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Reverse-Engineering the 2012 Campaign

The total you've donated to the 2012 campaign:

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Obama - Biden

This week alone, the other side is expected to spend $X million on TV advertising against us.

It gets worse: We just learned that Mitt Romney and the Republicans started this month with a $X million cash advantage.

This election is already extremely close. And because we've never seen this level of overall spending in a presidential race -- especially right at the very end like this -- we don't know exactly what it could do. It can't be good.

If we don't close the gap starting today, none of us should feel confident about how November 6th will play out.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was: $X -- Suggested donation today: $X

Please donate $X or more today to close this gap before it's too late.

This week should serve as a wake-up call for every Obama supporter.

We don't have to spend more than them, and we won't. But we can't get crushed on the airwaves without fighting back and expect this to be easy or go our way in less than three weeks.

If Barack Obama loses to the other side's cynical strategy, so does our way of doing grassroots politics.

The President doesn't have anyone else waiting in the wings -- you are it.

Please don't wait any longer. Donate $X or more today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

-------- If you have given and it's not reflected above, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: The total you've donated to the 2012 campaign:

From: Rufus Gifford, BarackObama.com

Sent: Oct. 22, 2012, 11:41 a.m.


Obama - Biden

This week alone, the other side is expected to spend $X million on TV advertising against us.

It gets worse: We just learned that Mitt Romney and the Republicans started this month with a $X million cash advantage.

This election is already extremely close. And because we've never seen this level of overall spending in a presidential race -- especially right at the very end like this -- we don't know exactly what it could do. It can't be good.

If we don't close the gap starting today, none of us should feel confident about how November 6th will play out.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was: $X -- Suggested donation today: $X

Please donate $X or more today to close this gap before it's too late.

This week should serve as a wake-up call for every Obama supporter.

We don't have to spend more than them, and we won't. But we can't get crushed on the airwaves without fighting back and expect this to be easy or go our way in less than three weeks.

If Barack Obama loses to the other side's cynical strategy, so does our way of doing grassroots politics.

The President doesn't have anyone else waiting in the wings -- you are it.

Please don't wait any longer. Donate $X or more today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

-------- If you have given and it's not reflected above, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.