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Reverse-Engineering the 2012 Campaign

The First [name]ady knocked it out of the park

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There's an energy here in Charlotte, and it's not just because the First Lady knocked it out of the park last night.

It's momentum. And it's because of what you're doing.

All week long, thousands upon thousands of you have been chipping in what you can, from where you are, because you're ready to see this thing through.

It's an incredible thing to be a part of. Keep it going we must keep it going with a donation of $X or more.

So when you hear the pundits and everyone else talking about who has the momentum this week, remember one thing:

They're talking about you.

Let's make it big. Chip in what you can to build this campaign in the time we've got left and let's win:

[url]

Joe

P.S. I'm excited for my speech tomorrow and for the President's we'll make the case for why we deserve four more years to keep fighting for what's right. But this week is about you and all the work you've been doing to get us here. Thank you for that. Donate $X or more today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: There's an energy here in Charlotte

From: info@barackobama.com

Sent: Sept. 5, 2012, 6:38 a.m.




There's an energy here in Charlotte, and it's not just because the First Lady knocked it out of the park last night.

It's momentum. And it's because of what you're doing.

All week long, thousands upon thousands of you have been chipping in what you can, from where you are, because you're ready to see this thing through.

It's an incredible thing to be a part of. Keep it going we must keep it going with a donation of $X or more.

So when you hear the pundits and everyone else talking about who has the momentum this week, remember one thing:

They're talking about you.

Let's make it big. Chip in what you can to build this campaign in the time we've got left and let's win:

[url]

Joe

P.S. I'm excited for my speech tomorrow and for the President's we'll make the case for why we deserve four more years to keep fighting for what's right. But this week is about you and all the work you've been doing to get us here. Thank you for that. Donate $X or more today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible