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Reverse-Engineering the 2012 Campaign

This is important

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Today is one of the most important fundraising deadlines of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

[url]

Contributions or gifts to Obama for America are not tax deductible.

Subject: POTENTIAL SPAM: This is important

From: Barack Obama <democraticparty@democrats.org<mailto:democraticparty@democrats.org>>

Sent: June 30, 2012, 1:09 p.m.




Today is one of the most important fundraising deadlines of this campaign so far.

We might not outraise Mitt Romney.

But I am determined to keep the margin close enough that we can win this election the right way.

To do that I need your help today.

Please donate $X or more before tonight's deadline:

[url]

The stakes in this election are real. Thanks for all your support so far.

Good week.

Barack

[url]

Contributions or gifts to Obama for America are not tax deductible.