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Reverse-Engineering the 2012 Campaign

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2 email variations

127

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Sometimes politics can seem very small.

But the choice voters face in this election couldn't be bigger.

Over the past two months, we have been outraised by our opponents. They've used that advantage to distort the truth and mislead people, over and over, on TV and the radio in battleground states.

Tonight is one of the most critical fundraising deadlines we'll face.

If we win this election, it will be because of what you did in moments like this to close the gap.

Please make a donation of $X or more right now:

[url]

Thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

32

recipients



Sometimes politics can seem very small.

But the choice voters face in this election couldn't be bigger.

Over the past two months, we have been outraised by our opponents. They've used that advantage to distort the truth and mislead people, over and over, on TV and the radio in battleground states.

Tonight is one of the most critical fundraising deadlines we'll face.

If we win this election, it will be because of what you did in moments like this to close the gap.

Please make a donation of $X or more right now:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

Thank you.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: This is critical:

From: info@barackobama.com

Sent: July 31, 2012, 7:02 a.m.




Sometimes politics can seem very small.

But the choice voters face in this election couldn't be bigger.

Over the past two months, we have been outraised by our opponents. They've used that advantage to distort the truth and mislead people, over and over, on TV and the radio in battleground states.

Tonight is one of the most critical fundraising deadlines we'll face.

If we win this election, it will be because of what you did in moments like this to close the gap.

Please make a donation of $X or more right now:

[url]

Thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: This is critical:

From: info@barackobama.com

Sent: July 31, 2012, 7:02 a.m.




Sometimes politics can seem very small.

But the choice voters face in this election couldn't be bigger.

Over the past two months, we have been outraised by our opponents. They've used that advantage to distort the truth and mislead people, over and over, on TV and the radio in battleground states.

Tonight is one of the most critical fundraising deadlines we'll face.

If we win this election, it will be because of what you did in moments like this to close the gap.

Please make a donation of $X or more right now:

[url]

Thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Sometimes politics can seem very small.

But the choice voters face in this election couldn't be bigger.

Over the past two months, we have been outraised by our opponents. They've used that advantage to distort the truth and mislead people, over and over, on TV and the radio in battleground states.

Tonight is one of the most critical fundraising deadlines we'll face.

If we win this election, it will be because of what you did in moments like this to close the gap.

Please make a donation of $X or more right now:

[url]

Thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Sometimes politics can seem very small.

But the choice voters face in this election couldn't be bigger.

Over the past two months, we have been outraised by our opponents. They've used that advantage to distort the truth and mislead people, over and over, on TV and the radio in battleground states.

Tonight is one of the most critical fundraising deadlines we'll face.

If we win this election, it will be because of what you did in moments like this to close the gap.

Please make a donation of $X or more right now:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

Thank you.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible