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Reverse-Engineering the 2012 Campaign

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2 email variations

42

recipients

Obama - Biden we just learned from campaign finance reports that the Romney campaign and the Republican Party entered October with $X million more to spend than we had.

That's a problem.

You and I and so many others have worked too hard for too long to let the other side snatch this away from us at the end.

But that's exactly what's happening.

I will not stand for it. You shouldn't either. So let's close this gap -- chip in $X or more right now.

Many, many people will be negatively affected if Mitt Romney is allowed to implement his extreme policies.

But it falls to those of us who own this campaign, and built it from the ground up, to make the decisive push.

Please give -- it's never been more urgent:

[url]

I'll update you soon with more, and thank you.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

17

recipients

Obama - Biden we just learned from campaign finance reports that the Romney campaign and the Republican Party entered October with $X million more to spend than we had.

That's a problem.

You and I and so many others have worked too hard for too long to let the other side snatch this away from us at the end.

But that's exactly what's happening.

I will not stand for it. You shouldn't either. So let's close this gap -- chip in $X right now.

You're one of the President's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Many, many people will be negatively affected if Mitt Romney is allowed to implement his extreme policies.

But it falls to those of us who own this campaign, and built it from the ground up, to make the decisive push.

Please give -- it's never been more urgent:

[url]

I'll update you soon with more, and thank you.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: They have a $34 million advantage

From: Julianna Smoot, BarackObama.com <info@barackobama.com>

Sent: Oct. 21, 2012, 12:01 p.m.


Obama - Biden we just learned from campaign finance reports that the Romney campaign and the Republican Party entered October with $X million more to spend than we had.

That's a problem.

You and I and so many others have worked too hard for too long to let the other side snatch this away from us at the end.

But that's exactly what's happening.

I will not stand for it. You shouldn't either. So let's close this gap -- chip in $X or more right now.

Many, many people will be negatively affected if Mitt Romney is allowed to implement his extreme policies.

But it falls to those of us who own this campaign, and built it from the ground up, to make the decisive push.

Please give -- it's never been more urgent:

[url]

I'll update you soon with more, and thank you.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: They have a $34 million advantage

From: Julianna Smoot, BarackObama.com <info@barackobama.com>

Sent: Oct. 21, 2012, 12:01 p.m.


Obama - Biden we just learned from campaign finance reports that the Romney campaign and the Republican Party entered October with $X million more to spend than we had.

That's a problem.

You and I and so many others have worked too hard for too long to let the other side snatch this away from us at the end.

But that's exactly what's happening.

I will not stand for it. You shouldn't either. So let's close this gap -- chip in $X or more right now.

Many, many people will be negatively affected if Mitt Romney is allowed to implement his extreme policies.

But it falls to those of us who own this campaign, and built it from the ground up, to make the decisive push.

Please give -- it's never been more urgent:

[url]

I'll update you soon with more, and thank you.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden we just learned from campaign finance reports that the Romney campaign and the Republican Party entered October with $X million more to spend than we had.

That's a problem.

You and I and so many others have worked too hard for too long to let the other side snatch this away from us at the end.

But that's exactly what's happening.

I will not stand for it. You shouldn't either. So let's close this gap -- chip in $X or more right now.

Many, many people will be negatively affected if Mitt Romney is allowed to implement his extreme policies.

But it falls to those of us who own this campaign, and built it from the ground up, to make the decisive push.

Please give -- it's never been more urgent:

[url]

I'll update you soon with more, and thank you.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden we just learned from campaign finance reports that the Romney campaign and the Republican Party entered October with $X million more to spend than we had.

That's a problem.

You and I and so many others have worked too hard for too long to let the other side snatch this away from us at the end.

But that's exactly what's happening.

I will not stand for it. You shouldn't either. So let's close this gap -- chip in $X right now.

You're one of the President's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Many, many people will be negatively affected if Mitt Romney is allowed to implement his extreme policies.

But it falls to those of us who own this campaign, and built it from the ground up, to make the decisive push.

Please give -- it's never been more urgent:

[url]

I'll update you soon with more, and thank you.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.