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Reverse-Engineering the 2012 Campaign

The last time I'll ask you this:

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

37

recipients



Our last budget decisions are being made now -- can you help?

[url]

What we're doing here has always been improbable.

We're going up against some of the most powerful interests in American politics, and they are outspending us on the air in nearly every battleground state right now. This week alone, they're spending $X million against us on the air.

Washington lobbyists, or special-interest PACs to do the hard work for us. Our campaign is built by millions of ordinary Americans each doing their small part, one person at a time.

That's not the easy way to win elections, but that's what we do -- because it's the right way to do it.

The outcome of this race is not yet known. And this is the moment we all must decide how much more we can give before the chance to make a difference is gone.

The campaign is making final budget decisions based on the resources we have at midnight tonight.

Donate $X or more today:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

13

recipients



Our last budget decisions are being made now -- can you help?

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

What we're doing here has always been improbable.

We're going up against some of the most powerful interests in American politics, and they are outspending us on the air in nearly every battleground state right now. This week alone, they're spending $X million against us on the air.

And yet we still refuse to rely on outside groups, Washington lobbyists, or special-interest PACs to do the hard work for us. Our campaign is built by millions of ordinary Americans each doing their small part, one person at a time.

That's not the easy way to win elections, but that's what we do -- because it's the right way to do it.

The outcome of this race is not yet known. And this is the moment we all must decide how much more we can give before the chance to make a difference is gone.

The campaign is making final budget decisions based on the resources we have at midnight tonight.

Donate $X today:

[url]

As always, thank you.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients

Obama for --

Even a great campaign, with the right ideas, can lose in the end if the attacks go unanswered too many times.

We are tied or have small leads in many battleground states, but we're getting outspent on the air in nearly every single one of them. This week alone, the other side is spending $X million against us on the air.

Please donate $X or more today, and know you did everything you could before this is all over:

[url]

Thank you for everything you're doing.

Barack

Contributions or gifts to Obama for America are not tax deductible

Subject: The last time I'll ask you this:

From: info@barackobama.com

Sent: Nov. 2, 2012, 11:40 a.m.




Our last budget decisions are being made now -- can you help?

[url]

What we're doing here has always been improbable.

We're going up against some of the most powerful interests in American politics, and they are outspending us on the air in nearly every battleground state right now. This week alone, they're spending $X million against us on the air.

Washington lobbyists, or special-interest PACs to do the hard work for us. Our campaign is built by millions of ordinary Americans each doing their small part, one person at a time.

That's not the easy way to win elections, but that's what we do -- because it's the right way to do it.

The outcome of this race is not yet known. And this is the moment we all must decide how much more we can give before the chance to make a difference is gone.

The campaign is making final budget decisions based on the resources we have at midnight tonight.

Donate $X or more today:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: The last time I'll ask you this:

From: info@barackobama.com

Sent: Nov. 2, 2012, 11:40 a.m.




Our last budget decisions are being made now -- can you help?

[url]

What we're doing here has always been improbable.

We're going up against some of the most powerful interests in American politics, and they are outspending us on the air in nearly every battleground state right now. This week alone, they're spending $X million against us on the air.

Washington lobbyists, or special-interest PACs to do the hard work for us. Our campaign is built by millions of ordinary Americans each doing their small part, one person at a time.

That's not the easy way to win elections, but that's what we do -- because it's the right way to do it.

The outcome of this race is not yet known. And this is the moment we all must decide how much more we can give before the chance to make a difference is gone.

The campaign is making final budget decisions based on the resources we have at midnight tonight.

Donate $X or more today:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Our last budget decisions are being made now -- can you help?

[url]

What we're doing here has always been improbable.

We're going up against some of the most powerful interests in American politics, and they are outspending us on the air in nearly every battleground state right now. This week alone, they're spending $X million against us on the air.

Washington lobbyists, or special-interest PACs to do the hard work for us. Our campaign is built by millions of ordinary Americans each doing their small part, one person at a time.

That's not the easy way to win elections, but that's what we do -- because it's the right way to do it.

The outcome of this race is not yet known. And this is the moment we all must decide how much more we can give before the chance to make a difference is gone.

The campaign is making final budget decisions based on the resources we have at midnight tonight.

Donate $X or more today:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Our last budget decisions are being made now -- can you help?

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

What we're doing here has always been improbable.

We're going up against some of the most powerful interests in American politics, and they are outspending us on the air in nearly every battleground state right now. This week alone, they're spending $X million against us on the air.

And yet we still refuse to rely on outside groups, Washington lobbyists, or special-interest PACs to do the hard work for us. Our campaign is built by millions of ordinary Americans each doing their small part, one person at a time.

That's not the easy way to win elections, but that's what we do -- because it's the right way to do it.

The outcome of this race is not yet known. And this is the moment we all must decide how much more we can give before the chance to make a difference is gone.

The campaign is making final budget decisions based on the resources we have at midnight tonight.

Donate $X today:

[url]

As always, thank you.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama for --

Even a great campaign, with the right ideas, can lose in the end if the attacks go unanswered too many times.

We are tied or have small leads in many battleground states, but we're getting outspent on the air in nearly every single one of them. This week alone, the other side is spending $X million against us on the air.

Please donate $X or more today, and know you did everything you could before this is all over:

[url]

Thank you for everything you're doing.

Barack

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »