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Reverse-Engineering the 2012 Campaign

They seriously outraised us

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The Democratic Party ----------------------- Look, I'm not going to sugarcoat this.

We just learned that Mitt Romney and the Republicans seriously outraised us so far this month, and have $X million more to spend than we do.

That's a problematic fundraising gap with just 10 days to go -- and if it worries you, it should. It translates into an onslaught of misleading attack ads targeting President Obama and other Democrats in tight races across the country.

If we're going to pull out a win, we need to act immediately to close this fundraising gap. Make a donation of $X or more now:

[url]

We've got a better ground game than Romney and the Republicans. We're getting more voters to the polls in states where they can vote early, and we're ramping up for a massive get-out-the-vote operation on November 6th.

But with more resources, there's always more we can do -- buy more clipboards, rent more vans to drive voters to the polls, or hire more organizers to knock on as many doors as possible to combat all of the negative advertising the Republicans will be rolling out over the next few days.

Help close this fundraising gap today and put President Obama and Democrats in a position to win:

[url]

Keep fighting -- we can do this.

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

P.S. -- When you donate today, you not only support Democrats when they urgently need it, you'll also be automatically entered to fly for free to Chicago with a guest, meet the President, and be there when he addresses the nation on Election Night. Chip in whatever you can today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

4

recipients



Look -- Barack and I need you.

We recently found out that, as we head into the final push, Mitt Romney and the Republicans have $X million more in the bank than we do.

That's a problem, folks. In a race that's as close as they come -- and with Election Day almost here -- we're not willing to lose this in the end.

The good news is we've got you. And if you chip in today, we can close that gap more quickly than you think.

Please help us out with a donation of $X or more today:

[url]

When you do, you'll be automatically entered to come out to Chicago for Election Night -- you and a guest will meet Barack and watch his speech from right up front.

Don't pass this one up, especially when your support is so critical.

Thanks,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

3

recipients

J --

We got some alarming news: The latest FEC report shows that Mitt Romney and the Republicans have $X million more to spend than we do.

The only thing that could make this worse is if we don't do anything about it.

If we're going to pull out a win, we need to act immediately to close this fundraising gap. Make a donation of $X or more now.

This is a problematic fundraising gap with just 10 days to go -- and if it worries you, it should.

It translates into an onslaught of misleading attack ads targeting President Obama and other Democrats in tight races across the country.

With more resources, we can fight back on the ground and on the air.

But that's up to you. I'm proud of how we've pulled together and kept pace with the other side -- we can't let it all be taken away in the last few days of this election. There is too much on the line.

Help close this fundraising gap today and put President Obama and Democrats in a position to win:

[url]

Keep fighting -- we can do this.

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

P.S. -- When you donate today, you not only support Democrats when they urgently need it, you'll also be automatically entered to fly for free to Chicago with a guest, meet the President, and be there when he addresses the nation on Election Night. Chip in whatever you can today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here, or click here to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Subject: I won't sugarcoat it

From: democraticparty@democrats.org

Sent: Oct. 27, 2012, 12:10 p.m.


The Democratic Party ----------------------- Look, I'm not going to sugarcoat this.

We just learned that Mitt Romney and the Republicans seriously outraised us so far this month, and have $X million more to spend than we do.

That's a problematic fundraising gap with just 10 days to go -- and if it worries you, it should. It translates into an onslaught of misleading attack ads targeting President Obama and other Democrats in tight races across the country.

If we're going to pull out a win, we need to act immediately to close this fundraising gap. Make a donation of $X or more now:

[url]

We've got a better ground game than Romney and the Republicans. We're getting more voters to the polls in states where they can vote early, and we're ramping up for a massive get-out-the-vote operation on November 6th.

But with more resources, there's always more we can do -- buy more clipboards, rent more vans to drive voters to the polls, or hire more organizers to knock on as many doors as possible to combat all of the negative advertising the Republicans will be rolling out over the next few days.

Help close this fundraising gap today and put President Obama and Democrats in a position to win:

[url]

Keep fighting -- we can do this.

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

P.S. -- When you donate today, you not only support Democrats when they urgently need it, you'll also be automatically entered to fly for free to Chicago with a guest, meet the President, and be there when he addresses the nation on Election Night. Chip in whatever you can today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: I won't sugarcoat it

From: democraticparty@democrats.org

Sent: Oct. 27, 2012, 12:10 p.m.


The Democratic Party ----------------------- Look, I'm not going to sugarcoat this.

We just learned that Mitt Romney and the Republicans seriously outraised us so far this month, and have $X million more to spend than we do.

That's a problematic fundraising gap with just 10 days to go -- and if it worries you, it should. It translates into an onslaught of misleading attack ads targeting President Obama and other Democrats in tight races across the country.

If we're going to pull out a win, we need to act immediately to close this fundraising gap. Make a donation of $X or more now:

[url]

We've got a better ground game than Romney and the Republicans. We're getting more voters to the polls in states where they can vote early, and we're ramping up for a massive get-out-the-vote operation on November 6th.

But with more resources, there's always more we can do -- buy more clipboards, rent more vans to drive voters to the polls, or hire more organizers to knock on as many doors as possible to combat all of the negative advertising the Republicans will be rolling out over the next few days.

Help close this fundraising gap today and put President Obama and Democrats in a position to win:

[url]

Keep fighting -- we can do this.

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

P.S. -- When you donate today, you not only support Democrats when they urgently need it, you'll also be automatically entered to fly for free to Chicago with a guest, meet the President, and be there when he addresses the nation on Election Night. Chip in whatever you can today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party ----------------------- Look, I'm not going to sugarcoat this.

We just learned that Mitt Romney and the Republicans seriously outraised us so far this month, and have $X million more to spend than we do.

That's a problematic fundraising gap with just 10 days to go -- and if it worries you, it should. It translates into an onslaught of misleading attack ads targeting President Obama and other Democrats in tight races across the country.

If we're going to pull out a win, we need to act immediately to close this fundraising gap. Make a donation of $X or more now:

[url]

We've got a better ground game than Romney and the Republicans. We're getting more voters to the polls in states where they can vote early, and we're ramping up for a massive get-out-the-vote operation on November 6th.

But with more resources, there's always more we can do -- buy more clipboards, rent more vans to drive voters to the polls, or hire more organizers to knock on as many doors as possible to combat all of the negative advertising the Republicans will be rolling out over the next few days.

Help close this fundraising gap today and put President Obama and Democrats in a position to win:

[url]

Keep fighting -- we can do this.

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

P.S. -- When you donate today, you not only support Democrats when they urgently need it, you'll also be automatically entered to fly for free to Chicago with a guest, meet the President, and be there when he addresses the nation on Election Night. Chip in whatever you can today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]



Look -- Barack and I need you.

We recently found out that, as we head into the final push, Mitt Romney and the Republicans have $X million more in the bank than we do.

That's a problem, folks. In a race that's as close as they come -- and with Election Day almost here -- we're not willing to lose this in the end.

The good news is we've got you. And if you chip in today, we can close that gap more quickly than you think.

Please help us out with a donation of $X or more today:

[url]

When you do, you'll be automatically entered to come out to Chicago for Election Night -- you and a guest will meet Barack and watch his speech from right up front.

Don't pass this one up, especially when your support is so critical.

Thanks,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

J --

We got some alarming news: The latest FEC report shows that Mitt Romney and the Republicans have $X million more to spend than we do.

The only thing that could make this worse is if we don't do anything about it.

If we're going to pull out a win, we need to act immediately to close this fundraising gap. Make a donation of $X or more now.

This is a problematic fundraising gap with just 10 days to go -- and if it worries you, it should.

It translates into an onslaught of misleading attack ads targeting President Obama and other Democrats in tight races across the country.

With more resources, we can fight back on the ground and on the air.

But that's up to you. I'm proud of how we've pulled together and kept pace with the other side -- we can't let it all be taken away in the last few days of this election. There is too much on the line.

Help close this fundraising gap today and put President Obama and Democrats in a position to win:

[url]

Keep fighting -- we can do this.

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

P.S. -- When you donate today, you not only support Democrats when they urgently need it, you'll also be automatically entered to fly for free to Chicago with a guest, meet the President, and be there when he addresses the nation on Election Night. Chip in whatever you can today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to the Obama Victory Fund 2012 here, or click here to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

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