ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

This could swing the election

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

3 email variations

83

recipients



If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his allies outspent our side by at least three to one in North Carolina, Iowa, Michigan, Minnesota, Colorado, and Pennsylvania, all states we need to win.

That could swing the election -- but it doesn't have to.

Tomorrow is our biggest fundraising deadline so far. Will you make a donation of $X or more today and help this campaign hang in there for the final two months?

[url]

Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

When he does, remember the important role you play in the political process. Remember the kind of man our president is, and the tough choices he's had to make from that Oval Office.

Voters in some very important states are hearing distortions and lies from people who've invested a lot to see Barack Obama removed from the White House.

Fight back. Donate $X or more and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

P.S. -- Deciding that the stakes are high enough to do our part isn't a November 6th decision. It's one I'm asking you to make right now, before tomorrow's big fundraising deadline:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his allies outspent our side by at least three to one in North Carolina, Iowa, Michigan, Minnesota, Colorado, and Pennsylvania, all states we need to win.

That could swing the election -- but it doesn't have to.

Your recent donation is already making a difference -- thank you. Tomorrow is our biggest fundraising deadline so far, so I'm asking you to help close the fundraising gap by stepping up again today.

Will you make a donation of $X today and help this campaign hang in there for the final two months?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

When he does, remember the important role you play in the political process. Remember the kind of man our president is, and the tough choices he's had to make from that Oval Office.

Voters in some very important states are hearing distortions and lies from people who've invested a lot to see Barack Obama removed from the White House.

Fight back. Donate $X and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

While he does, I want you to remember the kind of man our president is and the tough choices he's had to make from that Oval Office.

And keep a few things in mind about Mitt Romney, too. He wants to give huge tax breaks to billionaires who don't need them, to be paid for by raising taxes on middle-class families. He and Paul Ryan want to turn Medicare into a voucher program that would raise costs for retirees, slash education funding for Pell Grants and Head Start, repeal Obamacare, and let Wall Street write its own rules again.

Right now, voters are hearing a very different story because the other side has outraised us three months in a row, and they're using that cash to bury us in an onslaught of negative TV ads.

Tomorrow is our biggest fundraising deadline so far. Will you make a donation of $X or more today and help this campaign hang in there for the final two months?

If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his

Iowa, Michigan, Minnesota, Colorado, and Pennsylvania -- all states we need to win.

For every one ad with our message, voters in these top-tier battlegrounds are seeing nearly three contradicting it.

That could swing the election -- but it doesn't have to.

Donate $X or more and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

P.S. -- Deciding whether the stakes are high enough to do our part isn't a November 6th decision. It's one I'm asking you to make right now, before tomorrow's big fundraising deadline.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: This could swing the election

From: info@barackobama.com

Sent: Aug. 30, 2012, 4:20 p.m.




If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his allies outspent our side by at least three to one in North Carolina, Iowa, Michigan, Minnesota, Colorado, and Pennsylvania, all states we need to win.

That could swing the election -- but it doesn't have to.

Tomorrow is our biggest fundraising deadline so far. Will you make a donation of $X or more today and help this campaign hang in there for the final two months?

[url]

Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

When he does, remember the important role you play in the political process. Remember the kind of man our president is, and the tough choices he's had to make from that Oval Office.

Voters in some very important states are hearing distortions and lies from people who've invested a lot to see Barack Obama removed from the White House.

Fight back. Donate $X or more and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

P.S. -- Deciding that the stakes are high enough to do our part isn't a November 6th decision. It's one I'm asking you to make right now, before tomorrow's big fundraising deadline:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: This could swing the election

From: info@barackobama.com

Sent: Aug. 30, 2012, 4:20 p.m.




If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his allies outspent our side by at least three to one in North Carolina, Iowa, Michigan, Minnesota, Colorado, and Pennsylvania, all states we need to win.

That could swing the election -- but it doesn't have to.

Tomorrow is our biggest fundraising deadline so far. Will you make a donation of $X or more today and help this campaign hang in there for the final two months?

[url]

Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

When he does, remember the important role you play in the political process. Remember the kind of man our president is, and the tough choices he's had to make from that Oval Office.

Voters in some very important states are hearing distortions and lies from people who've invested a lot to see Barack Obama removed from the White House.

Fight back. Donate $X or more and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

P.S. -- Deciding that the stakes are high enough to do our part isn't a November 6th decision. It's one I'm asking you to make right now, before tomorrow's big fundraising deadline:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his allies outspent our side by at least three to one in North Carolina, Iowa, Michigan, Minnesota, Colorado, and Pennsylvania, all states we need to win.

That could swing the election -- but it doesn't have to.

Tomorrow is our biggest fundraising deadline so far. Will you make a donation of $X or more today and help this campaign hang in there for the final two months?

[url]

Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

When he does, remember the important role you play in the political process. Remember the kind of man our president is, and the tough choices he's had to make from that Oval Office.

Voters in some very important states are hearing distortions and lies from people who've invested a lot to see Barack Obama removed from the White House.

Fight back. Donate $X or more and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

P.S. -- Deciding that the stakes are high enough to do our part isn't a November 6th decision. It's one I'm asking you to make right now, before tomorrow's big fundraising deadline:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his allies outspent our side by at least three to one in North Carolina, Iowa, Michigan, Minnesota, Colorado, and Pennsylvania, all states we need to win.

That could swing the election -- but it doesn't have to.

Your recent donation is already making a difference -- thank you. Tomorrow is our biggest fundraising deadline so far, so I'm asking you to help close the fundraising gap by stepping up again today.

Will you make a donation of $X today and help this campaign hang in there for the final two months?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

When he does, remember the important role you play in the political process. Remember the kind of man our president is, and the tough choices he's had to make from that Oval Office.

Voters in some very important states are hearing distortions and lies from people who've invested a lot to see Barack Obama removed from the White House.

Fight back. Donate $X and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight Mitt Romney will deliver a speech that millions of Americans will hear.

He's going to say a lot of things about Barack Obama, and belittle what we stand for.

While he does, I want you to remember the kind of man our president is and the tough choices he's had to make from that Oval Office.

And keep a few things in mind about Mitt Romney, too. He wants to give huge tax breaks to billionaires who don't need them, to be paid for by raising taxes on middle-class families. He and Paul Ryan want to turn Medicare into a voucher program that would raise costs for retirees, slash education funding for Pell Grants and Head Start, repeal Obamacare, and let Wall Street write its own rules again.

Right now, voters are hearing a very different story because the other side has outraised us three months in a row, and they're using that cash to bury us in an onslaught of negative TV ads.

Tomorrow is our biggest fundraising deadline so far. Will you make a donation of $X or more today and help this campaign hang in there for the final two months?

If we win this election, it will be because of what you did in moments like this to help close the spending gap.

Because this is real: Just last week alone, Mitt Romney's campaign and his

Iowa, Michigan, Minnesota, Colorado, and Pennsylvania -- all states we need to win.

For every one ad with our message, voters in these top-tier battlegrounds are seeing nearly three contradicting it.

That could swing the election -- but it doesn't have to.

Donate $X or more and make sure your voice is heard just as loud:

[url]

We wouldn't be here without you. Thank you.

Joe

P.S. -- Deciding whether the stakes are high enough to do our part isn't a November 6th decision. It's one I'm asking you to make right now, before tomorrow's big fundraising deadline.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible