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Reverse-Engineering the 2012 Campaign

This is how we could lose the election

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2 email variations

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The pundits and talking heads are talking about how badly we're being outraised by the other side. You've heard it from us, too.

Three months in a row, Mitt Romney and the Republican Party have trounced our fundraising totals. And, along with allied outside groups, they're using that cash to try to obliterate our side on the airwaves, outspending us in some battleground states by margins of up to three to one.

The pundits are saying this is how we could lose the election. You know what I say?

When you get knocked down, get up. There's no quit in America. There's nothing we can't do.

This week isn't just the Republican National Convention -- it's also the biggest fundraising deadline this campaign has seen, and one of the last. President Obama and I are counting on you.

Please make a donation of $X or more today:

[url]

We've been counted out more than a few times before. It's all on us to prove them wrong again.

Joe

P.S. -- I've seen a lot of good campaigns -- with smart, strong candidates and bold visions for the change we need -- go down, simply because they couldn't keep up. Don't let this campaign be one of them. Donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Three months in a row, Mitt Romney and the Republican Party have trounced us. And they're using that cash to try to obliterate this entire campaign on the airwaves.

The pundits are saying this is how we could lose the election. You know what I say?

When you get knocked down, get up. There's no quit in America. There's nothing we can't do.

Let's go -- make a donation of $X or more today:

[url]

Joe

P.S. -- I've seen a lot of good campaigns go down, simply because they couldn't keep up. Don't let this campaign be one of them. Donate today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: This is how we could lose the election

From: info@barackobama.com

Sent: Aug. 27, 2012, 4:39 a.m.




The pundits and talking heads are talking about how badly we're being outraised by the other side. You've heard it from us, too.

Three months in a row, Mitt Romney and the Republican Party have trounced our fundraising totals. And, along with allied outside groups, they're using that cash to try to obliterate our side on the airwaves, outspending us in some battleground states by margins of up to three to one.

The pundits are saying this is how we could lose the election. You know what I say?

When you get knocked down, get up. There's no quit in America. There's nothing we can't do.

This week isn't just the Republican National Convention -- it's also the biggest fundraising deadline this campaign has seen, and one of the last. President Obama and I are counting on you.

Please make a donation of $X or more today:

[url]

We've been counted out more than a few times before. It's all on us to prove them wrong again.

Joe

P.S. -- I've seen a lot of good campaigns -- with smart, strong candidates and bold visions for the change we need -- go down, simply because they couldn't keep up. Don't let this campaign be one of them. Donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: This is how we could lose the election

From: info@barackobama.com

Sent: Aug. 27, 2012, 4:39 a.m.




The pundits and talking heads are talking about how badly we're being outraised by the other side. You've heard it from us, too.

Three months in a row, Mitt Romney and the Republican Party have trounced our fundraising totals. And, along with allied outside groups, they're using that cash to try to obliterate our side on the airwaves, outspending us in some battleground states by margins of up to three to one.

The pundits are saying this is how we could lose the election. You know what I say?

When you get knocked down, get up. There's no quit in America. There's nothing we can't do.

This week isn't just the Republican National Convention -- it's also the biggest fundraising deadline this campaign has seen, and one of the last. President Obama and I are counting on you.

Please make a donation of $X or more today:

[url]

We've been counted out more than a few times before. It's all on us to prove them wrong again.

Joe

P.S. -- I've seen a lot of good campaigns -- with smart, strong candidates and bold visions for the change we need -- go down, simply because they couldn't keep up. Don't let this campaign be one of them. Donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



The pundits and talking heads are talking about how badly we're being outraised by the other side. You've heard it from us, too.

Three months in a row, Mitt Romney and the Republican Party have trounced our fundraising totals. And, along with allied outside groups, they're using that cash to try to obliterate our side on the airwaves, outspending us in some battleground states by margins of up to three to one.

The pundits are saying this is how we could lose the election. You know what I say?

When you get knocked down, get up. There's no quit in America. There's nothing we can't do.

This week isn't just the Republican National Convention -- it's also the biggest fundraising deadline this campaign has seen, and one of the last. President Obama and I are counting on you.

Please make a donation of $X or more today:

[url]

We've been counted out more than a few times before. It's all on us to prove them wrong again.

Joe

P.S. -- I've seen a lot of good campaigns -- with smart, strong candidates and bold visions for the change we need -- go down, simply because they couldn't keep up. Don't let this campaign be one of them. Donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Three months in a row, Mitt Romney and the Republican Party have trounced us. And they're using that cash to try to obliterate this entire campaign on the airwaves.

The pundits are saying this is how we could lose the election. You know what I say?

When you get knocked down, get up. There's no quit in America. There's nothing we can't do.

Let's go -- make a donation of $X or more today:

[url]

Joe

P.S. -- I've seen a lot of good campaigns go down, simply because they couldn't keep up. Don't let this campaign be one of them. Donate today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible