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Reverse-Engineering the 2012 Campaign

the polls...

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4 email variations

35

recipients



Name: Alan record: [id] Suggested Support: $X.00

Alan --



This race is up for grabs. There are only 9 days left.

So we'll be blunt: if undecided voters believe all those TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final week ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's ad buy deadline and we'll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients

--



Speaker Boehner ought to tread lightly:

On Friday we learned Big Oil giant Chevron wrote $X.5 million check directly to Speaker Boehner's Super PAC. It's likely the largest corporate donation in the history of Super PACs.

But you stepped up: In just 48 hours, 36,000 supporters have donated over $X.2 million to this campaign. Incredible!

If 14,000 more supporters step up today, we can close the spending gap against the Republicans and their Super PACs for the final week of this campaign.

Donate before tonight's ad buy deadline and we'll triple-match your gift: Chip in $X or more to win Democratic majority for President Obama.

Republicans and their Super PAC allies thought they could land "knockout blow" by filling the airwaves with deceptive attack ads. If we can close the spending gap, we can fight their attacks and claim the momentum at the most critical point of this election.

Donate $X or whatever you can today -- your donation will be triple-matched:

[url]

Thank for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients

--

Incredible!

We're just 857 donations away from hitting the $X million mark -- JUST FOR TODAY! That's certainly not the headline that Mitt Romney wanted going into the final of this campaign.

Donate $X or more before midnight and your donation will be triple-matched.

We need you,

Democrats 2012

Name: Supporter record: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

8

recipients

D --



You've seen the polls. This whole campaign could come down to a few thousand votes in Florida or Ohio.

The Republicans and their Super PACs think they can "deliver a knockout blow" to our chances by burying us with an avalanche of deceptive ads in the final 10 days. We can fight their attacks and get the facts out to but we have to close this spending gap immediately.

Tonight, we hit the final week ad buy deadline. If we don't have the funds to compete over the next week, a Democratic majority for President Obama could be out of reach.

Please donate $X or more to fight Republican attacks and support President Obama with a Democratic majority.

We're almost out of time -- we have to raise $X by tonight's deadline to get ads on the air and contact voters on the ground.

If we want to win, we can't afford to leave one vote on the table.

Please donate $X or whatever you can today:

[url]

Thanks,

Debbie

Rep. Debbie Wasserman Schultz Chair, Democratic National Committee

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: URGENT: (as of 4pm)

From: dccc@dccc.org

Sent: Oct. 28, 2012, 10:25 a.m.




Name: Alan record: [id] Suggested Support: $X.00

Alan --



This race is up for grabs. There are only 9 days left.

So we'll be blunt: if undecided voters believe all those TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final week ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's ad buy deadline and we'll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: URGENT: (as of 4pm)

From: dccc@dccc.org

Sent: Oct. 28, 2012, 10:25 a.m.




Name: Alan record: [id] Suggested Support: $X.00

Alan --



This race is up for grabs. There are only 9 days left.

So we'll be blunt: if undecided voters believe all those TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final week ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's ad buy deadline and we'll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



Name: Alan record: [id] Suggested Support: $X.00

Alan --



This race is up for grabs. There are only 9 days left.

So we'll be blunt: if undecided voters believe all those TV ads attacking President Obama's record, we will lose. The only chance we've got is to get on the air, call out their lies, and get the facts to enough voters to win this election.

As of 4pm, we are $X short of what we need to fight Republican attacks before tonight's final week ad buy deadline. We can't fall short on this one -- not now.

Donate before tonight's ad buy deadline and we'll triple-match your gift: Chip in $X or more to win a Democratic majority for President Obama.

The last thing we want is to wake up after Election Day wishing we'd done more to fight Republican attacks when we had the chance.

Donate $X or more right now -- when your donation will make the biggest difference.

All donations triple-matched: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--



Speaker Boehner ought to tread lightly:

On Friday we learned Big Oil giant Chevron wrote $X.5 million check directly to Speaker Boehner's Super PAC. It's likely the largest corporate donation in the history of Super PACs.

But you stepped up: In just 48 hours, 36,000 supporters have donated over $X.2 million to this campaign. Incredible!

If 14,000 more supporters step up today, we can close the spending gap against the Republicans and their Super PACs for the final week of this campaign.

Donate before tonight's ad buy deadline and we'll triple-match your gift: Chip in $X or more to win Democratic majority for President Obama.

Republicans and their Super PAC allies thought they could land "knockout blow" by filling the airwaves with deceptive attack ads. If we can close the spending gap, we can fight their attacks and claim the momentum at the most critical point of this election.

Donate $X or whatever you can today -- your donation will be triple-matched:

[url]

Thank for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

Incredible!

We're just 857 donations away from hitting the $X million mark -- JUST FOR TODAY! That's certainly not the headline that Mitt Romney wanted going into the final of this campaign.

Donate $X or more before midnight and your donation will be triple-matched.

We need you,

Democrats 2012

Name: Supporter record: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

D --



You've seen the polls. This whole campaign could come down to a few thousand votes in Florida or Ohio.

The Republicans and their Super PACs think they can "deliver a knockout blow" to our chances by burying us with an avalanche of deceptive ads in the final 10 days. We can fight their attacks and get the facts out to but we have to close this spending gap immediately.

Tonight, we hit the final week ad buy deadline. If we don't have the funds to compete over the next week, a Democratic majority for President Obama could be out of reach.

Please donate $X or more to fight Republican attacks and support President Obama with a Democratic majority.

We're almost out of time -- we have to raise $X by tonight's deadline to get ads on the air and contact voters on the ground.

If we want to win, we can't afford to leave one vote on the table.

Please donate $X or whatever you can today:

[url]

Thanks,

Debbie

Rep. Debbie Wasserman Schultz Chair, Democratic National Committee

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!