooner than you think. Barack and I need your help.

Please donate $X or more now:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible