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Reverse-Engineering the 2012 Campaign

This is important

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5 email variations

122

recipients



Today is one of the most important fundraising deadlines

of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough

that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

22

recipients



Today is one of the most important fundraising deadlines of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

7

recipients



Today is one of the most important fundraising deadlines of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this election the right way.

You stepped up this week to help out -- thank you. Today, I'm asking you to dig a little deeper.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

5

recipients



Robert --

Today is one of the most important fundraising deadlines of this campaign

so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this

election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

Or donate another amount:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

2

recipients



Thomas --

Today is one of the most important fundraising deadlines of this campaign

so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this

election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]



The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

Subject: This is important

From: info@barackobama.com

Sent: June 30, 2012, 10:13 a.m.




Today is one of the most important fundraising deadlines

of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough

that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

 

Compare variations

Subject: This is important

From: info@barackobama.com

Sent: June 30, 2012, 10:13 a.m.




Today is one of the most important fundraising deadlines

of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough

that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



Today is one of the most important fundraising deadlines

of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough

that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



Today is one of the most important fundraising deadlines of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



Today is one of the most important fundraising deadlines of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this election the right way.

You stepped up this week to help out -- thank you. Today, I'm asking you to dig a little deeper.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe



Robert --

Today is one of the most important fundraising deadlines of this campaign

so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this

election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

Or donate another amount:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe



Thomas --

Today is one of the most important fundraising deadlines of this campaign

so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this

election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]



The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe