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Reverse-Engineering the 2012 Campaign

We've beat them before

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The Democratic Party -----------------------

This election is about values. It's about what kind of people we are and what kind of country we want to build. Mitt Romney and the Republicans believe in an America that says, "I've got mine, and the rest of you are on your own." We believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that. This is not a fight I'm willing to lose. It's not a fight that President Obama is willing to lose. And I'm hoping this isn't a fight you're willing to lose, either. Donate $X right now to help us fight back:

[url] The Republicans are raising money hand over fist to protect their vision for the future. I've seen for myself in the Senate race in Massachusetts -- the Republicans will do and say anything to win in November. Election Day is 106 days away. If we don't square our shoulders for this fight - and close the fundraising gap for Democrats across the country right now -- it could be too late. Help President Obama and the Democratic Party stand up and fight:

[url] Thank you for being a part of this. We can't afford to lose.

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

3

recipients

Democrats

Mitt Romney says that, on the very first day of his presidency, he will fight to repeal all the financial reforms that President Obama signed into law.

That includes the new Consumer Financial Protection Bureau -- which is already hard at work holding big financial institutions accountable and clearing out the tricks and traps buried in the fine print of mortgages, credit cards, student loans, and other credit products.

The choice is clear. Mitt Romney and the Republicans believe in a world that says, "I've got mine, and the rest of you are on your own."

President Obama and the Democrats believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that.

Donate $X right now to help President Obama and Democrats across the country fight back.

When President Obama and I fought to create the CFPB, the big banks poured millions of dollars into lobbying to stop us -- and the Republicans fought tooth and nail to weaken reform and to protect their friends on Wall Street.

But we got organized, we made our case, and, in the end, with the President's strong support, we won. On Saturday, the new consumer agency celebrated the one-year anniversary of opening its doors.

We now face a similar challenge in this election. The Republicans are raising money hand over fist to defeat President Obama and Democrats up and down the ballot.

I've seen for myself in the Senate race in Massachusetts -- they'll do and say anything to win in November.

We beat them before, and by building a powerful grassroots campaign together, we can win again.

Donate now to help the Democrats fight back:

[url]

Thank you for being a part of this,

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Subject: 'The rest of you are on your own'

From: democraticparty@democrats.org

Sent: July 23, 2012, 2:45 p.m.


The Democratic Party -----------------------

This election is about values. It's about what kind of people we are and what kind of country we want to build. Mitt Romney and the Republicans believe in an America that says, "I've got mine, and the rest of you are on your own." We believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that. This is not a fight I'm willing to lose. It's not a fight that President Obama is willing to lose. And I'm hoping this isn't a fight you're willing to lose, either. Donate $X right now to help us fight back:

[url] The Republicans are raising money hand over fist to protect their vision for the future. I've seen for myself in the Senate race in Massachusetts -- the Republicans will do and say anything to win in November. Election Day is 106 days away. If we don't square our shoulders for this fight - and close the fundraising gap for Democrats across the country right now -- it could be too late. Help President Obama and the Democratic Party stand up and fight:

[url] Thank you for being a part of this. We can't afford to lose.

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: 'The rest of you are on your own'

From: democraticparty@democrats.org

Sent: July 23, 2012, 2:45 p.m.


The Democratic Party -----------------------

This election is about values. It's about what kind of people we are and what kind of country we want to build. Mitt Romney and the Republicans believe in an America that says, "I've got mine, and the rest of you are on your own." We believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that. This is not a fight I'm willing to lose. It's not a fight that President Obama is willing to lose. And I'm hoping this isn't a fight you're willing to lose, either. Donate $X right now to help us fight back:

[url] The Republicans are raising money hand over fist to protect their vision for the future. I've seen for myself in the Senate race in Massachusetts -- the Republicans will do and say anything to win in November. Election Day is 106 days away. If we don't square our shoulders for this fight - and close the fundraising gap for Democrats across the country right now -- it could be too late. Help President Obama and the Democratic Party stand up and fight:

[url] Thank you for being a part of this. We can't afford to lose.

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

This election is about values. It's about what kind of people we are and what kind of country we want to build. Mitt Romney and the Republicans believe in an America that says, "I've got mine, and the rest of you are on your own." We believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that. This is not a fight I'm willing to lose. It's not a fight that President Obama is willing to lose. And I'm hoping this isn't a fight you're willing to lose, either. Donate $X right now to help us fight back:

[url] The Republicans are raising money hand over fist to protect their vision for the future. I've seen for myself in the Senate race in Massachusetts -- the Republicans will do and say anything to win in November. Election Day is 106 days away. If we don't square our shoulders for this fight - and close the fundraising gap for Democrats across the country right now -- it could be too late. Help President Obama and the Democratic Party stand up and fight:

[url] Thank you for being a part of this. We can't afford to lose.

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democrats

Mitt Romney says that, on the very first day of his presidency, he will fight to repeal all the financial reforms that President Obama signed into law.

That includes the new Consumer Financial Protection Bureau -- which is already hard at work holding big financial institutions accountable and clearing out the tricks and traps buried in the fine print of mortgages, credit cards, student loans, and other credit products.

The choice is clear. Mitt Romney and the Republicans believe in a world that says, "I've got mine, and the rest of you are on your own."

President Obama and the Democrats believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that.

Donate $X right now to help President Obama and Democrats across the country fight back.

When President Obama and I fought to create the CFPB, the big banks poured millions of dollars into lobbying to stop us -- and the Republicans fought tooth and nail to weaken reform and to protect their friends on Wall Street.

But we got organized, we made our case, and, in the end, with the President's strong support, we won. On Saturday, the new consumer agency celebrated the one-year anniversary of opening its doors.

We now face a similar challenge in this election. The Republicans are raising money hand over fist to defeat President Obama and Democrats up and down the ballot.

I've seen for myself in the Senate race in Massachusetts -- they'll do and say anything to win in November.

We beat them before, and by building a powerful grassroots campaign together, we can win again.

Donate now to help the Democrats fight back:

[url]

Thank you for being a part of this,

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.